Hisense Aims for Culinary Perfection with New Kitchen Appliance Range

The heart of the home is about to get better, with new additions to the Hisense family set to enrich the South African kitchen.

For the first time locally, the electronics forerunner is introducing a kitchen appliances range that will make your inner Jamie Oliver sing.

With the new cooking line-up, Hisense provides consumers with a unified brand choice which can now be found throughout the South African home. From cooking and refrigeration in the kitchen, to televisions in the living room, washing machines in the laundry room, and smartphones and tablets always within reach.

What every kitchen wants

The new ideal Hisense kitchen range includes a state-of-the-art built-in oven, a gas and ceramic hob, along with an elegant extractor fan to complete the picture.

Styled to fit perfectly in the most modern kitchen, the Hisense built-in electric oven (HBO60201) is as serious about cooking as gastronomes are about indulging in an exquisite meal. With a full touch control LED display and aluminium stylings, the oven certainly looks the part, while the innovation inside this 70-litre twin oven does not disappoint. It boasts Hisense’s innovative Dual Cook System which allows busy chefs to prepare two dishes in the oven at the same time and at different temperatures. A concealed bottom element helps with easy cleaning, and a triple layered glass door ensures heat does not transfer to the surface.

When it comes to the Hisense ceramic and gas hobs, users do not have to settle for style over substance. Both these units are flawlessly suited for marble countertops, with the Hisense ceramic hob (HHU77CEEL) engineered with convenient touch points to control the power levels of the four cooking zones. The scratch-resistant ceramic surface makes the hob an absolute breeze to clean.

Those after the precision and instantaneousness of gas cooking will love the Hisense gas hob (HHU90GAGL), featuring five triple ring-burners and a splendid tempered glass panel surface. With auto-ignition of the burners, the hob includes flame-failure engineering that ensures safety while cooking, and stainless-steel support which is both corrosion and rust resistant.

Rounding off the cooking line-up is the Hisense extractor (HHO90TJMI). This unit can only be described as elegantly powerful, since its 550 m3/h of airflow extraction power is tempered by a low noise output of 56dB at its highest. Furthermore, touchscreen controls, energy saving LED lighting and washable aluminium filters allow for superb all-round performance.

 

“The new Hisense kitchen range mixes elegant style with class-leading engineering, perfect for those looking for food perfection in a show-off kitchen,” says Jason Ou, Head of Product and Marketing at Hisense South Africa.

 

“We have no doubt that these cooking appliances will perform as well as our refrigeration range has which took the No.1 position in sales value market share for six months in 2016; while between January and May 2017, our sales value ranked No.1 locally. Overall, our revenue sales growth has increased by 22.09% compared to year-on-year figures in 2016”, Ou further adds.

 

 

A fridge not to be passed by

Not to be outdone by the new kitchen range, Hisense’s refrigerators remain one of the most popular choices at retailers, being manufactured locally at the company’s factory in the Atlantis industrial region. The latest flagship unit is the H701FS-ID, a French-Door fridge that big entertainers or those with large families will immediately fall in love with. The massive 516-litre interior space is highly customisable for different sized food, and a crushed or blocked ice maker is on standby, ready for those hot summer days.

A number of renowned Hisense technologies feature inside, including Dual-Tech Cooling technology which provides the notion of separated cooling to keep your food fresh in all compartments. Cool air is essentially separate in each compartment which helps the refrigerator to keep a perfect level of humidity for delicate food, while the freezer compartment stays dry, frozen and frost-free. This technology also prevents flavour and smell integration, while all compartments maintain their pre-selected temperature perfectly.

 

According to Luna Nortje, Sales Executive at Hisense South Africa, the move to introduce the new cooking range to the local market was an obvious one. “It is a fact that South Africans know and love our refrigerators and televisions, so it is only logical to extend the brand into the cooking sphere. Our ovens, hobs and extractors are of world-class quality and exquisitely designed; perfect for any modern kitchen,” Nortje notes.

 

The Hisense built-in oven, gas and ceramic hobs and extractor fan will be available from retailers from August 2017, while the Hisense H701FS-ID French-Door fridge will be in stores from September 2017.

The recommended retail pricing is as follows:

Built-in Oven (HBO60201)

R8 999

Ceramic Hob (HHU77CEEL)

R4 499

Gas Hob (HHU90GAGL)

R3 999

Extractor (HHO90TJMI)

R3 999

French-Door Fridge (H701FS - ID)

R34 999


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ABOUT HISENSE

Hisense is a leading multibillion-dollar global conglomerate with over 40 years’ experience. With a workforce of over 72 000 worldwide, Hisense is a world leader of flat-panel TVs, household appliances, and mobile communication devices. The company has been the recipient of several recognitions and awards in the name of innovation, technology, design, and quality management. Hisense’s many subsidiaries are in the consumer electronics, home appliance, mobile communications, information technology and real estate industries.

GLOBAL PERFORMANCE

Hisense’s products are sold in more than 130 countries. In 2015, Hisense Group achieved revenue of 15.9 billion USD and Hisense International achieved 3.2 Billion USD respectively, and are one of the largest television manufacturers in the world, holding the No.3 TV share position globally and No. 1 TV share position in China for 14 consecutive years.

LOCAL PERFORMANCE

From March - December 2016, and April - May 2017, Hisense’s TV unit market share has surpassed competitors, maintaining the No.1 spot in the local TV market. In July, August, September, November and December of 2016, and February and May of 2017, Hisense’s fridge sales value market share clinched the No.1 position, while this category’s sales volume ranked No.1 in November 2016. Hisense SA’s total sales amounted to 224 million USD in 2016, an increase of 29.35% from 2015. 2016’s mobile sales increased by 105.43% compared to 2015 and Hisense SA’s export sales increased by 37%.

The company entered the South African market in 1996 and is based in Woodmead, Johannesburg, and in Century City, Cape Town. Visit www.hisense.co.za

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