South African youth vote Rooibos as one of the best hot beverages on the market
South African youth vote Rooibos as one of the best hot beverages on the market
Rooibos is a locally-grown beverage which has been consumed by generations of South Africans, and it seems this delicious, health-enhancing drink is finding popularity among the upcoming generations as well.
Advertise HERE
A recent South African Rooibos Council (SARC) release cited the 2022 Sunday Times GenNext Survey in which youth voted Rooibos as the second-best hot beverage, just after Starbucks Coffee.
For the survey, more than 6 000 South African youth (aged 8 to 23) and young professionals (aged 25 to 30) chose their ‘coolest’ brands from 69 categories. Rooibos not only came out in second place for the ‘hot drink’ category, but is also the only herbal infusion to feature in the top 10 rankings.
For Laager Rooibos, one of the country’s most popular Rooibos brands, this came as no surprise – with the youth having been a key focus for them for decades. It was in 2000 that Joekels founders, Joe Swart and Jonathan Kelsey, first saw the opportunity to launch a Rooibos range specially designed for kids, under the Laager Tea4Kidz brand.
Advertise HERE
“With the global and local tea market in decline, competitors were looking at ways to increase consumption of tea among existing tea lovers. Joe and Jonathan on the other hand turned their attention to the next generation of potential tea drinkers – kids,”
explained Candice Sessions, Laager Marketing Manager.
“Their logic was that, if we can get kids to love healthy tea at a young age, they will become tea lovers for life, and reap the health benefits of this. And so Tea4Kidz was born, the first range of teas made specifically with kids in mind to promote their long-term health and well-being”.
Advertise HERE
Beyond the great flavours and versatility of the Laager Tea4Kidz range, it also comes with the many health benefits that have seen Rooibos become a global phenomenon. These benefits and breaking into a previously untapped market saw the launch as a natural win-win for parents and children, and the tea category as a whole. Competitors both globally and locally were quick to follow suit – but Tea4Kidz remains the number one children’s tea in South Africa.
Picking up on the many health benefits of Rooibos, specialist dietitian and Laager Rooibos partner, Mbali Mapholi, explained:
“Rooibos tea is an incredibly healthy addition to any diet, providing hydration that is caffeine-free, sugar-free and packed with benefits. We live in a time when sugary beverages are consumed regularly, especially by the youth. Rooibos provides a delicious and healthy alternative for daily hydration.”
Advertise HERE
3 ways for your kids to enjoy Rooibos in the warmer months
1. Iced tea
Making home-made Rooibos iced tea is as easy as 1-2-3:
i. Brew your kids’ favourite flavour of Laager Rooibos Tea4Kidz, and allow it to cool.
ii. Add chopped fresh fruit and honey to taste.
iii. Pack with ice and enjoy!
Advertise HERE
2. Slushies
Making home-made Rooibos iced tea slushes is a healthy and delicious way for kids to cool down on a hot day:
i. Brew your kids’ favourite flavour of Laager Rooibos Tea4Kidz, and allow it to cool.
ii. Pour into an ice tray and pop in the freezer
iii. Chop up your kids’ favourite fruit, pop in a blender with the frozen Rooibos ice cubes and blend.
Advertise HERE
3. Ice lollies
Making home-made Rooibos iced tea lollies is quick and easy – and your kids will love them!
i. Brew a strong pot of your kids’ favourite flavour of Laager Rooibos Tea4Kidz, and allow it to cool.
ii. Sweeten with honey to taste.
iii. Pour into lolly moulds, and layer in slices of fresh fruit. Pop in the freezer and enjoy on a hot day!
Advertise HERE
Laager Tea4Kidz has recently released two flavours with added Vitamin C for even more health benefits.
|
iloveza.com is an award-winning Digital Media, Marketing, and Advertising Company (with Influence) est. 2015, with a global reach of over 1 million
E-mail howzit@iloveza.com to take your brand/business to the next level Like What You've Read ? Be an Anonymous Angel
CLICK HERE for the latest Food & Beverages
CLICK HERE for the latest Recipes
CLICK HERE for the latest News & Trends
Follow @letstorqueza
Keep up to date with all that is happening in South Africa
with iloveza.com
Subscribe to our Newsletter
Subscribe to our Weekly Digital Advert Only Pamphlet
Follow @ilovezacom on
#iloveza❤️🇿🇦 #AfterFajrGrind
iloveza.com Accolades: 2021 Winner of Brand South Africa's Nation Pride Play Your Part Award 2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award
Nabihah Plaatjes Accolades: 2018 Contributing Author to SAFFRON: A Collection of Personal Narratives 2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award Ziyaad Plaatjes Accolades: 2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 2020 Contributing Author to There's a Story in Everyone |
