The new KIA ProCeed: Merging stunning design with the space and versatility of a tourer


The new KIA ProCeed merges stunning design with the space and versatility of a tourer in a five-door shooting brake body.

KIA ProCeed
Image Supplied by KIA South Africa

The ProCeed makes its public debut today at the 2018 Paris Motor Show, and goes on sale exclusively to European drivers at the beginning of 2019.

Carrying the name over from the second-generation KIA pro_cee’d three-door coupé, the new ProCeed has been designed, developed and engineered in Europe. A product of KIA’s European design, product development and R&D teams in Frankfurt, Germany, the ProCeed will be manufactured at the brand’s Žilina production facility in Slovakia. It will be built alongside the KIA Ceed and Ceed Sportswagon, first introduced earlier this year.

Matching the daring design and engineering which renders it the sportiest iteration of the new Ceed model family, the KIA ProCeed will be available exclusively as a GT Line or high-performance GT model.

Production of the ProCeed shooting brake begins in November, and sales commence exclusively across Europe in the first quarter of 2019.

A unique shooting brake silhouette

The new KIA ProCeed encapsulates the spirit and athleticism of the second-generation KIA pro_cee’d hatch. A shooting brake by design, the ProCeed presents an alternative to the traditional three-door hatch, and marries its imposing proportions with a compact footprint that hints at its outright agility. With the DNA of a coupé, the ProCeed is lower and longer than both the Ceed five-door hatchback and Sportswagon. Yet, it combines its striking visual presence with a dash of versatility, giving it a unique raked-back silhouette unlike anything in the family car segment.

The ProCeed has been designed at KIA’s European design centre in Frankfurt, Germany, under the direction of Gregory Guillaume, European Head of Design, and Peter Schreyer, President of Design and Chief Design Officer.

Gregory Guillaume comments:

“Europe’s shrinking market for three-door hatchbacks brought the future of the pro_cee’d in question. But it was equally inconceivable that we would simply kill off the pro_cee’d. It was not just the name we gave to our three-door cee’d - it meant so much more than that. It embodies all KIA's values of youthful dynamism, of emotional engagement, and of design-led desirability.

Guillaume adds:

“We needed to reinvent the pro_cee’d to ensure that all that vitality and vibrancy wasn’t simply lost. It had to be a model that not only sat at the top of the current Ceed family, but one that was also immediately identifiable as the most emotionally engaging car in the range. The result is the striking all-new ProCeed.”

The ProCeed will be available as a GT Line or high-performance GT model, a brief which enabled KIA’s European design teams to create a confident and sporty design for the halo model of the Ceed family. Low, lean and lithe, its stance and proportions are different, sharing only its bonnet and front wings with the Ceed five-door. With its own individual style and character, every other panel is new. Yet the ProCeed features many of KIA’s now familiar design motifs, and its ‘family face’ is instantly recognisable. With the iconic ‘tiger nose’ grille and wide lower air intake, the castellated windscreen, and the brand’s inimitable mix of taut creases and curvaceous sheet metal, it is every bit the contemporary KIA.

Like the Ceed, the front of the ProCeed is built around precise, linear shapes, with ‘ice cube’ LED daytime running lights as standard, echoing the appearance of earlier KIA GT and GT Line models. The new model retains the same 1,800 mm width as the Ceed five-door hatchback, but features its own unique front bumper design.

In profile, the new car is informed by the design of the 2017 KIA Proceed Concept, mirroring its silhouette with a raked roofline that flows elegantly downwards into the rear shoulders. Taut creases run the length of the car, trailing from the headlamps to the tailgate to extend its visual length. It carries over the window line from the 2017 concept car, including the acutely angled chrome ‘Sharkblade’, emphasising the dramatic roofline. Its steeply raked rear windscreen separates it from its siblings in the Ceed model family, as well as other cars in its class. The rear windscreen of the Ceed Sportswagon is angled at 50.9° off-vertical, while the five-door hatch windscreen sits at 52.4°. A defining element of its coupé-like shape, the rear window on the new ProCeed is more horizontal, angled at 64.2° off-vertical.

