Mattel Brick Shop™ Makes Iconic Hot Wheels ® Cars Buildable with New Hot Wheels Racer™ Series
Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of the new Mattel Brick Shop Hot Wheels Racer Series.
This new collection of buildable vehicles brings the signature attention to detail and premium materials of Mattel Brick Shop to the iconic 1:64-scale traditional Hot Wheels cars. Debuting with six vehicles, the Mattel Brick Shop Racer Series will be available as of January 2027 and will expand to include 20 collectible models by the end of next year.
Since launching in 2025, Mattel Brick Shop has grown its portfolio of detailed, customizable building sets inspired by iconic automotive brands and fan-favorite franchises. The Hot Wheels Racer Series builds on that momentum with a new entry point for automotive enthusiasts and collectors.
The first wave of the Hot Wheels Racer Series features a mix of modern performance cars, enthusiast favorites and an iconic Hot Wheels original, including the ’24 Camaro® ZL1, ’18 Audi TT RS, Maserati MCPura, ’91 Acura NSX, ’99 Honda S2000 and Hot Wheels Bone Shaker™.
Each model includes a metal base plate, functional metal axles with rolling wheels, rubber-like tires and custom pieces that capture the vehicle’s distinctive silhouette. Smooth resin bricks click together with ease, while step-by-step instructions make each build easy and fun to follow.
Ted Wu, General Manager and Global Head of Vehicles and Building Sets at Mattel said: “With the Hot Wheels Racer Series, we’re expanding our signature Mattel Brick Shop approach to brick-building to the iconic 1:64 scale that has defined Hot Wheels die-cast cars for nearly 60 years. Through thoughtful design and engineering, we have accomplished this without compromising the authentic details, craftsmanship and quality that has defined Hot Wheels for generations. The result is a building experience that feels distinctly Mattel Brick Shop and unmistakenly Hot Wheels.”
Hot Wheels Racer Series 1 | Ages 6+ |
Get ready to race with the Hot Wheels Racer Series 1 Performance Pack of 1:64 scale buildable vehicles by Mattel Brick Shop. Each vehicle in the pack features a metal base plate, functional metal axles with rolling wheels, and authentic details including rubber-like tires and custom pieces to recreate each car’s silhouette. Discover all 20 of the buildable vehicles in the Mattel Brick Shop Hot Wheels Racer Series 1 Collection; build them all to complete your set:
· Mattel Brick Shop™ Hot Wheels® ’24 Camaro® ZL1 — 29 pieces
· Mattel Brick Shop™ Hot Wheels® ’18 Audi TT RS — 29 pieces
· Mattel Brick Shop™ Hot Wheels® Maserati MCPura — 27 pieces
· Mattel Brick Shop™ Hot Wheels® ’91 Acura NSX — 29 pieces
· Mattel Brick Shop™ Hot Wheels® ’99 Honda S2000 — 29 pieces
· Mattel Brick Shop™ Hot Wheels® Bone Shaker™ — 28 pieces
About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
*Information provided by the publicist.
Free publications are posted at editorial discretion and cannot be revised, updated, amended or altered after going live.
To request post-publication edits/ updates, schedule guaranteed publishing timing, commercial link inclusions, fully featured articles, sponsored feature placement:
these services are available through our paid content packages:
https://www.iloveza.com/pages/advertise-with-us
or email howzit@iloveza.com
