Sep. 03, 2026

Watch Exclusive: 2026 Tata Osprey Launch with Sneak Peak of 2027 Tata Punch and 2027 Tata Styzor

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This video covers the official South African launch of the new Tata Osprey (the local identity for the Nexon SUV), marking a significant milestone in the company's two-phase strategy to scale its presence in the region.

Key Highlights of the Event:

Phase One Review (7:28 - 26:17): Leadership reflected on their first year in South Africa, celebrating the successful establishment of the brand and the warm market reception. They emphasized that their commitment goes beyond sales, focusing on building long-term customer trust through parts availability, service, and safety.
Global Perspective (32:23 - 47:04): Executives discussed the broader Tata Motors strategy, including their ambition to double global sales to 1.2 million vehicles by 2030, supported by a new customer-facing identity, Tata.ev / Tata Cars, centered on the belief that "nothing is too far."
Introducing the Osprey (53:37 - 1:19:21): The Osprey was revealed as the catalyst for "Phase Two," filling a critical gap in their SUV portfolio. Key features highlighted include:
- Safety: A 5-star safety pedigree (based on the Nexon platform) with 6 airbags and ESP standard across the range.
- Performance: Powered by a 1.2L turbo engine (88 kW) with dual-clutch automatic transmission options.
- Design & Tech: Features a 10.25-inch infotainment system, wireless connectivity, and a 360-degree surround-view monitor.
- Value Pricing: The range starts at R250,000 for the Smart Plus manual, with the flagship Creative reaching R330,000.
Future Outlook (1:21:25 - 1:29:54): The presentation teased the future of the product ladder, including the updated Punch compact SUV and a larger, premium midsize SUV (based on the Curvv concept) expected within the next 12 months.

Transcript

0:04

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Yeah,

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thank you so much. There you go.

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That was a nice job.

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Heat. Heat.

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Heat. Heat.

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Please welcome our host for this evening. Good morning everybody.

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Hey, good evening everybody.

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I'm pretty sure I could do much better than that. Let's try that again. A very good evening everybody.

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Sunny. My name is Brush Adams. I'm really excited to be your host for what promises to be a bold, a modern, and a

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very, very special event. Now, as I officially welcome you to tonight's launch, I need you guys to do me a

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favor. I need the fears to be up here because right now, it's still there in the offices. It's still there at home. I

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need the f of the energy to come alive when I officially welcome you to tonight's launch. Are we on the same page?

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All right, ladies and gentlemen, beautiful people of the world, welcome to the Tata Opra.

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That's exactly what I'd like to see.

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Thank you so much for our beautiful violinist. A very warm applause, please, for our doctor as well.

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I'm speak by the talent. What a beautiful way to set the tone for what's about to be a

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special night. Now, tonight we are taking on a very particular flight path.

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Not the kind that pilots use. No, but the kind but the kind that a bird or prey uses.

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I'm talking about the osprey to be exact. The kind of flight path that you create where you know where you are

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going, where you trust your instincts in the process and you have the confidence to discover what lies beyond the

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familiar because every journey starts before you hit the road. Everybody and progress is not only measured by the destination or getting somewhere right.

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Progress is also just about, you know, when you sit down and you intrinsically reflect on your own personal path and

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your own personal journey and think to yourself, sh I've actually grown or I'm moving forward or I'm progressing,

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right? And that spirit of progression is taking on a whole new personality

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tonight because a year ago, Tata Motors South Africa set out a very clear

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ambition in South Africa. And tonight, you and I have the privilege and the pleasure to recognize and acknowledge this milestone, but also to look ahead.

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And that's very special. We're not just here to talk about where we started, where we began, but we are also here to discover a flight path that is going to

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lead us to the next chapter. It truly is going to be a very special one. But I don't want to give too much away just

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yet. But if you came here for something distinct, playful, and bold, then you are at the right place. Ladies and gentlemen, are we ready to take flight?

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Yes. Now times you came here looking oh so fly in your suits and your dresses looking beautiful. Yes. I do want to

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make sure that you navigate the evening seamlessly and immerse yourselves in the experience tonight. So we're just going to get through a couple of family

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matters, get through some housekeeping rules so all in the same WhatsApp group.

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We're going to start off with our bathrooms. Okay. Bathrooms are situated right here in the venue to my left.

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There's a face signage that will let you know that you have arrived at the bathroom. Now, in the case of an emergency, do not hear.

