Top Audi Dealers virtually recognised for excellent performance


Named after the famous "Silver Arrow" racing vehicles that dominated the legendary racing circuits in the 1930's, the annual Audi Silver Arrow Awards is a representation of pinnacle performance within the Audi Dealer network. Through this Dealer awards programme, top performers are recognised within the business areas of Sales, Service, Parts and Accessories and Audi Financial Services. It also credits the best performing franchised Dealer groups and presents the prestigious 'Audi Dealer of the Year' award as well.

Through a theme of "Fearless Progress", Audi embraced a unique and exciting new way to execute Dealer recognition last night. The online event was a first-of-its-kind virtual experience for the Audi brand which innovated an awards ceremony and instilled a sense of celebration and comradery throughout the Audi Dealer network.  This year a total of 41 awards in 8 categories were awarded in front of an online audience of over 300 attendees.

Audi Centre Arcadia, who is part of the McCarthy Group, received the coveted award as the 'Audi Dealer of the Year'. This is the third consecutive win for Audi Centre Arcadia. In addition, the McCarthy Group also walked away with the 'Audi Macro Dealer Group of the Year' award. The McCarthy Group falls under the leadership of Phillip Clough, Franchise Director for the Group, who is also the Dealer Principal for Audi Centre Arcadia.

The Hatfield Group also holds onto a consistently good performance. The Group achieved the award of 'Audi Micro Dealer Group of the Year' for the ninth consecutive year. Headed up by Brad Kaftel, owner of the Hatfield Motor Group, and Karl Lesslé, Franchise Director of Audi Centre Hatfield and Audi Centre Rivonia.

Around 38 managers and executives within the Audi Dealer Network received awards and recognition within the various business disciplines of Sales, Service, Pre-owned, Parts and Accessories and Audi Finance Services.

"Fearless progress is a burning pursuit for excellence and an inherent desire towards improvement and success. The Audi Silver Arrow Awards is about rewarding and recognizing those who have embodied that ethos in their work and overall business results. Despite the reality of the times, a Dealer award and recognition programme was very necessary and it was an honour to recognise key individuals within our Audi Dealer Network who had excelled in 2019," said Trevor Hill, Head of Audi South Africa. is an award-winning Digital Media, Marketing, and Advertising Company (with Influence) est. 2015, with a global reach of over 1 million

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