Privacy Milestone for Families with Kids
QUICK SUMMARY
- Since being founded in 2012, Lifecake has gained two million users as parents reject public “sharenting” in favour of more controlled, safe family network.
- Lifecake has also surpassed 120 million photo and video uploads, and one billion secure photo views
- The average parent lacks privacy know-how and shares 1,500 images of their child on social media before their 5th birthday, according to a ParentZone study* commissioned by UK domain registrar Nominet. (https://www.nominet.uk/parents-oversharing-family-photos-online-lack-basic-privacy-know/)
IN AN AGE OF "SHARENTING”, 2 MILLION LIFECAKERS GO FAMILY-ONLY
A new child timeline is added to Lifecake every 30 seconds – Lifecake allows parents to share timelines with specific friends and family members, so they can stay up to date in a safe and private space. It’s an indication that parents are increasingly wary about posting their kids' photos and videos on the public Internet. Some cite privacy concerns, others simply want to keep family moments away from wider social media audiences.
According to a Nominet/ParentZone study* of 2,000 British parents, the average parent “lacks basic privacy know-how” and shares almost 1,500 images of their child on social media before their fifth birthday.
"Parents take tons of photos. The desire to document the joys of childhood is clearly there," said Lifecake cofounder Ed Botterill. "But there are increasing concerns about controlling who can see images posted on public social media accounts, and who owns the content once it’s uploaded. Lifecake provides a safe, private and future-proof way to do that. Just family and close friends, no one else."
A BILLION PHOTO VIEWS. A CENTURY OF ATTENTION
Lifecake’s milestone illuminates parents’ evolving awareness of appropriate online behaviour. The platform now counts two million parents, grandparents and other family users. In another symbolic highlight, Lifecake recently passed a billion detailed views of 120 million uploads, demonstrating the popularity of the platform for keeping families and friends connected.
“If each view lasted about three seconds, a billion photo views adds up to a century of enjoying family moments,” said Botterill. “That's two million people pausing their lives to connect with the most important people in their lives, wherever they are in the world. Such emotional time travel helps parents relive their memories and reclaim moments that would otherwise be lost. With Lifecake, they can live the story of childhood safely and privately.”
About Canon Europe
Canon Europe is the EMEA arm of Canon Inc., a global provider of imaging technologies and services, and one of the world’s most well-recognised and loved brands. Canon Europe has operations in around 120 countries, employs approximately 19,000 people across the region, and contributes about a third of Canon’s global revenues annually.
Founded in 1937, Canon has been a leading name in imagery for the past 80 years, and is dedicated to helping people constantly re-imagine what is possible through imaging. From cameras to commercial printers, business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation.
Canon is growing the positive power of imaging technology and services. By delivering social and environmental benefits through our people and products, we are powerfully demonstrating our commitment to our philosophy of Kyosei: living and working together for the common good.
Further information about Canon Europe is available at: www.canon-europe.com
About Canon South Africa
Canon South Africa (Pty) Ltd, a wholly owned subsidiary of Canon Europe, came into being on January 4, 2000. Canon Europe is the regional sales and marketing operation for Canon Inc., represented in 120 countries and employing over 11,000 people across Europe, the Middle East and Africa (EMEA). Canon Europe invested in South Africa with a view to growing and expanding its market share in the country.
In South Africa, the Canon brand is today synonymous with consistency, driven by the company’s passion, imagination, knowledge and importantly, loyalty to its customers. Canon SA offers a wide range of consumer imaging products and business solutions as well as a variety of large format printers.
Canon technologies are durable, innovative, intuitive, and feature smart and environmentally sustainable designs. Canon invests heavily in R & D and will continue to deliver new and technologically advanced products that cater for a variety of requirements.
In South Africa Canon will continue to support environmental sustainability by operating responsibly, minimizing the impact of its business on the environment and also encouraging a culture of environmental awareness and accountability amongst their staff, business associates and partners. Canon has also maintained its ISO 14001 environmental accreditation since 2007.
