Meet Baking Belles #AFGAwards #AFGAs2020


Meet Baking Belles

Image Courtesy Baking Belles

About Baking Belles

Baking Belles is directed by Safiyya, and is a specialist, concept baking store which now includes a baking studio for workshops and classes, as well as a small coffee shop concept area. 

Baking Belles have been operating for 2 (two) years and employs 1 (one) person.

How has the lockdown affected Baking Belles?

Unfortunately we extended and added the coffee shop and baking studio just before Covid brought disruption to our lives. Unfortunately going forward these areas cannot be used until some normalcy resumes. At this stage, we are uncertain that the store will survive more than a few months.

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What measures has Baking Belles taken to ensure that they stay afloat during lockdown? 

We are busy setting up an online store.

Why do you think Baking Belles deserves to win the After Fajr Grind Awards?

As a single parent, a person who has been through tests that would’ve broken many, and someone who doesn’t have any business knowledge or schooling background- I have successfully run my business even though I had closed and was forced to think about selling last year. This year, on my own, I extended and would have been a success with the studio, but unfortunately we plan, but ALLAH plans better.

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Nabihah Plaatjes is the Co-Founder of

She is an Award-Winning Entrepreneur, Change Agent, Published Contributing Author, Journalist, Marketing and Social Media Specialist, a Bachelor of Arts graduate, and has been writing since the age of 9.

Nabihah is passionate about Brand Awareness and Brand Loyalty and uses her knowledge in these fields together with her copywriting, editing and proof-reading skills to bring brands to life. is a primary example of how she can build your brand.

Find her at: Instagram: @nabihah_dp / @ilovezacom Twitter: @nabihahd / @ilovezacom Facebook:  LinkedIn: Nabihah Plaatjes / YouTube: SoundCloud: E-mail: is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone

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