Toyota South Africa Motors and Automark launch new brand campaign
Toyota South Africa Motors and Automark launch new brand campaign
Automark, Toyota South Africa Motors’ pre-owned vehicle division is proud to announce the launch of its latest brand campaign, “New to You”. Produced by Toyota’s agency partner, Studio One, the “New to You” brand campaign reaffirms Toyota and Automark’s commitment to consistently deliver exceptional customer service, a hassle-free vehicle buying process and transparency when customers purchase or trade-in a pre-owned vehicle.
“At Toyota South Africa, we take great care in providing our customers with unparalleled service. Our brand promise of quality, durability and reliability guide our way of working and how we engage with our customers. The “New to You” campaign showcases the meticulous process that each Automark pre-owned vehicle undergoes,”
said Tasneem Lorgat, General Manager Marketing Communications at Toyota South Africa Motors.
The “New to You” campaign is a witty TV commercial that follows a likeable, but rather particular character through a day in his life. The exacting man is staunch about getting things right and does so without taking any short cuts or cutting corners. After spending some time with the man, it’s revealed that he works at Automark, a Certified Toyota Pre-Owned franchise. The character personifies what Automark is all about – making sure that all customers get a pre-owned vehicle that they can trust. His attention to detail follows the stringent quality check process that each vehicle undergoes before it is listed for sale at Automark.
All Toyota pre-owned vehicles sold at Automark are Toyota certified and offer a complimentary 1 year / 50 000km warranty to ensure customer’s peace of mind.
The “New to You” campaign extends across television, out-of-home, print, radio and digital channels.
