Toyota Gaming Engine Scores Gold at the 2025 Mark Awards
What began as an experiment during global lockdowns has evolved into one of South Africa’s most exciting gaming communities. The Toyota Gaming Engine (TTGE) has been awarded Gold in the Influencer Strategy category at the 2025 Mark Awards, a win that celebrates how Toyota turned a bold idea into a cultural force. View the official Entry here.
When the world stood still in 2021, Toyota leaned into play. With stadiums empty and sports on pause, TTGE was launched to give fans a place to compete, connect, and celebrate their love of the game. Today, it has grown into a vibrant platform where esports pros, football fanatics, sim-racing enthusiasts, and casual gamers collide. From FIFA thumb wars and Gran Turismo battles to quirky mobile challenges, TTGE has created a space where everyone plays “for the sport of it.”
In just the last year, TTGE has not only built a community but delivered results that speak volumes:
- 7,000+ new sign-ups
- 100 million+ impressions
- Nearly 10 million views
- A game-changing 11:1 return on investment
Glenn Compton, Vice President of Marketing at Toyota South Africa, says the award is proof that play is serious business: “The Toyota Gaming Engine started as a response to isolation, but it has grown into something far bigger. TTGE is now a living community where fans, athletes, and creators come together around one shared passion: play. Winning Gold at the Mark Awards is recognition not just of a campaign, but of the spirit of connection, innovation, and joy that defines Toyota.”
The win is also a nod to the team effort behind TTGE. Developed with Have You Heard Marketing, a full-service, integrated creative agency known for putting brands authentically at the centre of culture, TTGE has been brought to life by some of South Africa’s sharpest creative and production talent. Together, they transformed a bold idea into an award-winning brand platform.
About Toyota Gaming Engine (TTGE)
The Toyota Gaming Engine is the home of Toyota esports action in South Africa and beyond. From major tournaments and pro-level sim racing to community challenges and insider tips, TTGE connects fans to the sports they love in fresh and playful ways. Whether you are a competitive gamer or trying your first challenge, TTGE is where the game is always on.