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We're just going to remain calm and follow the exit sign and we're going to follow a single line. And also with our

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mobile phones, I see our gentleman touch over there. No, we don't mind. Take pictures and videos. We love that. But

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please make sure that your phones are on silent throughout this evening's proceedings. And also we want you to get

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on into the Wi-Fi. So if you look to the screens, we have the Wi-Fi details on the screens right now. Make sure you

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connect because one thing my colleague and I say is that if it's not on social media, it didn't happen. Right. Exactly.

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So, we want you to spread the love, spread the energy, let everybody know that Osprey takes flight, connects to the Wi-Fi. And when you do post on

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social media, on Instagram and on Tik Tok, it's Tata Motors TB_SA.

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And on Facebook, it's Tata Motors Passenger Vehicles South Africa. And don't forget the ohomportant hashtag offgrade takes light.

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Are we on the same page?

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Lovely. Are we ready to get the party started?

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I love that. Now, I'm really excited to introduce our first speaker of the evening because every meaningful journey

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requires more than ambition, right? You really do need the backing, the support, and the commitment to move forward. Our

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speaker has been part of the motors group for more than 20 years having held senior leadership roles across Dalatu,

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Mitsubishi Motors and Reno. Since January 2025, he has also headed up the motors import and distribution division

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in South Africa. Here to share the motors commitment behind this next chapter, please help me welcome onto the main stage, Yakura Staven.

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Thank you so much. I was told I need to move this place.

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So, so I acknowledge this. If I don't hear it again, I apologize. And I'm here to welcome first commissioner,

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the secretary as well. Thank you for joining us. Senior members of Dart India, thank you to join us. We're really honored about you members of the

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media and our leaders as well as notice and talk colleagues. I first need

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to apologize uh for being a proper primad just I did ask him. We know where he is.

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I arrived late today and you know that insisted that my group of notes

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would work. Okay, which makes sense and sent me on a letter and they got elected because I don't know where we start in existing not being elected.

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So I apologize. Thanks for that for supporting this. Um, I'm going to take some time before we get to the logical way to talk to you about our customers.

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Um, you know, just talk about the the most important part about our customers to see the value in the products that we sell.

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We have a lot of glamorous attention.

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Flashing lights, cocktails, not the cocktails. Yes, that's important. But ultimately, it's uh it's important that

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we both value and the eyes of the customer. I've got a previous CEO that that I worked for. His name quite a few

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months ago, Manny Canada always said, "You can beat a lot of things, but you can't beat the market

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cuz ultimately the customer decides and that's quite true, isn't it? very simil at the moment. Our customers are spoiled for choice.

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The the number of brands that been launching and models has been launching in the last two years is just staggering at this stage. And I think our media

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members that we've got is you know something from fatigue at this stage at the job. Thank you for that.

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Appreciate it. I'm not not that serious.

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is going to be light but try and the reality is that you know how we do it is we need to build the value in the

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product itself value is obviously more price more than price I agree price is important but the

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real value is building you know sort of building the value over the full ownership that includes to look after the

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reliability of the goods that we do the services the parts the resell value the cost of ownership And then we need to take this and we

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need to hand it over when we do sell it to the next customer down the line. And that's that's responsibility that we've got. Building value is about confidence.

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confidence in the OEM, confidence in the distributor or the national sales company and confidence in the DM network

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of what that we can build value to our customer and that's what I enjoy about being

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involved with this brand about the brand itself. If you look at the OEM, they are serious about the South African

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market. They're serious about the product we're releasing and they're here to build the brand for the long-term

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future. Cla gives us the confidence uh that you know with the right product, the right and the technology and the clear ambition to grow and to succeed.

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Next, what we need is a distributor or a national sales. We're told to looked in South Africa and see who's the right

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partner. They look for a partner that can scale the brand effectively to where you were even quite quickly a disciplined brand with a national reach

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and the ability to execute consistently and that's all that Mr. Helen over there who if you think I'm not being a prior

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is taking my slides at the moment. It's quite often you get the CEO to click your slides. You know there's only three to you know you know that's but that's the

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job that he and his brand supported by motor leads to do. Their job is not only to have these beautiful rolls.

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Their job is to build that trust that we've got between the customer, the dealer and the OEM.

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And that's maybe where I want to sort of divert for a while and talk about the concern that I've got tonight. The

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number of frames that we launch is breathtaking.

