Step into the Xtreme, as Jeep® Brand and Dragon Energy Launch Adventure Competition
Today Jeep® South Africa, Dragon Energy, and Jeep Apparel announced their partnership in the exciting launch of the Xtreme Adventure Competition.
Thanks to this dynamic partnership, the competition will invite South Africans who love adrenaline into a world of grit, performance and adventure, between February and June 2026.
Extreme adventure enthusiasts can enter to stand a chance to win a high-adrenaline experience in South Africa, driving a Jeep Gladiator. Those who’d like to enter can do so by heading to their nearest retailer for their favourite Dragon Energy drink, where they’ll see a line-up of some of the hundreds of thousands of cans that feature the Jeep Gladiator that also act as competition entries on social media.
A partnership built on authentic capability
“The Jeep brand is all about lifestyle, experiences and making adventures a reality,”
says Janus Janse van Rensburg from Jeep South Africa.
“Where their roads end, our adventures start. The Xtreme Adventure collaboration with Dragon Energy and Jeep Apparel is a perfect fit, as both brands are rooted in adventure, challenging the status quo and daring to push beyond limits.”
True to its name, the Jeep Gladiator is the ultimate expression of strength, endurance and capability. It represents toughness and resilience, qualities that have defined the Jeep brand for decades.
“This campaign allows us to bring that spirit directly to South Africans by letting winners experience Jeep vehicles as part of their adventure – not just see the brand, but live it,”
Janse van Rensburg says.
From the Dragon Energy perspective, Steven Fernandes, Head of Marketing at Kingsley Beverages, agrees.
“Collaborating with Jeep South Africa allows us to align Dragon Energy with a brand that shares our core values of extreme performance, adventure and trusted capability. This partnership invites consumers to join us on the adventure – and, if they’re lucky, to be selected as one of the winners who will experience it firsthand. Partnering with the Jeep brand, Insta360 and LW Mag ensures we deliver excitement, energy and unforgettable moments throughout the campaign.”
Jeep Brand as a lifestyle, not just a vehicle
The competition also highlights the role of Jeep Apparel in expressing the broader Jeep brand ethos.
“This collaboration feels authentic because it speaks to the same mindset our consumers live by every day,’
says Jonathan Bradbury, Marketing Manager at Jeep Apparel.
“The Jeep brand has always stood for resilience, adventure and the courage to push beyond limits – values that naturally align with Dragon Energy’s extreme, no-quit, ‘show your GRIT’ attitude. While the vehicle team brings this to life through the Jeep Gladiator as the ultimate expression of strength and capability, Jeep Apparel exists to support that same spirit in everyday life. We equip people for the journey – wherever it takes them – reinforcing that the brand isn’t just about vehicles, but a lifestyle.”
Prizes designed for real adventure
The Xtreme Adventure Competition will offer high-adrenaline experiences across South Africa, including:
- A bungee jump at the iconic Soweto Towers
- A guided 4x4 adventure trail
- The Ultimate Xtreme Getaway featuring the world-renowned Bloukrans Bridge bungee
Jeep vehicles form part of every prize, allowing winners to take on their journeys using genuine Jeep brand driveability. Depending on the prize tier, winners will either enjoy day-use of the Jeep Gladiator, or an extended four-to-five day adventure as part of the grand prize.
Competition entry and key dates
The competition runs 11 February to 30 June 2026. Winners will be announced between March and June 2026. Entry is via Instagram and linked to the purchase of specially marked Dragon Energy cans featuring the Jeep Gladiator
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