For the month of October homegrown bath and body brand, Beauty Factory turned all their stores pink and collaborated with the PinkDrive to raise awareness and funds for this incredible breast cancer awareness organisation.
For the entire month of October R10 from every transaction made was donated to the PinkDrive, which resulted in Beauty Factory successfully raising R18 000.
“This was a seamless collaboration for Beauty Factory and we are happy to have had the opportunity to collaborate with PinkDrive. Their support and willingness to help the less fortunate is inspiring and uplifting, it has been such a privilege being a part of this initiative” – says Beauty Factory
PinkDrive, South Africa’s best-loved Breast Cancer Community Carer, is the indispensable, tangible breast cancer Non-Profit Company (NPC), powering South Africa’s mobile Women’s Health Mammography and Gynaecology Units. PinkDrive’s underlying message is ‘Early Detection Saves Lives’.
All PinkDrive units travel to semi-urban and urban areas around South Africa with the aim of enabling all medically uninsured access to women’s health services. These services include free education on women’s health, free mammograms, free pap smears, free clinical examinations and how to do breast self-examinations.
“PinkDrive would like to sincerely thank Beauty Factory and their clients for the amazing October campaign. Your contribution will help us to continue to provide our breast screening services to the medically uninsured in South Africa and to drive our message that “Early Detection Save Lives”. We appreciate your support!” - says Noelene Kotschan, CEO and Founder.
Beauty Factory was established in 2011 by Lesel Research – the largest personal care manufacturers in South Africa. Beauty factory’s main mission is to make pampering an everyday indulgence rather than an occasional treat. Beauty Factory is centred around the belief that we all deserve to be spoiled without splurging on the experience.