Canon Europe today launches the EOS M50, the latest addition to the EOS M series and Canon’s most intuitive and technologically advanced mirrorless camera yet.
Image Supplied by Canon South Africa
Designed for today’s modern adventurers, the EOS M50 is Canon’s first mirrorless camera to feature 4K movie capability, a Vari-Angle touchscreen and Canon’s latest DIGIC 8 image processor.
Coupled with Bluetooth®1 and Wi-Fi2 for seamless connectivity, an APS-C sized 24.1 Megapixel CMOS sensor for beautiful soft backgrounds and sharp, high-resolution images in low-light situations, and 10 frames per second (fps) continuous shooting for capturing the most fleeting moment in rich defined detail.
The Canon EOS M50 is the perfect choice for confident smartphone and compact camera photographers seeking to enhance their photography capabilities, with a lightweight and highly portable interchangeable lens camera for storytelling to be proud of.
Packed with the latest technology, the Canon EOS M50 distils DSLR quality into a compact body, sleek enough to be taken on any adventure. For a super-fast and responsive autofocus system, the camera’s Dual Pixel CMOS AF speed enables photographers to capture crisp, high-resolution images and Full HD videos with beautiful depth of field control for sharp subjects and soft backgrounds. The cinematic look and feel achieved by the 24.1 Megapixel APS-C CMOS sensor reaches new heights with the addition of 4K movie capture, for enriched detail with four times the resolution of Full HD.
The EOS M50 features Canon’s latest DIGIC 8 image processor, a first for any Canon camera. The new processor powers many of the cameras functions, including: 4K movie recording, 4K time-lapse and 4K frame grabs from 4K movies; fast continuous shooting speed and a standard maximum ISO of 25,600, which allows for low light shooting whilst still obtaining sharp images. The DIGIC 8 image processor also supports a wide range of improvements in autofocus, Auto Lighting Optimiser, Digital Lens Optimiser and Highlight Tone Priority, for superb high-quality images ready to share straight from the camera.
The EOS M50’s bold and contemporary design offers a modern take on a traditional shooting experience, with its large centrally mounted electronic viewfinder. Users can also explore creative shooting angles, take great selfies, and easily record vlogs using the 7.5cm Vari-Angle touchscreen, enabling multiple perspectives for improved story capture. Evolved touchscreen capabilities enable Touch and Drag AF, allowing for instinctive and seamless autofocus point adjustment without taking your eye away from the viewfinder.
Connectivity and control with Wi-Fi & Bluetooth
The Canon EOS M50 integrates effortlessly with smart devices, using the free Canon Camera Connect app for iOS and Android. A constant low energy Bluetooth connection allows a smart device to ‘wake up’ the camera, perform remote triggering, and facilitates a simple switch to Wi-Fi for remote Live View shooting and transferring images.
Photos and videos can be transferred from the camera to smart devices3 automatically for easy sharing on social media sites, making the step from capturing to sharing with the world seamless. In addition, content can be cloud stored to Canon Irista or synced automatically and wirelessly to PCs and Macs with Canon’s Image Transfer Utility 2 installed.
For group shots, vlogs, and interesting creative angles, users can take control of their EOS M50 with Remote Live View shooting via the Canon Camera Connect app, changing settings and previewing shots on a smart device.
Inspiring technologies for stories to be proud of
The Canon EOS M50 automatically captures photos and movies packed with detail, thanks to a host of in-camera optimising technologies enabled by the DIGIC 8 image processor. Memories can be transformed into cinematic epics with the rich detail of 4K movie and the realism of Canon colour.
Up to 120 frames per second HD movie capture enables smooth action sequences and expands options for slow motion playback. Superb action shots can also be captured with fast 10 fps continuous shooting, the first time this has been achieved in a Canon mirrorless camera, and 7.1 fps with continuous AF is also possible.
More images, more storytelling. The EOS M50 is the first camera to feature the new CR3 14-bit RAW file format, as well as a new C-RAW option that creates full resolution RAW files whilst saving approximately 30 to 40% on the file size of standard RAW files – increasing the number of images that can be stored on a memory card yet retaining the flexibility of RAW images.
A lens for every occasion
The EOS M50 is compatible with Canon’s range of compact and high-quality EF-M lenses, allowing users to create their ideal compact system. For ultimate storytelling choice and flexibility, EOS M50 is compatible with over 80 renowned EF and EF-S interchangeable lenses via the Mount Adapter EF-EOS M. This extends to the exploration of flash photography, thanks to a hot shoe that allows simple connection of Canon’s Speedlite flashes, and high-quality audio with a 3.5mm mic input for connecting a dedicated microphone such as Canon’s Directional Stereo Microphone DM-E1.
Canon has produced its most intuitive and powerful mirrorless camera to date, delivering the latest in photographic technology and capabilities. The combination of image processing power, 4K movie capability and the latest in sensor technology, empowers the world’s modern adventurers to start doing their stories justice.
- Modern, hassle free shooting for superb results
- Compact, sleek and intuitive shooting experience
- Clever connectivity and control with Bluetooth and Wi-Fi
- Inspiring technologies for stories users will be proud of
- Creative freedom to capture every story
What’s in the box:
- EOS M50 body (Black and White options available)
- Camera cover R-F-4
- Strap EM-200DB
- Battery charger LC-E12E
- Battery pack LP-E12
- Power cable
1 Equipped with Bluetooth® low energy technology. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Inc. is under license. Other trademarks and trade names are those of their respective owners. Initial pairing with compatible device required.
2 Wi-Fi: Not all functions or devices are supported; see full specifications for details.
3 Smart devices: Compatible iOS and Android devices with the Canon Camera Connect app, see specifications for details. Computers: Mac and PC running Canon Image Transfer Utility 2, see specifications for details.
About Canon Europe
Canon Europe is the EMEA arm of Canon Inc., a global provider of imaging technologies and services, and one of the world’s most well-recognised and loved brands. Canon Europe has operations in around 120 countries, employs approximately 19,000 people across the region, and contributes about a third of Canon’s global revenues annually.
Founded in 1937, Canon has been a leading name in imagery for the past 80 years, and is dedicated to helping people constantly re-imagine what is possible through imaging. From cameras to commercial printers, business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation.
Canon is growing the positive power of imaging technology and services. By delivering social and environmental benefits through our people and products, we are powerfully demonstrating our commitment to our philosophy of Kyosei: living and working together for the common good.
Further information about Canon Europe is available at: www.canon-europe.com
About Canon South Africa
Canon South Africa (Pty) Ltd, a wholly owned subsidiary of Canon Europe, came into being on January 4, 2000. Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 120 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA). Canon Europe invested in South Africa with a view to growing and expanding its market share in the country.
In South Africa, the Canon brand is today synonymous with consistency, driven by the company’s passion, imagination, knowledge and importantly, loyalty to its customers. Canon SA offers a wide range of consumer imaging products and business solutions as well as a variety of large format printers.
Canon technologies are durable, innovative, intuitive, and feature smart and environmentally sustainable designs. Canon invests heavily in R & D and will continue to deliver new and technologically advanced products that cater for a variety of requirements.
In South Africa Canon will continue to support environmental sustainability by operating responsibly, minimizing the impact of its business on the environment and also encouraging a culture of environmental awareness and accountability amongst their staff, business associates and partners. Canon has also maintained its ISO 14001 environmental accreditation since 2007.