Canon Enhances L-Series Range with Four New Stunning Quality Prime Lenses for Perspective Control
Canon Europe, world leader in imaging solutions, today introduces four new lenses into its premium L-series range, offering enhanced creative opportunities for professional photographers and serious amateurs.
TS-E 135mm f/4L MACRO
Built on the high quality that Canon’s L-series lenses are renowned for, the EF 85mm f/1.4L IS USM, TS-E 50mm f/2.8L MACRO, TS-E 90mm f/2.8L MACRO and TS-E 135mm f/4L MACRO offer incredible ease-of-use, durability and increased scope for photographic experimentation in perspective and scale.
Path to the perfect portrait
Created following feedback from photographers around the world, the EF 85mm f/1.4L IS USM has been designed to produce flattering skin tones and beautiful perspective for stunning portrait and wedding photography. Featuring a new 14 elements, 10 group, lens design, the EF 85mm includes high-quality, high-precision elements to correct chromatic aberration and to deliver the optical performance required by the latest high-resolution sensors. The quality of the image is further enhanced thanks to Air Sphere Coating (ASC) technology. This ultra-low refractive index layer on the EF 85mm eliminates image flare and ghosting to ensure clear and attractive images.
The EF 85mm is equipped with an Electro Magnetic diaphragm, which uses a wide f/1.4 aperture comprised of nine blades. This allows the lens to capture an attractive “bokeh” look, which is essential for striking shots. The aperture is also capable of transmitting more light to boost exposure and depth-of-field control. This fast aperture performance is crucial for standout portraits where the subject is the key focal point. Photographers can also enjoy unparalleled stability via the EF 85mm’s 4-stop image stabilisation, which prevents camera shake from ruining images. The combination of image stabilisation and fast aperture make the EF 85mm perfect for use in videography.
EF 85mm f/1.4L IS USM
The EF 85mm has a high-speed ring type Ultrasonic Motor (USM) driven Auto Focus (AF), which works with the lens CPU and the camera’s AF algorithms to provide fast and accurate AF. The USM driven AF is also completely silent, which supports a photographer’s ability to shoot great images discreetly at events such as weddings. The AF also features a full-time manual override and is compatible with the entire family of Cinema EOS cameras.
The lens also benefits from the enhanced durability provided by Canon’s L-series lens construction. Thanks to the EF 85mm’s weather sealing, dustproofing and fluorine coating, this lens has been specifically designed for tough and variable weather conditions.
The complete package of features included in the EF 85mm makes this lens the perfect tool for all portrait photographers. It’s perfect for anyone who needs a versatile telephoto lens that can cope with many situations including weddings, events, studio or indoor/outdoor photography.
Premium quality for photographic creativity
Since the introduction of the TS-E 17mm f/4L and TS-E 24mm f/3.5L II, Canon has received requests to bring the range of lens movement controls to longer focal lengths. Canon has responded to these calls with the launch of the TS-E 50mm f/2.8L MACRO, TS-E 90mm f/2.8L MACRO and TS-E 135mm f/4L MACRO. These lenses offer features to support creative photography such as specialist tilt, shift and rotate movements and macro functionality; alongside cutting-edge L-series optical design and precision. The TS-E 135mm enriches the TS-E range with its longer focal length, while the TS-E 50mm and TS-E 90mm replace existing models TS-E 45mm f/2.8 and TS-E 90mm f/2.8, respectively.
TS-E 50mm f/2.8L MACRO
The TS-E 50mm is perfect for capturing creative, outstanding and accurate images across landscapes, architecture and in the studio, while the TS-E 90mm and TS-E 135mm are better suited for portraiture and macro photography in the studio.
The TS-E 50mm, TS-E 90mm and TS-E 135mm’s shift function enables the lens to be shifted up, down, left or right, allowing for minimisation of perspective distortion. This capability is used regularly in architecture photography as it allows for image perspective to be corrected – such as the inherent distortion witnessed at the top of an image of a tall building. One of the creative uses of the tilt function is the 'miniature effect’. This involves moving the lens so that different elements of an image stay in focus, making certain aspects look very small.
