Mattel Unveils First-of-its-Kind, Carbon Neutral Matchbox® Tesla Roadster Die-cast Vehicle Made from 99% Recycled Materials to Serve as Brand Blueprint for the Future


Goal to Use 100% Recycled, Recyclable or Bio-based Plastic Materials across all Matchbox® Cars, Playsets and Packaging

Matchbox® Tesla Roadster Die-cast Vehicle Made from 99% Recycled Materials
Image Supplied by Mattel


Today, Mattel, Inc. (NASDAQ: MAT) announced Drive Toward a Better Future, its commitment to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic.

Featuring innovative electric vehicles and environments that model the real world, the toys are designed to engage kids in a greener future of driving. The commitment supports Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across both its products and packaging by 2030.

Be an Anonymous Angel, donate HERE

To illustrate these principles, the brand is unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified Carbon Neutral*. Built from 62.1% recycled zinc, 1% stainless steel and 36.9% recycled plastic, the Matchbox Tesla Roadster will be available starting in 2022.

The reimagined broader Matchbox brand includes new product lines and packaging that feature:

  • More environmentally friendly and innovative materials across vehicles, playsets and packaging
  • Enhanced consumer recycling through product design and packaging labeling
  • An overall eco-friendly themed approach to play, with more e-vehicle product offerings and e-vehicle chargers in fuel station playsets

“Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,”


said Roberto Stanichi, Global Head of Vehicles at Mattel.

“Matchbox is committing to using 100% recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”


Fans will see the brand’s commitment realized through products with zero-plastic packaging, using Forest Stewardship Council® (FSC)-certified content in the paper and wood fiber materials, on shelf starting now. The first die-cast vehicle to have zero-plastic packaging includes the popular Matchbox Power Grabs® assortment featuring a variety of licensed and original 1:64 scale Matchbox die-cast vehicles, while an EV-themed five-pack is now available with a paper foam inner tray.

Advertise HERE

In addition to introducing zero-plastic packaging, the brand is promoting proper recycling and waste recovery. Designed for recyclability with recyclable parts, electronics in playsets are consolidated into a single, easily removable module to help make the local e-waste recycling process easier. How 2 Recycle labeling guides consumers on the proper disposal of packaging materials. The brand is also exploring ways to reduce energy use, carbon emissions and waste in operations, while delivering the same standard of excellence across Matchbox products. 

*The Matchbox Tesla Roadsters have been certified carbon neutral by Natural Capital Partners with carbon offset credits going towards preserving grasslands in Colorado and Montana.

A Message from Matchbox: 

A sustainability goal is a critical and central piece of our Matchbox “Future Drivers” program, which is the larger commitment to empowering kids to take the wheel and move us into a greener tomorrow. Having kids as a part of our journey is critical to ensuring Matchbox creates real, 360-degree impact. 

Matchbox is expanding their electric vehicle representation fivefold within their best-selling, die-cast assortment to better reflect the expansion of electric vehicles in the real world. 

As part of their future plans to sell dedicated Matchbox product lines from 100% recycled, recyclable or bio-based plastic materials in the future, Matchbox plan to sell an EV-themed five-pack with a paper foam inner tray. 

Matchbox continues to be thoughtful when it comes to playsets, such as renaming gas stations to fuel stations and incorporating electric vehicle chargers.

By setting an example with their products, processes and packaging, and promoting sustainable behaviours with their toys, Matchbox hopes to accelerate positive change with our world’s Future Drivers.

About Matchbox

Matchbox unleashes kids’ innate desire for freedom to explore the world so they can discover their independence. The brand delivers realistic vehicles that inspire kids to independently explore the world around them through real-life adventures.
This will be fulfilled via three brand pillars: 
1. Real World Storytelling: authentic details, relevant and relatable context, and heroic themes
2. Encouraging Independence: open-ended choices, self-sufficient play and gratifying achievement 
3. Amplified Discovery: cause and effect, and playful discovery
Matchbox sets itself apart by creating die-casts that are realistic but with fun details, and creating playsets that are rooted in cause-and-effect mechanisms.
Created nearly 70 years ago and continuing to sell more than 40 million die-cast vehicles each year, Matchbox is relaunching in several markets across Europe in 2021 with brand new product lines and packaging with die-casts of some of the most iconic European car manufacturers including Audi, Mercedes, BMW, Jaguar, Porsche, Lamborghini, Fiat, Land Rover, Renault and many more. 


About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Like What You've Read ? Be an Anonymous Angel
CLICK HERE for the latest Motoring News
CLICK HERE for the latest News & Trends
CLICK HERE for the latest Parenting News, Reviews and Events
CLICK HERE for the latest from Mattel
Follow @wheresdaddyza
Follow @letstorqueza
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter
Follow @ilovezacom on
 #LetsTorqueZA #WheresDaddyZA #iloveza❤️🇿🇦 #AfterFajrGrind is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone

Trending Posts