At 4,605 mm long, the ProCeed is 5 mm longer than the Ceed Sportswagon, with a longer 885 mm front overhang. At 1,422 mm in height, its roofline sits 43 mm lower than that of the Sportswagon, while ground clearance is reduced by 5 mm, to 135 mm. Constructed on the same ‘K2’ platform as other Ceed models, the 2,650 mm wheelbase remains unchanged.

The rear of the car is what differentiates it fully from other models in the Ceed range, inspired by the layout of the 2017 Proceed Concept. Combined with its lower overall height, the new wide rear bumper gives the car an assertive, sporty stance, with dual-tip exhausts for GT and GT Line models enhancing its sense of dynamism and sportiness. The ProCeed name is spelled out in capitals across the centre of the tailgate, beneath LED tail-lights which span the width of the tailgate – giving the car a unique light signature.

From launch, the new ProCeed will be available in a choice of 10 paint finishes. Buyers of the ProCeed GT Line can specify 17- or 18-inch aluminium alloy wheels, while ProCeed GT models are fitted with 18-inch wheels as standard.

Tourer space and versatility from ProCeed’s compact shooting brake body

Inside the cabin, the ProCeed features the same ergonomic cabin as its Ceed compatriots. The interior is characterised by high-quality soft-touch surfaces, metallic trim, and a horizontal dashboard layout.

KIA’s 7,0-inch ‘floating’ touchscreen infotainment system sits at the centre of the dashboard, with audio and heating and ventilation controls situated below. The dashboard itself is angled slightly towards the driver, a cinch to use on the move.

The ProCeed diverges from other models in the Ceed family line-up with a series of changes designed to introduce a sportier ambience to the cabin. The grey roofliner of the Ceed and Sportswagon is replaced with black cloth to envelope and cocoon occupants, and the door sills feature metallic scuff plates. It is fitted with a D-shaped steering wheel as standard, and – for models equipped with KIA’s double-clutch transmission – drivers change gear with new metal alloy steering wheel paddles.

The ProCeed is also available with a range of different front seats, depending on specification – with KIA’s ‘GT’ logo stitchd into each. ProCeed GT models feature KIA’s new sports seat, with larger, firmer side and thigh bolsters compared to the original cee’d GT. Trimmed in black leather and suede the GT’s seats are finished with red stitching and GT logo. For the ProCeed GT Line, the standard front seats feature larger side bolsters than those found in the conventional Ceed and Sportswagon, trimmed in black cloth and light grey synthetic leather. GT Line buyers can also specify optional GT-style seats, with the same side and thigh support as the high-powered GT model, finished in black leather and suede with grey stitching.

The ProCeed’s platform supports the car’s efficient packaging, creating ample space for occupants in the front and rear. For rear passengers, the lower hip-point (compared to Ceed and Sportswagon models) offsets the effects of the ProCeed’s lower roofline, creating head and leg room aplenty.

The ProCeed offers more luggage capacity than many conventional compact family wagons – and even many tourers from classes above. With a capacity of 594 litres (VDA), the ProCeed’s boot is 50% more capacious than that of the Ceed five-door hatchback. With no boot lip and a lower ride height than the Sportswagon, the low lift-over height of the shooting brake tailgate also makes it remarkably easy to load and unload.

While the Ceed Sportswagon’s boot is marginally larger, at 625 litres, the ProCeed offers identical versatility features, making it one of the most usable cars in its class. These include 40:20:40 split-fold rear seats, folded with a single touch from a lever just inside the tailgate. With the seats folded, the boot floor is flat. An underfloor storage area can stow smaller items and the boot features a bag hook to prevent groceries and other items rolling around the load bay. The optional Smart Power Tailgate opens automatically when it detects the ProCeed’s smart key in close proximity to the tailgate, for occasions when users’ hands are full with heavy cargo. The load bay features a net to secure small items, as well as a luggage floor rail system.

