Starbucks Spreads Joy through its Red Cup Campaign


It’s the season of giving and Starbucks in South Africa is embracing the essence of the festive season.

Image Courtesy Starbucks


“Starbucks is passionate about supporting the local communities close to its stores, and this year we will be supporting local charities through our #GiveGood campaign, “says Clive Liversage, Starbucks Managing Executive.


Starting today for a limited time, Starbucks will serve beverages in a new red holiday cup. The red cup encourages customers to recognise those who fill their heart and embody goodness this holiday season by writing that person’s name in the heart of the cup.

Starbucks will donate a portion of their holiday beverage sales to the non-profit organisations up to a total amount of R120 000. Starbucks has also partnered with Hamley’s Toys to bring more joy with hundreds of Hamley’s teddies being gifted to little ones.

Starbucks partners chose three charities from their neighbourhood. The beneficiaries are The New Jerusalem Children’s home in Johannesburg, Mohau Centre of Hope for Children in Pretoria and CHOC in Durban.


About the non-profit organisations:

New Jerusalem Children’s Home 
New Jerusalem Children’s Home provides residential care, social work services, Montessori Early Childhood Development, and variety of events for the holistic development of vulnerable children.

Mohau Centre of Hope for Children
Mohau Child and Youth Care Centre provides care and support to orphaned, abused, abandoned, neglected and terminally ill children and their families who are infected/ affected by HIV/AIDS. Mohau Centre provides temporary or permanent residential care and community based social services to the children and families.

Choc Durban

CHOC Childhood Cancer Foundation was established in 1979 as a support group to parents of children with cancer, by parents of children with cancer. Having experienced the immense emotional and financial toll that cancer takes they recognised there is more than one victim in the family of the child with cancer. Their aim was to ease the burden on parents facing the same journey by providing access to relevant, accurate information, as well as emotional and practical support. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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