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And nobody's asking to do what happens when things go wrong.

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New technology, new drivers are being introduced at the scale that we have seen in the 24 11 months that I've been in the motor industry.

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It just it's it's breathtaking.

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And the question that we need to ask our distributors, our national sales companies, are we investing the same

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type of money that we do at launches into the ability of people and process and procedures to make sure we can look

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after our look after our customers cuz launching vehicles that's the easy part keeping vehicles on the road protecting

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our clients investment that's where the distribution makes the difference and that's where I think motors makes

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Next, of course, we've got ideal, the critical part, you know, of this the

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three lines that the three sort of partners that are uh this is where the brand becomes real

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to the customer at the dealership on the show floor on the workshop and every interaction, every phone call that

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happens between us and the customer. If it all goes well, to be honest, our customer doesn't even know about the distribution of OEM. But

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it's when it does in when the dealer becomes key to this process to make sure we look after our customers. A vital and

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committed dealer network gives our customers the confidence that the brand will be there for them in the future today and in the future.

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As marketers, we remain committed not to short-term distribution, not to a longite promises, but to a

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long-term partnership that will build value for our customers.

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But in the end, the customer decides and it's our job to make sure that when they do the decision with the value and trust that we create.

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Thank you for listening to me. Appreciate it.

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Thank you so much.

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It truly truly does matter because belief only becomes meaningful when it's backed by action. And 12 months on now

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the real question is what happens when those promises were made? Which brings us to our next speaker. Ooh, our next

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speaker is about to talk about the ambition being in motion right now and

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he is someone who has spent nearly two decades in the automotive sector and has held a number of roles within motors import and distribution in South Africa.

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He also serves as the vice president of retailing OEMs at NASA and he is here to

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take us from commitment to proof and let us in on where that ambition leads next.

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Please help me welcome onto the stage managing director of Tata Motors Passenger Vehicle South Africa Tro Maza.

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Good evening everyone. Try again. Good evening.

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There we go. That's it. So, it's Thursday evening, not a Monday morning movie. So, first, welcome. Welcome to everybody. Thank you so much for joining us tonight.

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High commission first secretary welcome uh to the lake and his team coming in as our

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welcome dash and the man who builds all the city right there and the rotation welcome. So full house today we've got

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colleagues that we work with we've got our dealer partners members of the medium industry stakeholders

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uh quite excited to have you here. So I got asked a few times outside there why

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are we here today and yeah many questions are like is it just around the Oscar launch that you

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come here but uh looks a bit different from the normal market isn't it is it

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around a brand launch recently saw Tata uh re rebrand as Tata in the past

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or is it around phase two that you talked about last And u I had of course one of my dealer

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last the main reason we're here today uh Jeff

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and myself and family for a drink. Thank you all for making it.

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I know it is our one year anniversary for the brand but second to that suppose what we want to leave with you today is

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this notion this conviction that we have as brand this belief that we hold

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that as far as T is concerned nothing's too far everyone just the peripheration

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of new brands coming into our market and last year we stood on stage holding

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confident that this deep held belief

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that we despite being in a market which is argued to have one of the widest market size nations

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have lots of new brands in real vision with the value proposition that you'll

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bring today and tomorrow will see us being one of those brands to be ranked within the long term.

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We held the conviction that in a world where we speak about marketizing, access to technology,

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innovation, all those things, Tata is a brand that will give the right kind of value to the South African consumer.

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And so I stood on stage and I spoke about this launch in two phases.

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Phase one deliberate around the models that you wanted to bring into the country

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starting with hashtag undeniable quality and brand some

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200,000 complimented one of the best selling cars in India

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which is punch beautiful crossover and the newest baby in the state was the

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current at the Woo! We like the car at the time.

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Exceptional styling of the coupe SUV, great power, drivetrain, and really embody all the values of brand at the time.

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And of course, top that up with our Harrier 2. Yes, my friends.

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And then we spoke of right that would be our phase one of launch.

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In phase two, we'll really go on the SGB offensive and ensure that we bring a balanced portfolio of offerings to

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customers at various stages of their lifestyle.

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And I suppose we also spoke around a network talking around how responsible for 40

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years bold and ambitious enough to say in the next few years we'll see a net integr

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60 and 70. and a number that was contemplated 250 times. Are you confident and are you

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sure you're going to put your stake in the ground and talk about your market share aspirations in the medium to long term which was a passenger vehicle market share aspiration of 6%.

