R&B Singer-Songwriter Amaal, Release New Single "Honey"

Scan_Pay_Advertise_iloveza.com_2022

Somali-Canadian singer-songwriter Amaal has returned with a hypnotic, new song and visual for “Honey,” the first single off her highly-anticipated sophomore EP Milly, set to release this fall. The Dan LeMoyne-directed video captures Amaal’s transcendent alter ego Milly, an unapologetic version of herself that embraces intimacy and female autonomy without fear of shame or judgement. Paper Magazine premiered the video earlier today, describing the track as “impossibly slick with cool metallic percussion throughout, as Amaal's vocals glide smoothly above.”


In the video, Amaal physically and figuratively awakens with slow, jolted movements, shedding old inhibitions. “The music is a celebration of my womanhood,” she explains. “It’s the sound of me reclaiming my power, my pleasure, myself.” Amaal croons over the melodic beat, produced by GRAMMY-nominated duo Nicky Davey (Beyoncé, Zayn, Syd), as she moves through moody blue, purple and red-orange hues drenched in Cuchara jewelry and ultramodern pieces from Marine Serre, Sho Konishi and Herve Léger (styling by Lebani Osmani).

 

Watch the “Honey” video here, and stream the track here.


ABOUT AMAAL

The fourth of ten children, Amaal began her remarkable journey in war-torn Mogadishu, where she and her family lived until they were forced to flee as refugees in the early 1990s. Starting over fresh in Toronto, she embraced the poetic nature of her cultural heritage but bristled at the conservative structures and customs that came with it, particularly the repressive expectations placed upon women. By the time she hit 20, Amaal had grown bold enough to begin making her own music, but she still felt limited as to what she could sing about, so she focused her creative energy on politically and socially conscious material inspired by the civil unrest in Somalia and the struggles her people faced as a result. It was powerful stuff, to be sure, but there was more to Amaal than being a refugee, and she longed to express the fullness of herself and her story in her art. In 2019, Amaal finally worked up the courage to step outside of her comfort zone with the release of Black Dove, a daringly vulnerable collection that found her reckoning with love and heartbreak and desire in her music for the very first time. Though it felt incredibly risky, the EP was a critical smash, garnering a Juno nomination for Soul/R&B Recording of the Year, racking up millions of streams online, and prompting rave reviews across the board. Complex hailed Amaal’s “airy and ethereal vocals,” while Vibe proclaimed her a singer “like no other,” and Exclaim! dubbed her “an artist that demands attention.” Amaal’s sophomore EP, entitled Milly, will be released fall 2021. 

iloveza.com is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail howzit@iloveza.com to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
 
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind

iloveza.com Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award
 

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award


Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone


Trending Posts