Italian actor and singer, the gorgeous and talented Michele Morrone, stars in the new GUESS Fall/Winter 2021 Global Holiday Advertising Campaign.
Morrone is best known for his lead role in 365 Days, one of the most popular movies in Netflix history, currently streaming in over 200 countries.
Staged under the creative guidance of GUESS’ Chief Creative Officer Paul Marciano, the Fall ’21 advertising campaign was shot by fashion photographer Nima Benati. The exquisite location was the breathtaking Villa Erba on Lake Como in Northern Italy. This historic villa was the perfect setting for such an iconic campaign and the inspiration for Paul Marciano’s love of Italian movie history.
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“I had a brief meeting with Michele at my hotel in Lugano and we immediately had a strong connection,”
says Paul Marciano.
“Michele is an extremely hard worker, and a very ambitious and decisive man. These are all qualities I deeply appreciate. In a matter of minutes, we knew we were going to work together and a few weeks after that very first meeting, we met again in Lake Como to shoot these spectacular images,”
Morrone has gained international recognition for his performance in the film 365 Days and on the film’s soundtrack, proving to be an exceptional, multi-talented superstar. He sings several of the songs on the film’s soundtrack, including the song in the trailer. Two of those songs - Hard For Me and Feel It - are from his debut album, Dark Room, and have charted worldwide.
Michele Morrone has also gained incredible traction on social media very rapidly, with approximately 10 million followers on Instagram alone. An increase from the 1.7 million followers he had three weeks before the GUESS campaign was shot.
“The moment I met Paul, I knew I found a new mentor and friend,”
says Michele Morrone.
“We share the same values and goals. It’s an incredible feeling being able to have fun on set doing what I love, while having a sense of comfort that I’m now part of such an amazing family. Family and loyalty are important to me, and I want to take this brand and treat it as my own,”
“This campaign marks the launch of our new GUESS men’s collection, reflecting our focus on elevated, classic and high-quality styles which is perfectly in-line with Michele Morrone’s personality.”
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world.
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