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and you're not convicted at this brand.

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But with all that we said talking about sales, we then said we will complement all of this

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with a strong after sales value proposition that post we look after our customers

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not just in the period which they own but hopefully through our product portfolio launches they'll continue to

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go into the brand and I say brand promise wasn't something that's going to be open to dealerships to just see and it's got no value to it.

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This underpinned by tangible experts one around clear quality of the vehicles themselves,

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commitment on the part supply, after sale service in the workshops,

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a suit of assurance products that will cover our customers in the long run.

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Strong warranties and if and when things do go well, mobility solutions for our customers.

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So here you sit a year later. What happened?

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In less than a year, it's been one of the top selling vehicles in it.

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And you can't question why because under 200,000 you can't question

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the vehicle of its power, style, and also safety.

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If we speak about the brand expansion itself, you'll see in fact where we are quite honored and don't take it lightly

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is that these are partners who said they would like to invest in a ta franchise and we've seen ourselves grow our faster

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than we actually thought we'd be at this point in time and continue to grow and we are of the view that our year one two

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aspirations we achieve faster than we actually input given the scale of demand that we see for our young something that we do not

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take lightly and we always make sure what we offering it will be sustainable

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to go forward and I suppose for me some of the most sort of undisussed

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on it earlier but I and customers desire and customers go to their feet.

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We've been privileged to see them walking into our shelves.

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In less than a year, we were privileged with you humbled by the fact that in the month of July, our

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brand is able to hit 800% sold in a month.

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That's a 2% market share in passive within yesterday.

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And if you're in sales, you'll know that number go down. They go up. So does mine.

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And everyone was asking could this be emulated or was it a flash in the back?

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In the month of August, we exceeded that number. achieved 853 vehicles sold in a month proving that within less than a

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year a 2% market share in passenger vehicles achievement.

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It's very difficult at that point to argue why we can't be ambitious enough to think of mountain in our local market in the long term.

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And I suppose a last highlight I want to share

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that in less than a year was 6,000 sto

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and I keep on overemphasizing this need for looking after our customers.

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something that I've never seen before just a little

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bags if you talk to BB2 and fleet found expression

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in all five of the major society

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the different represented there in some of our very compositions showing that our vehicles can not only just find

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especially for retail customers and also with our business customers as well as well and we like to thank them for joining us as well tonight.

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But of all of these highlights that we speak of, yes, one of the successes that we had,

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we also had to think hard about the lesson that we learned during the period cuz there was a number of lessons that we learned.

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And probably the main one, if you don't already know it in this

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room, you must appreciate that in this industry, we're at an inflection point.

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An inflection point like no other in terms of the shift in customers of how customers perceive value.

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I think a week or two ago I was in a we're talking about first cars being old.

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I won't tell you the first car anyway but I won't give you a clue though.

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This vehicle that I had um had this unique challenge that sometimes you couldn't sort of open the driver

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to get stuck. So I used to walk around the passenger block

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growing up in hospital. I thought it was a safety.

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I bought it from a friend and I bought the car from I said to you boot space.

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opened the boot, checked that my son before didn't even care about the reason I was

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leaving the car cuz anyway, put my ear against me.

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That is how I defined at that point an impact spirit.

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Not to give my age as a young man, you can see 20 years ago.

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We cannot believe that in today's market we can't even believe Imagine some of these things that I'm

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talking about the safety features. In fact, if I look at a 20-year period, 17 years of slow progression, but the last two years, the definition of safety has changed.

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And as brands being represented in South Africa, it's either going to be at the forefront of the change

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or we can adapt quickly or viability.

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So as J will take into a lot more details about brand and vehicle when we speak about safety in today's

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day and age we redefine it not on terms of ads rating

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but around global terms of increases when we speak about

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performance what if you can help performance

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It's about being able to say and put a stake in the ground and say if we talk about this notion

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of accessibility is important around value around building highend

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safety. Safety that is defined in our view as five star.

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Safety that is defined within the offspring to the women around the safety level. You have to

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refer to safety 6 ESP. You can name it.

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a driving experience that will be hard to compete with at the price

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to be able to be in this market and offer a 1.2 about 88 kW a full dual dual automatic under 300,000

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I can name a few styling that's modern

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and usually stick to these things and just try to stick to brands t-shirt

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youth appeal bringing modern style to consumers all complimentary of the sales spirit

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and this speaks to the aspect of bringing value to the end consumer.

