MasterDrive condemns the ‘KiKi Challenge’


Instagram comedian, Shiggy, started a new dance trend recently which people have taken a step further, and get out of a moving car and dance alongside them to lyrics from the song by Drake, ‘In My Feelings.’

Yet, as can be expected, the trend is resulting in accidents, from minor to serious. MasterDrive strongly condemns this trend as serious consequences are inevitable when you use a car in such a reckless manner.

The managing director of MasterDrive, Eugene Herbert, says:

“Use of a car in such a dangerous manner is alarming. Exiting a moving car and moving alongside it while still moving can result in very serious injuries and even death, if it has not already. In one of the more serious instances, a young man is hit by an oncoming car while dancing next to a car. Another was thrown off a bridge when oncoming traffic collided with him.

“Even if you have enough sense to choose a spot you believe is safe from oncoming traffic, there are many other things which can go wrong. The driver of the car needs to focus on the additional hazard of moving with an open door and a person right alongside them. Yet, the drivers are the videographers thus adding distracted driving to the mix. The dancers are at risk of being injured by the car alongside them as well as other objects. One video that comes to mind shows the car stopping suddenly but the dancer keeps moving right into it,”

says Herbert.

Authorities across the world are condemning the action as well because of its potential for danger. Some are threatening to take criminal action against anyone caught doing the KiKi Challenge. Even celebrities, with major social influence, are joining the hubbub. Drake himself thanked the comedian for making his single so popular.

Alongside the KiKi challenge is a similar one called the ‘Baby Shark Challenge.’ Often people are performing the dance next to stationary cars but in some instances the car is moving. What is even more concerning about this challenge is that children are often involved as either the dancers or passengers in the car.

MasterDrive strongly condemns this reckless trend.

“A car should never be used as a ‘toy.’ South Africa already has an unacceptably high road fatality rate. We urge South Africans not to make this statistic higher by indulging in unnecessary and reckless behaviour,”

advises Herbert.


To view some of these trends gone wrong, click on the below links

KiKi challenge gone wrong  (please note, viewer discretion is advised)

Baby Shark Challenge with children 


About MasterDrive

MasterDrive is an Advanced Driver Training company with a core focus on Defensive Driver Training. We are a dedicated team of Driver Education and Safety Awareness Practitioners capable of supplying and customizing any course to suit your company or individual needs. The aim of MasterDrive is to become the leading provider of preventative driver techniques that set new benchmarks, promote life and improve profitability for all. We define global driver standards in road safety, through innovative products and professional training excellence.

AVIS FLEET SERVICES created MasterDrive in 1999. MasterDrive intends to improve existing driving skills to reduce costs in three key areas: vehicle maintenance, fuel usage and crashes. These are three of the biggest expenses to a company’s bottom line. This is a successful entity on its own and now supplies a variety of Advanced Driver Training courses not only to AVIS but to a host of other companies and individuals as well.

MasterDrive is now proudly involved in ARRIVE ALIVE, STAY ALERT, STAY ALIVE, as well as many other road safety initiatives. In association with like-minded organisations that are committed to road safety, MasterDrive strives to host a variety of campaigns. is an award-winning Digital Media, Marketing, and Advertising Company (with Influence) est. 2015, with a global reach of over 1 million

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