BBC Kids to launch in South Africa
BBC Studios today announced that it has partnered with Switch Media and MTN to launch BBC Kids in South Africa from September 1st 2022.
Downloadable via the App Store or Play Store, the BBC Kids app will offer inspiring, educational and entertaining BBC content for families and children aged 0-12 and will be available to MTN customers via a flexible daily, weekly or monthly subscription.
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The BBC’s award-winning children’s programming will be ad free and carefully curated according to age with sections specifically aimed at pre-school children and another for older primary school children, making the service easy to navigate and one that parents can trust.
Award-winning pre-school series such as Hey Duggee, Sarah & Duck, JoJo & Gran Gran, Yakka Dee and Swashbuckle, will be available to watch for the youngest viewers, whilst older kids and their families can look forward to Jamie Johnson and Harry Potter: A History of Magic and The Bagel and Becky Show, educational series, Horrible Histories and hilarious comedy based on the best-selling David Walliam’s book, Gangsta Granny.
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The family friendly app provides a safe space for children to enjoy an abundance of amazing BBC kids content, anytime, anywhere from a connected device. And because it’s all ad-free and child friendly content, parents can be rest assured that it’s all safe learning and laughter with their trusty BBC buddies!
Arran Tindall, Senior Vice President, EMEA Key Markets, BBC Studios said
“We are delighted to launch our first dedicated kids video-on-demand service to families in South Africa. BBC Kids will give parents access to BBC Studios’ award-winning children’s programming, anytime, anywhere, with inspiring, educational and exciting shows at their fingertips, parents will have a go-to, trusted fun-filled destination to entertain their children with the hallmark BBC quality.”
Pierre Cloete, Commercial Director Africa BBC Studios, said,
“Partnering with Switch Media and MTN to launch a kids specific video service in South Africa is very exciting. We cannot wait for more kids in South Africa to enjoy BBC’s great shows and also have access to content that helps kids learn and improve.”
Jason Probert GM Digital Services at MTN South Africa says,
"We are so excited to be partnering with BBC Studios and Switch Media to launch this fun-filled family friendly platform. MTN South Africa strives to launch new and innovative products on the MTN play service and BBC Kids is a great new digital product for our subscribers."
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Mark Johns, CEO, Switch Media added
“Switch Media is thrilled to join forces with BBC Kids and MTN to bring safe, ad free, education and entertainment to families across South Africa. Built using our award-winning MediaHQ solution, the dynamic new BBC Kids app features nearly 200 hours of content, a clean, easy to navigate interface and program recommendations.”
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BBC Kids will be available to MTN customers via daily, weekly or monthly subscriptions, from as little as R5.
Today’s announcement opens up access to millions of MTN subscribers to BBC’s kids programming via flexible mobile VOD packages.
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