Developed in Europe for maximum driving confidence on all roads

The ProCeed has been engineered and developed exclusively for European roads and European drivers. Europe is characterised more than any other continent by its diversity of driving conditions: high speed motorways, zigzagging alpine routes, congested city centres and winding, unpredictable country lanes. The ProCeed has been developed to master all these environments, and has been tuned to offer greater dynamism, driver engagement and confidence, and cruising comfort than earlier generations of Ceed.

Accordingly, every KIA ProCeed is fitted with fully-independent suspension as standard, bucking the trend for other mid-size family cars to offer the more advanced multi-link rear suspension as an expensive option.

Built around the same suspension system found in the Ceed and Ceed Sportswagon, the ProCeed offers a unique state of tune compared to its siblings. Matching the sleek design, it seeks to provide drivers with agile and immediate handling responses, close body control under cornering, and a blend of comfort and unwavering stability at high speeds.

The ProCeed’s ride height – for both GT and GT Line models – is 5 mm lower than the Ceed and Sportswagon, with spring and damper rates tailored to accommodate its shooting brake dimensions and cab-rearward design. The development of the ProCeed GT’s ride and handling was overseen by Albert Biermann, President of Hyundai-KIA Vehicle Test & High-Performance Development.

The ProCeed is fitted with the same fully-independent suspension hardware as the Ceed. However, additional fine-tuning to the suspension geometry has given the ProCeed its own unique character within the Ceed range. KIA's development engineers focused on enhancing the agility and responsiveness of the suspension, while retaining the relatively relaxed gait that owners would expect of the 'grand touring' shooting brake body. The suspension has been tuned to accommodate its longer body and cab-rearward dimensions, and ensures the ProCeed remains as engaging and confidence-inspiring to drive on a winding country lane as it is on the motorway.

The ProCeed GT has been engineered at the direction of Albert Biermann, Head of KIA’s Vehicle Test and High Performance Development. A further six months of additional testing has further enhanced its cornering agility and yaw behaviour, and increased traction and steering responsiveness. This has been achieved with the adoption of stiffer front and rear springs to increase body control and improve steering inputs, and softer front and rear anti-roll bars to keep its inside wheels in contact with the road, even under hard cornering. These changes mean ProCeed GT drivers can enjoy faster cornering speeds than many more powerful front-wheel drive ‘hot hatches’, while revelling in the ‘gran turismo’ spirit of everyday usability that defines all KIA GT models.

Every ProCeed, regardless of wheel size, is available with optional Michelin Pilot Sport 4 tyres, which enable higher yaw velocity than other mid-size family cars. KIA’s European test drivers chose the optional tyres specifically to support and enhance the ProCeed’s responsive, engaging handling. The car features electric motor-driven power steering, offering incisive responses to steering inputs with a fast 12.7:1 ratio and requiring only 2.44 turns lock-to-lock.

Technology in the ProCeed also plays a role in enhancing both driving enjoyment and safety, with Electronic Stability Control (ESC) and KIA’s Vehicle Stability Management (VSM) system as standard. This enables the inclusion of Torque Vectoring by Braking technology, an electronic driver support feature which intelligently brakes the inside wheels to reduce understeer around corners. The technology makes the ProCeed more enjoyable and confidence-inspiring to drive on the type of winding lanes and mountain passes upon which it has been developed.

Exclusively turbocharged engines for KIA’s new shooting brake

The ProCeed is powered by a wide choice of engines, to meet the powertrain expectations of European buyers – who are increasingly familiar with fast-revving, highly efficient turbocharged engines that offer immediate acceleration and a broad spread of torque.

The ProCeed GT Line is available with a choice of three engines. Petrol options include KIA’s popular 1.0-litre T-GDi (turbocharged gasoline direct injection) engine, producing 88 kW and 172 Nm torque. The most powerful engine for GT Line models is the brand’s new ‘Kappa’ 1.4-litre T-GDi power unit, which produces 103 kW. The engine’s turbocharger ensures its 242 Nm torque output is available over a wide 1,500-3,200 r/min band, making it responsive in a wide range of driving conditions. Both engines are fitted with a gasoline particulate filter to reduce tailpipe emissions, ensuring the ProCeed goes beyond the requirements of the Euro 6d TEMP standard. Both engines offer a six-speed manual transmission as standard, while the 1.4-litre T-GDi is available with KIA’s seven-speed double-clutch transmission.

