Retail Forerunners ‘We are EGG' @Rosebank Turns One

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Acclaimed experiential department store We Are EGG The Zone @ Rosebank in Johannesburg marked its first anniversary this past weekend with a vibrant celebration, attended by a long list of celebrities, fashion designers, influencers and key media.

The event was an energetic extravaganza, with restaurant partner Mamasamba serving delightful mocktails and refreshments throughout the day. Local DJ sensation, Oscar Mbo entertained guests with his electrifying set from the We Are EGG's centre court during the festivities, captivating customers and guests alike. The highlight of the day was the cutting of the birthday cake with everyone celebrating the store's anniversary with colourful themed cupcakes.

 

As We Are EGG The Zone @ Rosebank reflects on its successful first year, it looks forward to many more years of creating connections, celebrating local talent, and providing exceptional lifestyle experiences.

Nestled in Rosebank, Johannesburg, We Are EGG The Zone @ Rosebank is a one-stop destination, featuring fashion, beauty, home, jewellery, and a partnership with the renowned restaurant, Mamasamba.  More than just a department store We Are EGG; it's an elevated, curated retail establishment that offers unique pieces and fosters growth for emerging brands.

We Are EGG's commitment to local businesses shines brighter than ever as it operates as a 90% local retail department store, providing a platform for smaller brands and businesses to connect with customers in a real-life setting.

WE ARE EGG @ROSEBANK STOCKED BRANDS

Anea
Armo Accessories
Artclub and Friends
Asatsi
Asch
Athena Jewels
Beachcult
Beautique (COSRX)
Birkenstock
Black Betty Design
Blink and Co
Buddahlexi
ByCara
Cape Island
Chantelle
Chaos & Calm
Colour Correct
Converse
Crocs
Crocs Kids
Cultish
Culture of Brave
Dan Fuller
Dash
Drip Days
Dear Lola
Easy Breezy
Fieldbar
Freckle Eyewear
Fred Rich
Fuata Moyo
Fundamentals Skincare
Funko
Glow Theory
Granadilla
Greenchannels
Habits
Hamethop
Happy Socks
Hedsup
Heritage Africa
Hermosa Flor Cosmetics
House of Machines
Humble Jungle
Hunter
JFF Plant Shop
JoyJoy
Kalo Kids
Kecks
Lamy
Larsen and Co
Leigh Avenue
Lelive
Limited Run
Lindy Lin
Lotis Beauty
Love & Sparkles
Lullu
Lumi Glo
Luminary
Luxe by Alize
Luxe Loft
Mareth Colleen
Masch
Meraki.
MOHD
Mystic Moon - QOS
N3YH
Nisa Wllckx Interiors
Noac
On The Move
One Mind Body Soul
Orphan Street Clothing
Pastry Skincare
Pessimistic
Pheme
Play
Polaroid
Pomegranate Wellness
Preview
Rialheim
Rookie
Rosey & Vittori
RoyalTea
Samurai Farai
Silki
Skelcore
SKOON.
SOHO Nails
Stance Socks
Standard Beauty
SugarDots
Summer & Salt
Sundae Skin Co
Sunday Studio
Swiitch Beauty
Tesh Beauty
The Blonde Chaos
The Drip Days
The Fitz Jewellery
The North Face
UGG
VRVO
Yarnh
Yearn Skin
Zeitgeist
Ziba Styles

 

ABOUT WE ARE EGG

We Are EGG is an award-winning experiential department store located in the heart of Rosebank, Johannesburg, and Cavendish Mall in Cape Town. It offers an eclectic mix of fashion, beauty, home goods, jewellery, and boasts a partnership with the renowned Mamasamba restaurant in its Rosebank branch. Notably, We Are EGG is home to a carefully curated selection of local beauty and fashion powerhouses, such as Swiitch Beauty, Lelive, Standard Beauty, Sundae Skin, SKOON, Artclub & Friends, and Rosey & Vittori. These brands have been integral to the We Are EGG brand portfolio since its inception, believing in the store's innovative model and concept. Year after year, they have reaped the rewards of this partnership, reinforcing the success of the collaborative approach. As we move forward with exciting prospects in the pipeline such as their soon-to-open V&A Waterfront store, We Are EGG remains committed to showcasing the most exciting existing and up-and-coming brands, promising even more thrilling times ahead for the company and its valued partners.

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