Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. The brand is characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.
Superdry has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries. Most recently Superdry South Africa announced the launch of their latest store which opened on the 29th of April in Hyde Park Corner. The Hyde Park Corner store is the brand's 9th store to open in South Africa since the very first store launched in November, 2011.
“We chose Hyde Park Corner because it is ultimately one of Johannesburg and South Africa’s most premium shopping destinations and we want the brand to be located in exceptional locations that are accessible and convenient for our customers” , says Shaun Els, Superdry South Africa Director. “Our brand aligns perfectly with the same prestigious Hyde Park Corner offering, ultimately adding to the overall premium customer experience” , adds Shaun Els.
Earlier this year Superdry also announced the launch of their Ballito Junction store, their second Kwa-Zulu Natal store which opened on 23rd March 2017.
The Superdry Hyde Park store is located within the upper mall, Shop UM50 (upper mall 50).