Hino South Africa and its customers are seeing meaningful benefits flow from the reinvigoration of a structured driver orientation and evaluation programme this year.

Hino SA driver trainer Joseph Peme (left) giving feedback to drivers from OK Bazaars, Bloemfontein, and Cosmetics after their orientation and evaluation sessions.
Image Supplied by Hino South Africa

This is due to doubling the number of driver trainers and through the use of the Hino Motors, Ltd-developed, computer-based Eco-cien programme.

“The objective of this initiative is to educate drivers and operators on fuel-saving and safe driving techniques as well as lessening the impact of Hino vehicles on the environment, using both lectures and practical courses,”

explained Leslie Long, Hino SA’s Senior Manager – Product Planning and Marketing.

“There are also additional benefits after drivers have undergone this programme. One of these is lessening potential damage to the trucks. Importantly, there is complimentary training for customers, which we see as a tool the dealers can use to cement relationships with their customers as part of the international Hino Total Support strategy.”

The Eco-cien, fuel-saving programme was developed at Hino Motors Ltd’s Customer Technical Centre, located alongside the Hamura manufacturing plant in Japan. Hino claims the average driver participating in the Eco-cien training programme can improve fuel consumption by an average of 20%.

“We have adapted the programme to suit our local conditions and training takes place at the fleet owners’ premises and drivers use the trucks they usually drive for the training,”

adds Long.

“Our trainers, Joseph Peme and Zenzele Mafokate have had a busy year, training 523 drivers from 70 companies between January and October. Each driver can evaluate and assist up to six drivers a day to improve their driving technique.”

The major focus of this programme is fuel-saving, but it also includes all aspects of driver behaviour and appearance as they are very important ambassadors of their companies while driving branded trucks and interacting with their companies’ customers.

The course starts with a theoretical session which stresses aspects such as driving in the green band for maximum engine efficiency and fuel economy, but also includes presentations on defensive driving, the role the driver plays in managing fleet related costs and general company image as well as the importance of a driver always being aware of his or her surroundings so as to be pro-active and not reactive.

The second part of the course involves practical driving over a familiar route of about 20km. The first trip is driven with the trainer as a passenger, evaluating the driver and all data of the trip is recorded on a computed attached to the truck’s ECU. A second trip is then undertaken with the trainer coaching the driver in terms of the Hino Eco-cien programme.

The data from both trips is then downloaded and a comparison made in terms of fuel consumption, harsh braking, over-revving and the like. The biggest improvement in fuel consumption logged by the Hino trainers to date has been 50% with the smallest improvement being 11%, which is still significant in these times of very expensive fuel.

Long says that one company has already seen big improvements in terms of lessening incidents involving its trucks. In this case there was a dramatic drop from 1.8 incidents each month to zero, measured over six-month periods.

The Hino executive says some fleet operators are even using these statistics to negotiate lower insurance rates. Fleet operators are also encouraged to reward drivers for improvements in their driving such as obtaining better fuel consumption as this affects a company’s bottom line.

“We are delighted with the major strides we have made this year and will encourage our dealers to promote the benefits of the Eco-cien programme even more vigorously with fleet operators in 2019,”

concluded Long. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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