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I was listening to uh the title of the class w

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and we heard uh the global co talk a lot around just the brand and

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where it's going and where it comes from. And Sh mentioned something.

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He said innovation in automotive has the power to change lives. It should not be restricted to a few.

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The brand that we then look to is a brand that should have accessibility or uncarled value quality at its customers.

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A brand that will look after its customers in the long run and a brand that canaceiously believe that it can be

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one of the top brands in cash. Thank you.

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We're here one more time for Tatum.

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Everybody, it's only been 12 months and Tata already is dropping banger after banger

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after banger and it doesn't seem like they are slowing down anytime soon. But trust me, we are not complaining. But so

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far, we heard from Tat Yaku that the foundation is in place. It is set. The promises are turning now into action and

32:52

32 minutes, 52 seconds

a mission. But most importantly, we have learned the lessons, right? And the ambition right now is to scale. And that

33:00

33 minutes

local ambition becomes more exciting when you place them in the much bigger Tatan Motor story unfolding globally.

33:09

33 minutes, 9 seconds

And we're going to take a bird's eye view. Yes, I'm going to use a lot of bird puns this evening. Unfortunately, I have to follow up again. We're going

33:18

33 minutes, 18 seconds

to take a bird's eyee view onto the global perspective with someone who doesn't need much introduction. He

33:26

33 minutes, 26 seconds

brings more than three decades of experience across the automotive and consumer industries. Since joining Tata

33:34

33 minutes, 34 seconds

Motors, passenger vehicles in 2016. He has helped lead sales, service, and strategy. and over the course of his

33:43

33 minutes, 43 seconds

career has been involved in more than 14 launches and over 20 automotive brands.

33:51

33 minutes, 51 seconds

Please put your hands together and welcome onto the stage chief commercial officer of Tata Passenger Electric

33:59

33 minutes, 59 seconds

Mobility Limited, Mr. Favatza.

34:13

34 minutes, 13 seconds

Good evening. A very good evening to firstly our delegates from the Indian high commission but importantly from our

34:21

34 minutes, 21 seconds

to our friends from the media the creator community community uh members from motors and friends and

34:29

34 minutes, 29 seconds

data partners and importantly all my colleagues from motor passenger vehicles. It's delightful uh absolute

34:38

34 minutes, 38 seconds

pleasure to be here after a year quite a year as Yako and Har spoke about um and

34:46

34 minutes, 46 seconds

we very delighted where we've reached after a year but tonight is a special evening because we are taking an

34:56

34 minutes, 56 seconds

important step forward in the evolution of who we are as a brand in South Africa. It's about where we are headed,

35:04

35 minutes, 4 seconds

the opportunities that lie ahead of us, the evolving expectations of a new generation of consumers.

35:12

35 minutes, 12 seconds

When we look at South Africa today, we see a market in transition.

35:16

35 minutes, 16 seconds

Consumers are increasingly value conscious.

35:20

35 minutes, 20 seconds

Design, technology, safety, and performance are playing a huge role in the overall ownership experience that consumers expect.

35:30

35 minutes, 30 seconds

This feels very familiar to us in terms of vehicles. There are several parallels that can be drawn to consumers from India.

35:39

35 minutes, 39 seconds

This is where we take a step back over decades.

35:44

35 minutes, 44 seconds

We have played an active role in shaping consumer expectations in India and automotive space are anticipating what

35:52

35 minutes, 52 seconds

consumers would seek next and creating distinctive design solutions in many cases ahead of time.

36:01

36 minutes, 1 second

Going back in the early 1990s, we introduced India to the idea of a lifestyle well before the category had even found

36:09

36 minutes, 9 seconds

its place in the market. Again in the mid 1990s we created India's first

36:16

36 minutes, 16 seconds

indigenous passenger car designed around space comfort efficiency that Indian

36:23

36 minutes, 23 seconds

families saw its promise was very simple car forward to 2021

36:32

36 minutes, 32 seconds

we decisively shifted engine consumers preference towards SUVs with the punch it brought together SUV design

36:40

36 minutes, 40 seconds

capability performance Comfort and safety in a compact footprint creating a completely new

36:47

36 minutes, 47 seconds

category and no surprise became India's number one selling car.

36:53

36 minutes, 53 seconds

Safety is another important example of how Tatan Motor passenger vehicles have helped move the consumer and the industry forward.

