SCHWARZKOPF celebrates 120 years of style creation
An international hair cosmetics and care brand that truly stands apart from the rest, Schwarzkopf is the industry’s trend-setter for creativity and style as well as consistent and superior innovation. This is a brand of leading invention, says Henkel Business Unit Manager, Natalie Van Heerden, who explains that as Schwarzkopf celebrates its exceptionally special – not to mention big – birthday, there is so much more to look forward to in terms of product technology.
“120 years of not only being in business, but also being the leaders in cutting-edge research and development, is an incredible achievement for any haircare brand,”
she says.
“However, you’re only as good as your last innovation – which is what Schwarzkopf is known for - and this year is no exception. This means we’ll see many new and exciting launches into the market – and of course, ones that will set the trends,”
says Van Heerden.
Innovation is the absolute DNA of the brand, and every two to three years, product formulations are updated so that only the very best is offered to the consumer.
“The result is that the latest and best formulas – that really deliver - are in our products,”
explains Van Heerden.
“For Schwarzkopf, innovation never sleeps.”
Creativity is also a dynamic element of the brand’s DNA, and key in celebrating 120 years of standout style! Schwarzkopf has teamed up with hair expert Armin Morbach to create 2018 Looks, a collection of four current and inspired styles that really capture the mood of now; cool, nonchalant, modern, and subtly elegant. From fashion shows to the international music scene and Instagram, Morbach drew inspiration from many platforms to reflect the consumer’s new self-confidence. It’s with this zeitgeist in mind that Schwarzkopf, to commemorate its 120th anniversary, is launching a new campaign entitled #createyourownstyle
It perfectly encapsulates the brand’s ethos and the mood of now: individuality and confidence for 120 years through innovative hair cosmetics and care.
Happy Birthday Schwarzkopf – here’s to another 120 years of pushing the boundaries in innovation, excellence in efficacy and, of course creating beautiful trend-forward style.
We received an amazing pink box with wonderful Schwarzkopf products, have a look at the unboxing video to see what's inside.
Video Done by Nabihah Plaatjes
About Schwarzkopf
120 years ago, chemist Hans Schwarzkopf laid the foundations for a truly international brand that stands for quality, reliability, expertise and innovation. Today, Schwarzkopf is a global pioneer in hair cosmetics. It is the leading hair care brand in Europe for colour and styling, and the most successful hair cosmetics brand in e-commerce in China. Schwarzkopf, Henkel Beauty Care’s largest brand, generates revenue of approximately € 2 billion (2016) in over 60 markets worldwide, in branded consumer goods and the professional hair salon industry. Its brands include hair colourants like Palette Deluxe and Colour Expert, as well as hair care and styling brands like Gliss, Taft and got2b.
