Video Communication Challenging the Status Quo of Education


Video communication is now more than ever challenging the status quo of teaching.

The value of eLearning or video communication is being recognized by more and more organizations since it can produce significant results, including improved performance and productivity by learners. Using video conferencing for education has made classrooms walls invisible, allowing students to have the entire world as their learning resource.

‘Education across the world has a changed character, where reaching out to substantial knowledge isn’t impossible. Moreover, this technology has also helped in easy retention of knowledge in learners as visuals are always better remembered than words. Visual communication has double-fold benefits, both for the teacher and the taught as it opens up the door towards global learning,’

says Coleen Cronje, CEO of home education leader, Brainline.

The influence of digital videos on our everyday culture is undeniable. Online video sharing sites such as YouTube and Vimeo boast monthly audience numbers in the millions. With digital videos continuing to gain popularity, it seems only natural that this familiar and widespread platform extends into the education setting. Remarkably, millennials make up 92% of the digital video viewing audience.

‘Students today are utilizing educational videos as a tool for learning everything from changing a tire to the latest dance craze. Abstract topics that once seemed difficult to teach and learn are now more accessible and understandable thanks to the availability of educational videos,’

Cronje says.

Cronje says studies have shown that the use of short video clips allows for more efficient processing and memory recall. The visual and auditory nature of videos appeals to a wide audience and allows each user to process information in a way that’s natural to them.

‘A 2015 study conducted by software company Kaltura concluded that 93% of teachers believe that the use of educational videos improves the learning experience. Students involved in video communications are also more motivated and interested in the topic and are reported to have high levels of achievement in critical thinking and problem-solving when compared to students physically in the classroom.’

Cronje says in essence, schools are breaking down the invisible walls of learning and are joining geographically distanced learning communities, allowing students to access educators in ways not possible before.

‘In the world of the digital school, learners can feel lost without guidance and a tutor. With our online live classes, which are saved for future reference, we address that need for the distance learner. Gone are the days of the old model learner management systems with boring downloads and links. This is the new era of a school at home, with all the support that one can expect in a traditional school, but on your own terms.’

says Cronje.

Brainline has been providing structures home education on a distance education model, to thousands of learners since 1990. There are currently more than 100 000 home education learners in South Africa. Early in 2020 Brainline will also enhance its video education material by introducing virtual classes.

‘Brainline Cloud School will be the hub of teaching and the focus will be on the learner and innovation with regard to teaching and facilitation. Students can expect virtual classes, lesson plans, resources of value and relevance from qualified, lecturers. Lecturers will monitor student performance and intervene where learners who are at risk of failing are identified and placed into the strong grasp of the mentor programme. This is about contact with the learner and personal interaction.’

Brainline is IEB recognised, which means that learners follow the South African National curriculum (similar to the curriculum offered in South African schools) resulting in the National Senior Certificate (NSC) upon successful completion of their matric exams. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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