Hino to take on the Dakar Rally Challenge for the 35th time
Hino, a leading Japanese truck and bus manufacturer, will once again tackle the gruelling Dakar Rally where it has already notched up 34 finishes from 34 events. This is an amazing achievement because on many occasions the company has been represented by a singleton entry.
This will again be the case in 2027 when Hino Team Sugawara will compete in an improved version of the four-wheel drive, bonneted 600 Series truck that finished 15th in the 2026 event. The Hino 600 model is made for the North American market but is mechanically similar to the 500 Series Hino sold in South Africa.
Hino has been the sole representative of the Japanese truck industry in the Dakar Rally for more than three decades. This will be the first time that Hino will also be representing the Archion Group, which was founded earlier this year as a joint venture between Hino and Mitsubishi Fuso.
Teruhito Sugawara, son of the founder of Hino Team Sugawara, will once again be the driver in a race he has now finished 20 times consecutively.
Hino Motors Japan has once again recruited technicians from dealerships in Japan to provide back-up support on the event, as well as being involved in the pre-race preparation of the truck. This system has been used since 1995 and has already brought 67 technicians from 32 countries to the rally, with huge benefits in upskilling their ability under arduous conditions.
The 2027 Dakar Rally will take place from 1-15 January and will start and finish in King Abdullah Economic City along the Red Sea on the west coast of Saudi Arabia. Competitors will follow a route of about 8 000 km over 14 days with limited supplies and equipment.
*Information provided by the publicist.
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