Hisense Renews Partnership with Emirates Lions
It was only recently that the Lions had Johannesburg (if not the whole of South Africa) clinging to the edge of their seats after the team tackled their way to the final wrung on the Super Rugby ladder.
Though a South African victory was not secured for the Lions going against the Crusaders at the final, they still managed to win hearts for taking the country so far into the tournament. In light of this national comradery, Hisense South Africa is therefore proud to announce that the company will be renewing their status as the Official Electronics Partner of Lions Rugby for another year.
The sponsorship will stretch across the 2018 Vodacom Super Rugby and Currie Cup competitions, with Hisense receiving exclusive signage rights within Emirates Airline Park. As before, the Hisense logo will continue to proudly appear on the right shoulder of the Emirates Lions and Xerox Golden Lions kits.
Ryan Curling, Brand Manager at Hisense South Africa notes that the brand certainly made the right choice partnering with the Lions rugby team, and that the partnership has been a success since it was announced in February this year.
“As two leading brands in the South African space, we share a commonality in that we strive on competition, pushing boundaries, and innovating practices. We are excited to continue our association with the Lions,” Curling adds.
“This partnership aligns well with our local AIM HIGH campaign which endeavours to re-ignite the aspirations of South Africans. With Emirates Lions always aiming for the top, their motivation to perform meets ours,” says Hisense South Africa’s Marketing Manager, Claire Noyes-Smith.
Rudolf Straeuli, the Lions Rugby Company (Pty) Ltd Chief Executive Officer comments
“We look forward to a successful and continued relationship with Hisense. It’s been great working with such a committed sponsor and sporting enthusiast. Our partnership is based on a mutual understanding and common desire to achieve, and to bring South Africa together, on and off the field."
All too familiar with big sporting sponsorships, Hisense was named an official sponsor of the 2018 FIFA World Cup earlier this year - becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. Other prominent sporting partnerships include: UEFA’s Euro 2016, Nascar’s XFINITY series, Joe Gibbs Racing, the Australian Open, and Germany’s FC Schalke 04.
Twitter: @HisenseSA | Facebook: HisenseSA | Instagram: @HisenseSA | #AimHigh #Lions4Life #Roar4Life
ABOUT HISENSE
Hisense is a leading multibillion-dollar global conglomerate with over 40 years’ experience. With a workforce of over 72 000 worldwide, Hisense is a world leader of flat-panel TVs, household appliances, and mobile communication devices. The company has been the recipient of several recognitions and awards in the name of innovation, technology, design, and quality management. Hisense’s many subsidiaries are in the consumer electronics, home appliance, mobile communications, information technology and real estate industries.
GLOBAL PERFORMANCE
Hisense’s products are sold in more than 130 countries. In 2015, Hisense Group achieved revenue of 15.9 billion USD and Hisense International achieved 3.2 Billion USD respectively, and are one of the largest television manufacturers in the world, holding the No.3 TV share position globally and No. 1 TV share position in China for 14 consecutive years.
LOCAL PERFORMANCE
From March - December 2016, and April - May 2017, Hisense’s TV unit market share has surpassed competitors, maintaining the No.1 spot in the local TV market. In July, August, September, November and December of 2016, and February and May of 2017, Hisense’s fridge sales value market share clinched the No.1 position, while this category’s sales volume ranked No.1 in November 2016. Hisense SA’s total sales amounted to 224 million USD in 2016, an increase of 29.35% from 2015. 2016’s mobile sales increased by 105.43% compared to 2015 and Hisense SA’s export sales increased by 37%.
The company entered the South African market in 1996 and is based in Woodmead, Johannesburg, and in Century City, Cape Town. Visit www.hisense.co.za
