To celebrate the world premiere of the LF-Z Electrified, a battery electric concept vehicle symbolising the brand’s next chapter, Lexus has partnered with three pioneering artists and designers to re-imagine the latest concept car’s interior. Star footwear designer Salehe Bembury, digital artist Ondrej Zunka and Japanese fashion label Hender Scheme bring virtually-rendered interiors that reflect Lexus’ continued dedication to accelerating its electrified future.

Conceived as a platform for collaboration, the LF-Z Electrified Virtual Interior series brings together ambitious and innovative talent across a range of creative practices. The programme introduces a new approach to design, a synergy between art, fashion, lifestyle and technology that challenges the status quo of the automotive space. The collective of creatives, hand picked by Lexus, exemplifies the different aspects of Lexus’ core principles: future-inspired design, Japanese heritage and takumi craftsmanship, and an enhanced human-machine connection.

“LF-Z Electrified embodies the future of the Lexus brand, so it is exciting to see that future represented by such diverse talent across the design space,” says Brian Bolain, General Manager at Lexus International. “Each of the collaborators brings a fresh energy that not only re-interprets the interior of the LF-Z but also examines the themes of Lexus’ next chapter.” 

Salehe Bembury: Blending future aesthetic with organic materials & bright colours

Kicking off the series is award-winning footwear designer Salehe Bembury, whose interior design concept embraces the future. Bringing his nature-inspired design approach to the LF-Z Electrified, Bembury conceptualised a virtual interior that blends both a futuristic aesthetic with organic materials alongside his signature use of bright colour.

“I want this car to feel like a seamless juxtaposition of machine and nature,” says Bembury. “Equally utilising the function of the machine and the benefits and nature to fuel and nurture the passengers to their destination.”

The concept uses colours inspired by sandstone landscapes and other natural tones, setting aside traditionally futuristic materials in favour of natural materials like cedar, cork and granite. These natural materials sit alongside textiles and patterns that reference Bembury’s background in sneaker design, such as a “hairy” suede used on the seatbacks, and a fingerprint motif that is often found in the designer’s work, applied here for a personalised control panel. 

“Just as he has done with footwear, Salehe has pushed the envelope of what design can be in terms of material selection, silhouette and storytelling,” says Bolain. “He is one of the most exciting designers in the sneaker space right now, and he embodies the bold thinking and energy that we see in Lexus’ future.”

Ondrej Zunka: Seamlessly embracing future technologies rooted in thoughtful consideration

Forgoing traditional notions of car design and transporting the Lexus LF-Z Electrified further into the future, Ondrej Zunka’s concept car features space-age mechanisms, sci-fi materials and multi-dimensional hues that transcend both time and space. “This interior design is purely speculative, so I allowed for free associations and pure imagination and creativity,” says Zunka. “I wanted to make the interior feel as if it wasn’t made by humans, but maybe designed by a sophisticated artificial intelligence. I wanted to go past any known language and design concepts and forget about what is usually used in automotive interior design.”

Looking at Lexus’ commitment to intuitive technology, Zunka, through the lens of his digital art practice, renders a virtual interior that pushes the boundaries of functionality and design. The tech-forward interior imagines intelligent lighting along the car’s panels that emit an entirely visceral sensation that subtly regulates mood. Translucent silicone seat cushions with memory foam-like properties and a panoramic ceiling, crafted from brushed chrome, complete Zunka’s hyper-futuristic vision for the Lexus LZ-F Electrified.

Hender Scheme: Leather craftsmanship rooted in Japanese heritage

With their deep focus on the natural material characteristics of leather, Tokyo-based fashion label Hender Scheme was a natural fit to reflect Lexus’ Japanese heritage and takumi craftsmanship. For their LF-Z Electrified virtual interior, Hender Scheme imagines an entirely leather interior juxtaposed with the concept vehicle’s ground-breaking technology. The untreated, organic material will develop a “patina” over time, deepening in colour and becoming unique to each vehicle. The concept reflects the passage of time and the driver’s relationship to the vehicle.

In a process that mirrors the 60,000 hours of experience required of a Lexus takumi craftsman, the design is rooted in the work of specialty craftsmen from Asakusa, Tokyo. At the beginning of the process, leather requires trained eyes to identify its natural material characteristics for use on the project such as thickness and elasticity. From there, molding methods would be introduced to shape the leather to the roof, doors and dashboard, beautifully finishing these sculptural parts. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone

Trending Posts