Nissan launches a disruptive brand campaign, Shwii by Nissan


The first turn-by-turn voice navigation that speaks Mzansi’s languages

Nissan South Africa alongside TBWA Hunt Lascaris has launched a disruptive brand campaign, Shwii by Nissan, which currently enables South Africans to use Zulu and local slang vocal commands compatible with Waze.

“Shwii by Nissan is made with South Africans in mind. We are driving the local conversation on inclusivity, combined with smart technology by putting our local languages on the map.” said Stefan Haasbroek, Marketing Director at Nissan South Africa.

Nissan identified a local and cultural need to provide a solution most relevant to the South African market, combining it with existing Nissan Intelligent Mobility (NIM) technology. NIM technology is designed to keep you safe while on the road and Waze behaves similarly, with voice commands designed to keep you safe whilst navigating on the road.

“When you speak to someone in their home language, they can understand and respond in time by reacting accordingly to any obstacle or potential danger around them and that was one of the reasons behind this campaign, to put our local languages on the map” said Nokwe Ndwandwe, Brand Manager at Nissan South Africa.

The campaign taps into the gap within voice navigation technology and the importance of language, which shapes our culture. While dozens of languages are available on apps like Waze, Zulu – spoken by roughly 16 million people mostly in South Africa – was missing. With isiZulu and local Mzansi slang as the brand new set of vocals, Nissan is fostering an environment of inclusivity – both inside and outside the car.

On Thursday 27 May; Nissan and TBWA Hunt Lascaris were awarded for their creativity around Shwii by Nissan campaign by the Creative Circle. The non-profit organisation is dedicated to promoting creativity as a business resource and maintaining high levels of creativity in the South African advertising industry and provides input into ACA, an official industry body.

More local South African languages will be coming soon on the Waze platform courtesy of Shwii by Nissan. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone

Trending Posts