Buyers can specify an efficient new ‘Smartstream’ 1.6-litre CRDi (common-rail direct injection) diesel engine. KIA's new Smartstream powertrain philosophy seeks to enhance fuel efficiency and performance with reduced emissions. The new Smartstream engine has been developed with an optimised powertrain structure and design, compact and lightweight components, and enhanced combustion technology, maximising fuel efficiency and driving performance. The 1.6-litre diesel engine in the Ceed and ProCeed is the first Smartstream diesel engine from KIA, and the company's cleanest diesel engine to-date.

With a power output of 100 kW, the new 1.6-litre Smartstream engine can be paired with a six-speed manual or seven-speed double-clutch transmission. It produces 280 Nm when paired with the manual transmission, and 320 Nm with the seven-speed double-clutch transmission. Designed to go beyond the stricter limits laid down by the latest Euro 6d TEMP emissions standard, the Smartstream engine uses Selective Catalytic Reduction (SCR) active emissions control technology to significantly reduce emissions. The new engine therefore produces less carbon dioxide, particulate matter and NOx compared to earlier KIA diesel engines.

Marking the return of KIA’s high-performance ‘GT’ model, the ProCeed GT is powered by a 1.6-litre T-GDi engine, identical to that found in the new Ceed GT. Producing 150 kW and 265 Nm, it is the most powerful engine in the line-up. The new ProCeed GT and Ceed GT also see the introduction of KIA’s seven-speed double-clutch transmission for the first time, enabling quick-fire gear shifts via the metal alloy steering wheel paddles. KIA will release official acceleration and top speed figures once the homologation process is complete.

Innovations to make life easier, more comfortable and safer

Like the Ceed, technology provides key beneits to ProCeed ownership, with a range of innovations designed to make life easier, more comfortable and safer on the move.

The ‘floating’ infotainment system is available as either a 7,0-inch touchscreen audio system or 8,0-inch touchscreen navigation system, with navigation and KIA Connected Services powered by TomTom®. The system enables full smartphone integration with Apple CarPlay™ (for iPhone 5 and onwards) and Android Auto™ (for Android phones running 5.0 (Lollipop) or higher).

Buyers can specify a powerful JBL Premium sound system with Clari-Fi music restoration technology. Standard technologies include full Bluetooth smartphone integration, automatic lights, and keyless entry.

For models equipped with a seven-speed double-clutch transmission, the Drive Mode Select system enables owners to tailor their driving experience. Switching between Normal and Sport modes, Drive Mode Select alters the level of effort required to steer the car, and subtly changes the character of the powertrain. Normal mode maximises the potential for greater fuel efficiency and offers more relaxed steering inputs. Sport mode enhances throttle responses, enables faster acceleration – from a standstill and at speed – and adapts the steering to offer additional weight and more decisive responses to inputs. It also holds on to gears for longer under harder acceleration, allowing drivers to make the most of the car’s peak power.

An optional heated windshield uses nearly-imperceptible wires to gently heat the glass, making the car easier to live with in colder months by melting away frost, ice and windscreen mist at the push of a button. A wireless smartphone charger and heated front and rear seats are also available. Front-seat ventilation is also an option on ProCeed GT Line models.

In addition to the car’s six standard airbags, advanced driver assistance technologies enhance occupant protection, using active safety systems to mitigate the risk of collisions. Standard safety technologies will include High Beam Assist, Driver Attention Warning, Lane Keeping Assist with Forward Collision-Avoidance Assist.

The ProCeed is available with Lane Following Assist, a ‘Level Two’ autonomous driving technology which tracks vehicles in front in traffic, and detects road markings to keep the car in its lane on the motorway. The system controls acceleration, braking and steering, using radar sensors to maintain a safe distance from the vehicle in front. Lane Following Assist operates between 0 and 180 km/h.

Additional available technologies include Smart Cruise Control with Stop & Go, Blind Spot Collision Warning, Rear Cross-Traffic Collision Warning, Smart Parking Assist, and pedestrian recognition for the Forward Collision-Avoidance Assist system.