TS-E 90mm f/2.8L MACRO
The minimum focusing distance of the three lenses has also been optimised for macro photography, producing half-life size images with a maximum magnification of 0.5x. For example, the TS-E 135mm allows photographers to be 49cm away from the subject and still obtain this magnification. This is ideal when working in a studio with lights as it makes it easier to position the lighting for the optimal effect.
Continuing the tradition of Canon’s use of the highest quality, superior precision moulded glass, the TS-E 50mm, TS-E 90mm and TS-E 135mm all enable high-resolution to the edge of the image and very low levels of distortion. All three lenses feature innovative optical designs to cut down refracted light, which can impinge on accurate focusing, and UD (ultra-low dispersion) lens elements to produce sharper images. Optimised lens coatings ensure excellent colour balance while simultaneously minimising the chance for ghosting to impact image quality.
EF 85mm f/1.4L IS USM key features:
- Advanced optical design provides exceptional image quality
- Large, bright aperture for a focused performance in all light levels
- Smooth and precise 4-stop image stabilisation
- Responsive, high-speed and precise AF for rapid focusing agility
- Durable construction and excellent weather resistance
TS-E 50mm f/2.8L MACRO key features:
- Control depth-of-field precisely for clever creative effects
- Correct perspective and verticals quickly and accurately in-camera
- Adjust focus detail in macro shots with 1:2 ratio
- Optical excellence with advanced lens design and construction
- 50mm focal length perfect for architecture, landscape and product photography
TS-E 90mm f/2.8L MACRO key features:
- Control focus precisely for clever creative effects
- Correct perspective and verticals quickly and accurately in-camera
- Adjust focus detail in macro shots with 1:2 ratio
- Optical excellence with advanced lens design and construction
- Achieve better portrait and product images with ultimate sharpness
TS-E 135mm f/4L MACRO key features:
- Control focus precisely for clever creative effects
- Correct perspective and verticals quickly and accurately in-camera
- Adjust focus detail in macro shots with 1:2 ratio
- Optical excellence with advanced lens design and construction
- Achieve better long distance studio images with ultimate sharpness
About Canon Europe
Canon Europe is the EMEA arm of Canon Inc., a global provider of imaging technologies and services, and one of the world’s most well-recognised and loved brands. Canon Europe has operations in around 120 countries, employs approximately 19,000 people across the region, and contributes about a third of Canon’s global revenues annually.
Founded in 1937, Canon has been a leading name in imagery for the past 80 years, and is dedicated to helping people constantly re-imagine what is possible through imaging. From cameras to commercial printers, business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation.
Canon is growing the positive power of imaging technology and services. By delivering social and environmental benefits through our people and products, we are powerfully demonstrating our commitment to our philosophy of Kyosei: living and working together for the common good.
Further information about Canon Europe is available at: www.canon-europe.com
About Canon South Africa
Canon South Africa (Pty) Ltd, a wholly owned subsidiary of Canon Europe, came into being on January 4, 2000. Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 120 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA). Canon Europe invested in South Africa with a view to growing and expanding its market share in the country.
In South Africa, the Canon brand is today synonymous with consistency, driven by the company’s passion, imagination, knowledge and importantly, loyalty to its customers. Canon SA offers a wide range of consumer imaging products and business solutions as well as a variety of large format printers.
Canon technologies are durable, innovative, intuitive, and feature smart and environmentally sustainable designs. Canon invests heavily in R & D and will continue to deliver new and technologically advanced products that cater for a variety of requirements.
In South Africa Canon will continue to support environmental sustainability by operating responsibly, minimizing the impact of its business on the environment and also encouraging a culture of environmental awareness and accountability amongst their staff, business associates and partners. Canon has also maintained its ISO 14001 environmental accreditation since 2007.
