Toyota to incentivise South African Olympic and Paralympic medalists
To celebrate the medals of South African athletes at the Tokyo 2020 Olympic Games and to boost the morale of those yet to participate in the Paralympic Games, Toyota South Africa Motors is rewarding all podium finishers with monetary prizes.
Courtesy of Toyota, athletes who win gold medals will be awarded a R100 000 cash incentive, while those who bag silver and bronze, receive cash prizes of R50 000 and R25 000 respectively.
“It is customary for some nations that send their most talented athletes to the Olympic and Paralympic Games, to reward their medalists. And, since Toyota South Africa has long emphasised its role as a responsible corporate citizen, the incentives we are announcing are simply in line with that commitment,”
says Leon Theron, Senior Vice President of Sales and Marketing at Toyota South Africa Motors (TSAM).
Toyota believes that investing in athletes helps to ensure that sport is strategically positioned to play its part in both entertainment arena and to facilitate social cohesion.
The Olympic Games are done and dusted, with South Africa managing a medal tally of three – thanks to Tatjana Schoenmaker’s brace of silver and gold wins in swimming, as well as Bianca Buitendag’s silver in surfing. All eyes are now on the Paralympic Games, starting on 24 August and ending on 5 September 2021.
While TSAM will be cheering for every South African Paralympic athlete at the Games, the automotive company is particularly proud of its brand ambassadors - Tyrone Pillay (shotput) and Ntando Mahlangu (track) have qualified to participate on the biggest stage for sport.
Toyota South Africa Motors wishes the South African Paralympic team all the best in the Games.