Every ProCeed is equipped as standard with KIA’s Vehicle Stability Management (VSM). VSM ensures stability when braking and cornering by controlling the car’s Electronic Stability Control (ESC) if it detects a loss of traction.

Designing the new KIA ProCeed

“The new ProCeed is a bold and vibrant reinterpretation of our hatchback ambassador. It not only embodies KIA’s youthful dynamism and emotional engagement, but also combines rakish muscularity with the versatility of a new five-door body to create a unique proposition in Europe’s incredibly competitive mid-size family car segment,”

says Gregory Guillaume, KIA Motors Europe’s Chief Designer at its European Design Centre.

Since it made its global debut a decade ago, the pro_cee’d, as it was then, has always been the emotional halo model in the cee’d family.

“At the time, we successfully pushed as hard as possible for a flagship model that would encapsulate the passion, the love and the sheer enthusiasm we all possess for cars at KIA. After all, we’re car fans first, designers second,”

explains Guillaume.

“While its 2012 successor progressed this dynamic pedigree even further, we knew that discerning European drivers were opening up to the idea of something outside of the traditional three-door hot hatch,”

adds Guillaume.

With his Frankfurt-based European design team, under the watch of Peter Schreyer, President of Design and Chief Design Officer, Guillaume and his team explored how best to reinvent pro_cee’d to ensure that all its vitality and vibrancy wasn’t simply lost.

The Proceed Concept that wowed show-goers at the Frankfurt International Motor Show in September 2017 was a dramatic clue to the new design direction Guillaume and his team were following. The striking concept took the familiar five-door format and reworked it, marrying an imposing new visual presence with a generous helping of real-world flexibility.

Unsurprisingly, the new ProCeed – designed, developed and engineered exclusively for Europe – closely follows the design blueprint introduced by the Proceed Concept. Key to this visual athleticism are its muscular proportions and commanding stance. While the ProCeed shares its frontal architecture and design with its much-lauded five-door sibling, everything rearwards of the A-pillar is unique to the ProCeed.

Inspired by the Frankfurt 2017 show car, the ProCeed’s low-slung roofline flows tightly over the cabin’s narrow glasshouse before dropping dramatically to meet the tailgate, complete with integrated roof spoiler. The glasshouse itself, featuring blacked-out B- and C-pillars, is highlighted by a bold chrome-effect border, and is complemented by the acutely angled Sharkblades housed at the base of the C-pillars.

Its muscular shoulders are further enhanced by the extended rear overhang, complete with its full-width LED light-bar, yet another design element drawn from last year’s concept car.

Despite these lithe proportions that leave it lower and longer than both its Ceed hatchback and wagon stablemates, the new ProCeed combines family-friendly packaging wrapped in head-turning sheetmetal, creating a car that’s as engaging to look at as it is to live with. In keeping with its flagship status, the new ProCeed will only be available as a high-performance GT model or in GT-Line specification.

The ProCeed may usher in a new design direction for KIA’s performance-oriented hatchbacks, but its many familiar design motifs – crisply contoured flanks, distinctive ‘tiger nose’ grille, castellated windscreen and full-length glazed roof – instantly identify it as a contemporary box-fresh KIA. Similarly, it shares its intelligently configured and generously appointed cabin with the five-door hatch.

“The new ProCeed is a car I hold very close to my heart, because the first-generation pro_cee’d was the first KIA I designed from the ground up,”

continues Guillaume.

“As a design team unified by our passion for cars, we traced that emotional lineage back to the original pro_cee’d and channelled the same unbridled enthusiasm into creating the new ProCeed.”

“Make no mistake, while the five-door format has changed, the ProCeed name has not. You see, ProCeed was not just the name we automatically gave to our previous three-door cee’d,”

explains Guillaume.

“It means so much more than that – it’s a badge of honour reserved for the model that not only sits at the top of the Ceed family, but one that’s also immediately identifiable as the most emotionally engaging car in the range. Simply put, ProCeed is the KIA that will make you heart beat that much faster.” is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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