From Street Chic to High-Tech: The HUAWEI Pura 70 Series is Winning Hearts Across South Africa


The HUAWEI Pura 70 Series has entered the South African market with a bang and it's easy to see why.  With features such as the revolutionary camera system and sleek, fashion forward design, this series has quickly become the talk of the town. The fact that the HUAWEI Pura 70 Ultra, the flagship model, has taken the number 1 spot on DXOMARK's Smartphone Camera rankings for 2024 is a testament to its superior imaging capabilities. Beyond its impressive camera, the HUAWEI Pura 70 Series offers a modern and practical design.


Fashion Meets Function: Design That Speaks Volumes

One of the most appealing aspects of the HUAWEI Pura 70 Series is its stunning design introducing the Forward Symbol Design, which combines elegant geometric lines with advanced technology to create a visually striking device that’s also practical. The minimalist frame and gently curved edges provide a sleek, modern look that feels great in hand and compliments any style.


The HUAWEI Pura 70 Series comes in a range of vibrant colours that allows users to express their style. The HUAWEI Pura 70 is available in classic black and white and a trendy cherry rose pink that adds a youthful touch. The HUAWEI Pura 70 Ultra, with its sophisticated green and black options, appeals to those who appreciate a more refined aesthetic.


CNET recently praised the design of the HUAWEI Pura 70 Ultra, noting that its "Starry Pattern back panel shimmers with an intricate texture, while an embossed plaid texture adds a unique tactile dimension." A design that looks stunning and feels luxurious.


Revolutionary Camera: Capturing Moments Like Never Before

South Africans are known for their love of photography which the HUAWEI Pura 70 Series caters for with its ground-breaking camera technology. The HUAWEI Pura 70 Ultra's camera system is a game-changer, featuring a 1-inch Ultra Lighting pop-out camera According to a review by Trusted Reviews, “The camera’s ability to capture sharp, detailed images in a variety of lighting conditions is unparalleled.” This is made possible by the camera’s large sensor and f/1.6 aperture, which provide exceptional light-gathering capabilities and stunning bokeh effects.”


The Ultra Speed Snapshot feature, a favourite among tech reviewers, enables users to capture fast-moving subjects with remarkable clarity, ensuring you never miss a moment. The Ultra Lighting Macro Telephoto Camera on the HUAWEI Pura 70 Pro and Ultra models offers up to 35x magnification, making it easy to capture intricate details and explore the world in new ways.


A Display That Dazzles

The HUAWEI Pura 70 Series also excels in the display department, offering a viewing experience that’s second to none. Each model features the HUAWEI X-True™ Display, which provides an ultra-clear resolution and vibrant colour reproduction. This makes it perfect for everything from watching videos to browsing photos.


With a peak brightness of up to 2500 nits, the display remains vivid and readable even in bright sunlight, a crucial feature for South Africans who love spending time outdoors. The adaptive refresh rate, which adjusts dynamically from 1Hz to 120Hz, ensures smooth and energy-efficient performance, whether gaming, streaming or scrolling.


High-Performance Features for Everyday Use

While the HUAWEI Pura 70 Series looks good, it's also built to perform. Each model has a powerful battery, ranging from 4900mAh in the Pura 70 to 5200mAh in the Pura 70 Ultra, ensuring you stay connected all day. The series supports HUAWEI's SuperCharge technology, with the Pura 70 offering 66W wired and 50W wireless charging and the Pura 70 Pro and Ultra supporting 100W wired and 80W wireless charging. Now, you can quickly power up and return to your activities without missing a beat.


The durability of the HUAWEI Pura 70 Series is also a significant draw for South Africans. The HUAWEI Pura 70 and HUAWEI Pura 70 Pro feature Super Durable Kunlun Glass, which enhances scratch resistance and durability, making the devices ideal for everyday use. The HUAWEI Pura 70 Ultra takes it further with Crystal Armor Kunlun Glass, a nanocrystalline material that boosts scratch resistance by 300% and improves drop resistance.


A Device for Every South African

The HUAWEI Pura 70 Series is a combination of advanced technology, stunning design, and practical features that make it a hit in the South African market. If you're looking for a smartphone that genuinely stands out, the HUAWEI Pura 70 Series is the perfect choice.


Available now starting from R19 999.00 with promotional gifts valued up to R7 796.00 on the HUAWEI online store (Ts & Cs apply) and at HUAWEI Authorised Experience Stores, the HUAWEI Pura 70 Series  is also available in Operator stores starting from R699 per month on a 36-month plan. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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