Samsung Expands BESPOKE to New Markets, Offering Customisable Refrigerators for Modern Kitchens

The Samsung Bespoke 4-Door Flex brings new features for all your refrigeration needs

Samsung has announced that its incredible BESPOKE refrigerator will be available in the U.S. this year. To be unveiled for the first time at CES 2021, the BESPOKE lineup will include an all-new Samsung Bespoke 4-Door Flex format that has sleek lines and a contemporary flat-panel design with recessed handles, blending seamlessly into existing kitchens for various lifestyles. The Samsung Bespoke 4-Door Flex also features a new Beverage Center™ and an improved Flex Zone. The much-anticipated lineup will also include 1-Door and Bottom Mount Freezer formats, allowing for modular configurations that can grow to fit each household’s unique needs.

BESPOKE refrigerators offer a dynamic mix of design options, with eight unique colours and glass or steel finishes. Colour options include Grey Glass, Sky Blue Glass, Navy Steel, Champagne Steel, Matte Black Steel, Navy Glass, White Glass, and Rose Pink Glass.


“As families spend more time at home and in the heart of the home, the kitchen, they’re investing in home appliances they can personalise, which is exactly what our BESPOKE lineup offers,” said Mark Mackay, Home Appliances Product Lead at Samsung South Africa. “BESPOKE refrigeration offer next level design customization with a variety of colours, materials and finishes for our customers to match their individual style.”


The Samsung Bespoke 4-Door Flex Brings New Features for All Your Refrigeration Needs


Samsung is at the forefront of a new wave of kitchen design and customisation. The design offers countless combinations of form and finish for your refrigerator to match your individual preferences – an amazing array of choices. The individuality and differentiation offered is as diverse and unique as South Africa. Ultimately, the BESPOKE refrigerator ushers in the beginning of a new approach to kitchen and home design and styling.


The extensive features include:


  • The Samsung Bespoke 4-Door Flex comes with an internal, filtered water dispenser and built-in AutoFill water pitcher.
  • The AutoFill water pitcher automatically refills with fresh, filtered water or flavour of your choice.
  • The Dual Ice Maker makes regular ice cubes and small “ice bites,” which chills drinks faster.
  • It features a Flex Zone, that effortlessly converts from fridge to freezer temperatures.
  • There is also a Flex Crisper™ that allows you to store meat or fish at the optimal temperature, as well as a Crisper+™ that keeps your fruit and vegetables fresher for longer.


There is no doubt – Samsung BESPOKE is where form meets function, in many incredible ways.


More information on BESPOKE will be on display at Samsung’s virtual CES exhibit from January 11 to 14.

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