Meet the future: Audi e-tron range heading to South Africa


For over 100 years, Audi’s history has been marked by prestige, automotive ambition and technological excellence.

Image supplied by Audi South Africa

From the introduction of quattro all-wheel drive that propelled Audi ahead of the competition in rally motorsport, to numerous wins at the 24 hours of Le Mans with TDI technology. Not forgetting the pioneering of aluminium space frame technology and many other lighting innovations through the years. The Four Rings has proudly progressed premium mobility for customers across the world.

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Now, a new era of mobility awaits. Globally, Audi has committed to an electric future: by 2026 every new Audi model launched on the global market will be all-electric.

In South Africa, Audi is confidently progressing an electric agenda and will be introducing the e-tron name plate to consumers in quarter one, 2022. This includes six new e-tron models across three different model ranges.

“Across the world, the automotive industry are announcing plans to phase out combustion engines to advance the transformation of the industry for the future. As Audi South Africa we see ourselves as being in a position to contribute to this global vision, and having the responsibility to do that. Not only are we aligned with the importance of sustainability, but we have the technology, performance and design credentials within our e-tron range, to offer our premium customers an all-electric drive that will inspire and excite,”

said Sascha Sauer, Head of Audi South Africa.

Audi South Africa is fully embracing the global drive towards premium sustainable mobility and looks forward to progressing this topic locally in an effort to reshape the way South Africans view electric vehicles.

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As part of this local commitment, Audi South Africa will introduce a fully-fledged e-tron range in the local market and this will include:

Under the SUV category:

  • The Audi e-tron 50 and e-tron 55

Under the CUV category:

  • The Audi e-tron Sportback 55 and e-tron Sportback S

Under the high performance category:

  • The Audi e-tron GT and Audi RS e-tron GT

This year has already been successful for the Audi brand in South Africa with many new product introductions, and the launch of these electric vehicles early in 2022 will be an exciting crescendo to this new model offensive.

“Announcing our electric vehicle range is a key part our objective to have the youngest and freshest product offering in the market and we’re excited to share more details with our customers on our electric journey over the next few months, leading up to the e-tron range’s official model introduction in quarter one next year,”

Sauer concluded.

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Nabihah Plaatjes Accolades:

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Ziyaad Plaatjes Accolades:

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