Meet Las Paletas #AFGAwards #AFGAs2020


Meet Las Paletas

Image Supplied by Las Paletas (Pty) Ltd

About Las Paletas

Las Paletas (Pty) Ltd is directed by Jason Sandell & Diana Chavarro, and is an artisanal Ice Cream and Lolly / Popsicles producer in Cape Town.

All our products are 100% natural and made with only locally sourced ingredients.

What makes us unique: By using only real fruit / dairy and chocolate Las Paletas is a truly healthy and suitable for the whole family to enjoy.

As we only use real live fruit as a flavourant we don't need to add loads of sugar. Thus creating a healthy treat and dessert for all to enjoy anytime of the year.

Las Paletas have been operating for 8 (eight) years and employs 7 (seven) people.

How has the lockdown affected Las Paletas?

For a while Las Paletas was not able to operate due to the lockdown and furthermore to this some of our clients were struggling to make payments to us. Furthermore some of our outlets had to close during periods of the lockdown relating in a huge decrease in sales. Also due to the decrease in salaries across the wide scope of our clientele this has further decreased our monthly sales. We have had to let 1 staff member go and us as owners and directors have for gone our salaries for the last 5 months.

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What measures has Las Paletas taken to ensure that they stay afloat during lockdown? 

We have dug into our business and personal savings to keep Las Paletas afloat during a stage of zero income while still having month to month expenses stay the same.

Reduce expenses where ever possible

Owners / Directors not taking a salary for the last 5 months

Reduce working hours across the board

Making sure that we work as efficiently as possible, by doing as many deliveries in an area as possible, saving on our monthly fuel expenses

Partnering with online food delivery companies

By reducing our pricing to entice customers to make online purchases

Google: Reviewing our website to see what Google sees, so that when the lockdown ends and potential customers are searching for services we provide, that Google will show our and revelent contact to these potential customers

Why do you think Las Paletas deserves to win the After Fajr Grind Awards?

Las Paletas only employs single African mothers from the surrounding townships in Cape Town. These are often the breadwinners in their families and winning this award will give us further exposure into markets that don't know Las Paletas and in return we hope this to increase our bottom line sales and profitability to keep our staff employed and to create further opportunities for them. Our staff are the lifeblood of Las Paletas and without them we would not be here. This prize if for them, not us as Directors of Las Paletas. It's to keep them employed.

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Today is one of the most historic #StartupSaturdayWithILoveZA as we share all the details for our First Annual #AFGAwards 🙌 There's over Half a Million Rands of Prizes up for grabs for SMMEs ❤🇿🇦 The best news is that EVERY SINGLE ENTRANT will be receiving R20 000 worth of Digital Marketing and Advertising from - which any SMME could do with right now. Entries Open on 1 June 2020 Everything you need to know about the After Fajr Grind Awards can be found here: (link in bio) #StartupSaturday #StartUp #Business #SmallBusiness #SMME #SupportLocal #SupportSmallBusiness #Durban #Johannesburg #CapeTown #Pretoria #SouthAfrica #Mzansi #LoveYourBrand #iloveza #ilovezacom #iloveza❤🇿🇦 #AfterFajrGrind

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ENTER your SMME into the After Fajr Grind Awards to WIN your share of over Half a Million Rand worth of Prizes, and instantly receive over R25 000 worth of Digital Marrketing and Advertising for entering (T&Cs Apply)

Companies who wish to collaborate on the #AFGAwards by sponsoring additional prizes, creating more exposure, or advertising at the digital ceremony, can e-mail 

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Nabihah Plaatjes is the Co-Founder of

She is an Award-Winning Entrepreneur, Change Agent, Published Contributing Author, Journalist, Marketing and Social Media Specialist, a Bachelor of Arts graduate, and has been writing since the age of 9.

Nabihah is passionate about Brand Awareness and Brand Loyalty and uses her knowledge in these fields together with her copywriting, editing and proof-reading skills to bring brands to life. is a primary example of how she can build your brand.

Find her at: Instagram: @nabihah_dp / @ilovezacom Twitter: @nabihahd / @ilovezacom Facebook:  LinkedIn: Nabihah Plaatjes / YouTube: SoundCloud: E-mail: is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone