Jetour Drives Outdoor Adventure as Official Vehicle Sponsor of Outdoor X 2026
Since first launching globally in 2018, Jetour has positioned its feature-rich SUV range around its “Travel+” philosophy. This strategy is centered around travel, exploration, outdoor adventure and lifestyle being part of its broader mobility ecosystem.
Jetour T1
Photo Credits Ziyaad Plaatjes
It is fitting then that Jetour has been announced as the official vehicle sponsor of Outdoor X 2026, taking place from 29 to 31 May at Idlewild Country Estate, in Olifantsfontein, Gauteng.
Jetour first launched in South Africa in September 2024 with its five-seater Dashing and seven-seater X70 Plus models. The brand expanded its range last October with the launch of its T-Series, along with its T-Series i-DM PHEV models just last month. The various derivatives of the Jetour T2 and T1 have become synonymous with lifestyle and adventure, and have quickly gained sales traction.
As Africa’s leading outdoor lifestyle consumer expo since 2011, Outdoor X attracts over 30 000 attendees every year, showcasing over 500 premium outdoor and lifestyle brands. Seven themed exhibition zones at the expo will include Camp X, Adventure X, Lifestyle X, Auto X, Braai X, Garden X and The Lifestyle Fair.
For those interested in outdoor living, camping, travel, overlanding, motoring, leisure and family entertainment, Outdoor X 2026 will enable visitors to engage, interact and experience a variety of outdoor products and brands firsthand. As part of the partnership, Jetour will be exhibiting its expanding SUV range which combines practicality, intelligent technology and modern comfort.
Jetour’s T-Series combines rugged styling, intelligent off-road capability and advanced technology with modern lifestyle versatility, and feature high ground clearance, off-road-inspired design, roof rails and intelligent 4WD systems with multiple terrain modes suited to varying South African driving conditions. The T1 balances urban practicality with weekend escape capability while the T2 is more adventure-ready.
The T-Series i-DM plug-in hybrid range introduces electrified performance to the adventure SUV segment, pairing hybrid efficiency with intelligent all-wheel-drive capability and advanced travel-focused technologies.
All available Jetour models in South Africa feature advanced infotainment systems, panoramic view camera technology, connected features and comfort-focused interiors designed to support both city and long-distance family travel.
The partnership between one of the world’s fastest-growing SUV brands and one of South Africa’s most prominent outdoor lifestyle shows is just another step towards Jetour’s mission of becoming the automotive brand with the deepest understanding of travel.
With demand rising for camping, caravanning, overlanding and off-grid travel, Outdoor X is set to appeal to those South Africans who are embracing experience-led, family-oriented travel and outdoor lifestyles.
