Top 20 Finalists Announced in's First SMME Awards

Nabihah and Ziyaad Plaatjes, founders of, announced the Top 20 Finalists for their first annual SMME Competition - The After Fajr Grind Awards.

The two founders who have also been struggling like many others with a limited source of income during lockdown, have been running their Digital Media, Marketing and Advertising company for over 5 years, and have assisted many SMMEs in the process.

In 2017, Nabihah was recognised for her contribution to women leadership and empowerment through the work that she does at and received a Play Your Part Award from Owami Women and Brand South Africa.
 also scooped the award for Tech Savvy Business of the Year in the Roshgold Young Business Achiever Awards in 2018.

The After Fajr Grind Awards was created from one of's hashtags #AfterFajrGrind which means to work hard after dawn, as Fajr means dawn in Arabic.

The idea for the Awards came about after Ziyaad had written an open letter to South African President Cyril Ramaphosa in April 2020 regarding the government's relief plans for SMMEs because like many other businesses, did not qualify for any of the relief plans proposed by the South African government.

The competition opened on 1 June 2020 for SMMEs to enter their business to WIN a share of Half a Million Rand worth of Digital Marketing and Advertising, which the two founders of funded from their own pockets.

As the competition started to gain momentum, Nabihah and Ziyaad decided to offer each confirmed entrant to the competition R40 000 worth of Digital Marketing and Advertising. This amounted to a total of over R1.2 Million given away by, through the duration of the 3 months of the Competition.

The thought behind the extra boost during the competition was to assist the SMMEs through lockdown with FREE Marketing and Advertising, so it was one less business expense that they needed to worry about.

The SMMEs had two months (June and July) in which to enter the competition and for the month of August the public was asked to vote for their favourite SMME.

In September, four judges who also run and are involved with SMMEs, Dr Zaheera Jina Asvat, Raees Kajee, Selloane Maletsatsi Moleli, and Christel-Michel Kruger, assisted Nabihah and Ziyaad by scoring each of the SMMEs entry forms.

Businesses and individuals from around the country have also assisted by sponsoring additional prizes, some of the Sponsors include: MasterDrive, Showtime Management, Krispy Kreme South Africa, SingularityU South Africa, The Party Planner, Starburst Promotions, and For the Love of Burfee.

On 15 September 2020 in a digital announcement on their website, the Top 20 Finalists were revealed.

The Official Digital Awards Ceremony to announce the Winner of the grand prize will also be streamed on on 24 September 2020 at 15:00.

The Top 20 in Alphabetical order are:
#AFGAwards #AFGAs2020 #LoveYourBrand #iloveza❤️🇿🇦 #AfterFajrGrind

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Nabihah Plaatjes is the Co-Founder of

She is an Award-Winning Entrepreneur, Change Agent, Published Contributing Author, Journalist, Marketing and Social Media Specialist, a Bachelor of Arts graduate, and has been writing since the age of 9.

Nabihah is passionate about Brand Awareness and Brand Loyalty and uses her knowledge in these fields together with her copywriting, editing and proof-reading skills to bring brands to life. is a primary example of how she can build your brand.

Find her at: Instagram: @nabihah_dp / @ilovezacom Twitter: @nabihahd / @ilovezacom Facebook:  LinkedIn: Nabihah Plaatjes / YouTube: SoundCloud: E-mail: is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone

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