Sony Middle East & Africa Announces the Compact, Ultra-wide Angle FE 14mm F1.8 G Master™

Scan_Pay_Advertise_iloveza.com_2022

The Newest Addition to Sony’s E-mount Lens Lineup Offers Extraordinary Resolution, Advanced Autofocus Capabilities and More

 

Sony Middle East & Africa further expands its E-mount lens line-up with the introduction of the FE 14mm F1.8 GM (model SEL14F18GM) – a compact, large-aperture, ultra-wide angle lens that allows users to capture the world with new perspectives, especially when shooting landscapes, architecture, starry skies and interiors.

“The newest member of Sony’s G Master series, the FE 14mm F1.8 GM, delivers extraordinary resolution, fast and quiet autofocus and is remarkably compact,” 

 

said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa.  

“We are constantly innovating based on the needs of our customers and will continue to develop the best technology so that they can realise their creative vision.”

 

Extraordinary Resolution in a Compact and Lightweight Design

The new FE 14mm F1.8 GM features a compact optical design, measuring just 83mm x 99.8mm and weighing just 460g (approx.), with advanced optical technology that delivers superb resolution and stunning contrast. Two XA (extreme aspherical) elements maintain excellent resolution throughout the image area even at corners, which enables its compact and lightweight design. Two ED (Extra-low Dispersion) glass element and one Super ED glass element result in optical refinements that suppress chromatic aberration and deliver excellent contrast and precise rendering at all apertures.

Users can faithfully render light point sources thanks to a maximum aperture of F1.8, making it possible to capture astrophotography or shoot in other low-light environments without having to use extremely slow shutter speeds. When shooting in challenging lighting conditions, Sony’s original Nano AR Coating II technology maximises clarity by subduing flare and ghosting.

The FE 14mm F1.8 GM can produce beautiful bokeh at F1.8, even with the ultra-wide 14mm focal length. With a 0.25m minimum focus distance, the FE 14mm F1.8 GM offers expanded possibilities for close-up still and video shooting and creates stunning bokeh known to Sony’s G Master premium series of lenses. In addition, its precise XA elements, a 9-blade circular aperture mechanism and optimally managed aberration allows the FE 14mm F1.8 GM to produce exquisite background bokeh without the undesirable onion-ring effect.

 

Advanced Autofocus

Using two XD (extreme dynamic) Linear Motors, focus can be accurately acquired and maintained even when shooting with narrow depth of field at F1.8, giving professional shooters the reliability they need to get the job done in challenging conditions. Moreover, the FE 14mm F1.8 GM enables quiet AF with minimal vibration for smooth focus transitions, perfect for video content creation.

 

Professional Level Control and Reliability

The new lens also features several advanced and versatile control options including, a focus hold button, a focus mode switch and a focus ring to ensure smooth, efficient operation in a wide range of shooting environments. For added customisation, a number of functions can be assigned to the focus hold button from the camera body interface. The FE 14mm F1.8 GM also features Linear Response MF for direct and precise manual focusing. An aperture ring that allows intuitive aperture control is also included. For added creative freedom, the FE 14mm F1.8 GM includes a rear filter holder that accepts standard sheet-type filters for ND, color correction, soft filter, etc.

A dust and moisture resistant design[i] provides the reliability needed for challenging conditions. The front lens element features a fluorine coating that repels water, oil, and other contaminants. The rear element is also fluorine coated to keep that surface clean when changing the rear filter. The lens also has a built-in petal hood that effectively blocks extraneous light that can cause flare and ghosting.

 

Availability

The FE 14mm F1.8 GM will be available in Middle East & Africa from April 2021, retailing at R24,999.00

 

About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 274 accredited third-party service centers reinforce Sony’s presence in key markets in the region.

iloveza.com is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail howzit@iloveza.com to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
 
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind

iloveza.com Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award
 

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award


Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone


Trending Posts