Southern Explorer Silver Jubilee Edition ‘rings’ in changes to get tourism back on track
The Southern Explorer has been established as the official route guide magazine for the KZN South Coast endorsed by all major tourism entities.
In 2024, the 25th edition of this sought-after magazine will be produced - a milestone worthy of reflection and celebration.
“The success of the Southern Explorer can primarily be attributed to the support of its members and advertisers, who have made it possible to print this valued magazine over the last 24 years, as well as South Coast Tourism and Investment Enterprise [SCTIE] for its significant financial contributions to the production of the magazine,”
said Debra Robins, Mindful Media’s owner and publisher.
”We would also like to honour the publishers, editors, and contributors who have gone before, for their dedication to the success of the Southern Explorer Magazine. The consistent support of SCTIE, Tourism KZN and, most notably, the unwavering commitment of the Southern Explorer Association [SEA] committees past and present, have been integral in the longevity of this valued publication.”
Mindful Media Publishing, which has a proven track record in producing and publishing magazines, has been appointed by the committee. Working together, the team is crafting and publishing the 25-year Silver Jubilee Southern Explorer Magazine in print, digital, and online formats. The print magazine will be available in the first week of May to coincide with the 2024 Africa Travel Indaba, 14-16 May at the ICC Durban.
“We are delighted to have the honour of publishing the Silver Jubilee and 25th Edition of The Southern Explorer Magazine, this long-standing and valued route-based publication. The nine routes and businesses on these routes will be showcased via a targeted multi-platform distribution strategy, with effective advertising and engaging content,”
continued Robins.
Phelisa Mangcu, CEO of SCTIE commented:
“We’d like to extend our congratulations to the Southern Explorer team on this impressive milestone and we are looking forward to further promoting the KZN South Coast’s tourism offerings together. The region is home to so many incredible assets, from the highest number of Blue Flag Beaches in the province and two world-class dive sites, to being positioned as The Golf Coast. Through our collective efforts, we will continue to drive tourism to the beautiful KZN South Coast.”
Change implies making an essential and beneficial difference
This commitment to change has been concreted by the current SEA committee whose members have made a major impact by contributing to a seed funding programme in their personal capacities. The revenue provided is integral in enabling the delivery of a new digital strategy with a multi-platform digital presence, supporting digital advertising response tracking through specifically targeted channels, for both the SEA advertising members and corporate advertisers. This a huge effort to get tourism back on track, in collaboration with important tourism stakeholders in the region, at affordable prices.
What does that mean for advertising members and corporates?
Affordable advertising costs aligned with South African niche print publication norms, thereby encouraging accessibility, inclusivity, and equity. This, supported by significant digital reach, offers exceptional value.
Don’t miss out on the upcoming SEA events
The SEA will be hosting three informal events, across the nine routes, to discuss these positive changes and to share the benefits of the new developments with interested parties. Venues for these events will be detailed in invitations to be emailed out in January 2024.
Scottburgh – Tuesday, 6 February 2024 – 4.30pm to 6.30pm
Oribi – Thursday, 8 February 2024 -4.30pm to 6.30pm
Ramsgate – Tuesday, 12 February - 4.30pm to 6.30pm
This collectible Silver Jubilee Edition has significant reachand local businesses are encouraged to participate. In support of this, the SEA team welcomes all tourism-related entities as possible to attend these events and to spread the word.
