OpenAI increases its ChatGPT Ads presence in 44 countries through an exclusive reseller partnership with Aleph
Agreement with OpenAI strengthens Aleph’s AI advertising portfolio with local support for brands and agencies across Latin America, Europe, Central Asia, the Middle East, Africa and Asia-Pacific
South Africa, November 12, 2026 - OpenAI increases its ChatGPT Ads presence into 44 countries through an exclusive reseller partnership with Aleph. Starting today, brands and agencies across 14 markets in Latin America, 16 in Europe and Central Asia, 10 in the Middle East and Africa, and 4 in Asia-Pacific can contract, pay and get support locally through Aleph, OpenAI’s exclusive reseller.
ChatGPT is a new kind of advertising environment, where people come to learn, explore and make decisions. For Aleph, the partnership with OpenAI is about connecting businesses across these markets with ChatGPT, one of the defining products of the AI era. For advertisers, it means buying ChatGPT Ads through a partner with local teams and its own payments infrastructure.
“AI is giving businesses a new way to connect with people. Starting today, advertisers in 44 markets can work with OpenAI through a local team that speaks their language, bills in their currency and extends credit. That is what Aleph does best: turning global technology into local growth.” — Gastón Taratuta, Founder and CEO, Aleph
Brands and agencies that work with Aleph contract and are invoiced locally, with onboarding and first-line support from Aleph’s teams in each market. The agreement covers 44 markets:
- Latin America (14): Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, Paraguay, Peru, Puerto Rico and Uruguay
- Europe and Central Asia (16): Azerbaijan, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan
- Middle East and Africa (10): Egypt, Kenya, Kuwait, Morocco, Nigeria, Qatar, Saudi Arabia, South Africa, Turkey and the United Arab Emirates
- Asia-Pacific (4): Bangladesh, Cambodia, Hong Kong and Sri Lanka
*Information provided by the publicist.
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