Toyota South Africa Motors and The Toyota Gaming Engine powers up Comic Con Cape Town 2023
Toyota South Africa Motors (TSAM) is excited to announce its return as an official sponsor of Comic Con Cape Town, the premier comic and pop-culture event in South Africa.
Image supplied by Toyota South Africa
This year’s event will take place from 27 to 30 April at the Cape Town Convention Centre.
Following the announcement of its partnership with Comic Con Africa in September 2022, TSAM is delighted to continue its support of the comic and gaming community.
Comic Con Cape Town brings together thousands of passionate fans of comics, gaming, movies, and pop culture, and provides an exciting platform for Toyota to showcase its commitment to innovation and creativity through The Toyota Gaming Engine (TTGE).
Not only will TSAM provide a fleet of vehicles to transport guests, performers, and staff to and from the event, but to kick the cooperation in to high gear, Toyota will host an exciting activation on the Comic Con Cape Town floor so fans can fully experience TTGE.
Hosting free-to-play WRC and FIFA tournaments, attendees will be able to test their skills on the sim rig and stand a chance to win big prizes. Toyota's participation in the gaming scene highlights its dedication to bringing cutting-edge technology and immersive experiences to its customers.
"Over the past three years, TSAM has entrenched itself in gaming and pop culture with TTGE, bringing together people with diverse backgrounds through their mutual passions,"
said Glenn Crompton, Vice President of Marketing at Toyota South Africa.
"For our customers who are passionate about gaming, this is an opportunity for us to connect with them in a meaningful way and that is why this synergy with Comic Con Cape Town and Comic Con Africa is a perfect fit for SA’s most-loved car brand."
Comic Con Cape Town takes place from 27 to 30 April 2023, at the Cape Town International Convention Centre. Attendees can expect to see a wide variety of exhibits, merchandise, and interactive events, as well as appearances from some of the biggest names in the comic and pop culture world.