Getting dressed in GUESS Denim


The grand openings of GUESS V&A, Sandton & Menlyn Park herald a new era of reimagined fashion, quality, and elevation within GUESS. FrontierCo CEO, Bernard Mostert, describes the signalling of change in the brand with the redesign of its flagship stores as “The immersion of an iconic brand in iconic arenas”.


As GUESS continues to redefine the retail landscape with its new flagship stores, the brand remains committed to delivering exceptional service and forging deeper connections with its customers. Visitors to our stores are enveloped in an atmosphere of luxury as they explore the meticulously curated spaces. The intuitive layout, curated displays, and precise fixtures create a seamless journey through GUESS's fashion offerings. The flagship stores are a true celebration of fashion, a place where the #GUESSFamily can gather to look and feel fabulous in the styles on offer.




At the core of GUESS South Africa’s style DNA is our denim collection, a timeless expression of style that captures the essence of who we are. Our denim is more than just fabric—it's our world - where versatility has taken shape in an ever-evolving palette of shades, washes, styles, and shapes. GUESS jeans are designed as the perfect complimentary denim companion for every occasion and personal style.


GUESS premium denim pieces are meticulously embellished with a rich tapestry of diverse materials, patches of print and intricate detailing to create iconic looks that draw on both iconic and contemporary new-horizon influences. Step into the unchartered realm where legacy charm meets contemporary allure and refinement.




GUESS ladies’ hard-wearing denim creates a canvas upon which style paints its vibrant tales, leaving an indelible mark wherever wearers go. Denim options at GUESS comprise of a variety of styles from the latest flare to the fail-safe favourite skinny jeans and 1981 straight leg cut.


GUESS denim amalgamates wardrobe solutions for all fashion categories. Featuring a range of expertly curated women’s pieces that epitomize elegance and allure. From our delightful soft pink puffers, satin fabric blouses and blazers to our stylish geometric tweed sets and handbag accents. Trust GUESS’ winter collection to elevate your ensembles wherever you go – from denim to jacket - reaching new heights of elegance.




The GUESS men’s denim collection boasts a fusion of re-envisioned fabrics, whiskered intricacies and urban designs that have been accentuated with premium quality materials.


The GUESS men’s collection offers apparel catered to a sunset-to-sunrise lifestyle. From high-fashion denim, and laidback work-pant to upbeat denim silhouettes, the winter selection extends along a multitude of fashion pieces. In an assortment of different textures, tones and tailoring, GUESS Mens’ jeans come in varied denim fits from skinny denims to slim tapered jeans.


GUESS Men’s denims can be combined with a selection of GUESS’s winter warmers of functional and fashionable knitwear, fleece and jackets. Perfect for the cold, your jeans can lead the occasion with the addition of fashion outerwear options, biker jackets, cable-knit sweaters and seafoam green fleece.


GUESS ECO: Fashion denim that doesn’t cost the earth.


GUESS not only prioritizes style but also the planet. GUESS’ new sustainability plan is rooted in the brand’s heritage and fuelled by directed energy for the conservation of resources and the future. Our denim initiatives pave the way towards a greener future by taking sustainability to new heights.


GUESS is keeping the environment top of mind by embracing eco-conscious technology, with the incorporation of organic cotton, the selection of GRS-certified recycled polyester and cotton, and water-wise dying techniques. GUESS brings together eco-conscious solutions and production innovations to create fashion-forward denim and apparel collections that don’t come with an environmental price tag. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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