From sip to smooth: How coffee is finding a new place in your beauty ritual
Our skincare routines are as different as our drink orders, but one thing they both have in common is coffee.
By giving used coffee grounds a second life as a natural body exfoliant, AMAZI Experience has transformed an everyday by-product into a sustainable, natural self-care experience.
The locally made AMAZI Beauty Exfoliating Me Coffee scrub blends the benefits of exfoliation with the polyphenols and antioxidants found in coffee to remove dead skin cells and surface buildup, which can leave skin looking and feeling smoother and softer.
Caffeine can temporarily affect the appearance of puffiness and skin firmness, and other benefits, even from used coffee grounds include:
Boosts circulation: The massaging action used when applying the scrub, combined with caffeine, can increase blood flow to the skin, giving it a fresher appearance.
Helps smooth rough areas: Particularly useful on elbows, knees, legs, feet and other areas prone to dry or rough skin, a coffee scrub makes skin look brighter and more even. Removing flaky surface skin can also help moisturising products spread more evenly and leave the skin feeling softer.Improve the appearance of cellulite: Caffeine-containing coffee products may temporarily make skin look firmer or less dimpled, but coffee scrubs do not remove cellulite.
"We have always believed in the power of a pause, even if it is just a few minutes in the middle of your day. Coffee is already one of those little rituals for so many of us, so we loved the idea of taking it beyond the cup and reimagining it as part of your beauty ritual too. From something you sip and enjoy to something that leaves your skin feeling smooth and soft, it is a playful way to give those coffee grounds a second life." - Divya & Lisa, AMAZI Founders
The Exfoliating Me Coffee Scrub supports conscious consumption and wellness, and is used in the AMAZI signature Restore Manicure and Restore Pedicure. Made of Sugar, Jojoba Oil, Almond Oil, Baobab Oil, Marula Oil, Shea Butter, Cocoa Butter and organic reclaimed coffee grounds, the 250ml Scrub is available exclusively at The AMAZI Experience, in Rosebank.
*Information provided by the publicist.
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