Sony Electronics launches new Cinema Line – an expanded camera line-up for content creators with technology cultivated for digital cinema production
Sony has announced the launch of its Cinema Line series – a range of new camera products for content creators that will bring together Sony’s expertise in image quality, attention to detail, technology and passion in digital cinematography.
“This Cinema Line is designed to deliver Sony’s coveted cinematographic look, cultivated through our extensive experience in digital cinema production,” says Murat Gebeceli, Head of Digital Imaging- SOMEA. Our new range will offer content creators enhanced operability and reliability, engineered to meet their various needs.”
The new series extends beyond the basic cinema camera and professional camcorder form factors and places Sony’s acclaimed digital cinema technology in content creators’ hands. Existing products that form part of the Sony’s Cinema Line range include VENICE, which has become the first choice for digital movie production and FX9, which has an outstanding track record in documentary production.
Sony’s cinema camera line dates to the year 2000, with the release of the ground-breaking HDW-F900. The HDW-F900 marked the beginning of digital cinema history as the world’s first 24p digital cinema camera. VENICE and other products soon followed in response to countless dialogues with cinematographers and image creators.
“The next step in our Cinema Line range is a new model that will appeal to a wide spectrum of visual creators. Sony will be releasing and shipping this next addition to the range, the FX6 camera, by the end of 2020,” adds Murat Gebeceli
Each of the Cinema Line cameras will evolve with user feedback. The FX9 version three upgrade, available in 2021, will see the addition of the S700PTP[1], allowing remote control of the camera, a Centre Scan mode for Super 16mm lens, B4 Lens support with its adaptor as well as other features. The VENICE camera will receive additional features in its V6.0 update, scheduled for November 2020, which will improve its operability in broadcast and live environments.
“At Sony, we celebrate and have the deepest respect for filmmakers, cinematographers, and storytellers. Our new Cinema Line taps into our DNA to develop new creative tools for content creators in both the film industry and the digital imaging consumer market. This line of products will enable creators to push their creative boundaries even further and capture emotion in every frame.” concludes Murat Gebeceli.