37:01

37 minutes, 1 second

Our commitment to safety goes back all the way to 1997 when we established India's first in-house crash test facility in our

37:10

37 minutes, 10 seconds

facility in Pune and as a result in 2018 the Nexon became India's first car to earn a five-star

37:19

37 minutes, 19 seconds

global encap the five stars mattered a lot but what mattered even more was what followed

37:27

37 minutes, 27 seconds

safety moved from engineering discussions to family conversations s customers began asking a very simple question. How safe is the car? Safety

37:36

37 minutes, 36 seconds

became a key reason to buy a car for Indian consumers. Today we have one of the widest portfolios of fivestar rated cars and SUVs.

37:47

37 minutes, 47 seconds

Electric mobility is another example of how we have helped move forward both the country and the industry.

37:55

37 minutes, 55 seconds

Very early on, probably 2020, we recognized that zero tailpipe emission rates was a long-term solution to

38:03

38 minutes, 3 seconds

pollution and sustainability across the world.

38:07

38 minutes, 7 seconds

We began working on manufacturing, localization, and charging infrastructure.

38:13

38 minutes, 13 seconds

We partnered through open collaboration with charge point operators to expand public charging at key hot spots.

38:20

38 minutes, 20 seconds

In the early years, we had to earn every single electric vehicle customer by educating and addressing concerns around

38:27

38 minutes, 27 seconds

range, charging, battery life, and everyday practical usability.

38:34

38 minutes, 34 seconds

We also had to counter a lot of skepticism including negative narratives for manufacturers not yet have electrification plans.

38:44

38 minutes, 44 seconds

But since 2020, India's electric passenger vehicle penetration has increased to 6.4 4%. And today we have more than 33 bodies in the market.

38:56

38 minutes, 56 seconds

And even in this very competitive market situation, we continue to lead with a 45% market share and have sold more than

39:04

39 minutes, 4 seconds

350,000 Tata EVs. So far, all the EVs in India today are traveling

39:12

39 minutes, 12 seconds

on the electric highway that Tata Motor passenger vehicles has helped build.

39:18

39 minutes, 18 seconds

So you see across each of these disruptive moments our approach has remained very simple. Anticipate what customers will seek next and provide

39:27

39 minutes, 27 seconds

innovative design solutions before those expectations become mainstream.

39:34

39 minutes, 34 seconds

Over the last 6 years, Tatapotto Passenger Vehicles has emerged as India's fastest growing passenger

39:41

39 minutes, 41 seconds

vehicle manufacturer and our annual volumes have grown 5x from about 130,000

39:48

39 minutes, 48 seconds

units in FI20 to more than 635,000 units in the last year. At the same

39:56

39 minutes, 56 seconds

time, our market share has grown from approximately 5% in 2020 to 14 12% in FY27.

40:06

40 minutes, 6 seconds

At the heart of this transformation has been a consistent approach. Like I said earlier, placing the consumer at the center of every decision that we take.

40:15

40 minutes, 15 seconds

But again, what's more, doing what is right for the customer and what is right for the country. and we have boo to

40:22

40 minutes, 22 seconds

become India's second largest passenger vehicle manufacturer.

40:27

40 minutes, 27 seconds

Our net promoter score of 52 reflects the trust and advocacy of our customers.

40:33

40 minutes, 33 seconds

These are important outcomes and it is culminated in a milestone. We have recently crossed 7 million

40:42

40 minutes, 42 seconds

customers and families choosing to make us part of their lives. 7 million is an important milestone for us, but it's

40:51

40 minutes, 51 seconds

also a chance to reboot, a moment to reset, become stronger, and prepare ourself for the next phase of growth.

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41 minutes

Our stated ambition is to double from about 600,000 vehicles that we're selling now to 1.2 vehicles by 20, 1.2

41:07

41 minutes, 7 seconds

million vehicles by 2030. And that journey cannot be built through incremental change alone.

41:15

41 minutes, 15 seconds

It requires us to reinvent ourselves.

41:18

41 minutes, 18 seconds

And to begin this reinvention, we have introduced a new customerf facing identity. Tap out cars.

41:27

41 minutes, 27 seconds

Simple, direct model and more importantly designed to be easily understood across the world about what

41:36

41 minutes, 36 seconds

this company is about. It is a clear expression of the company we have becoming and the ambition with which we intend to move forward.

41:45

41 minutes, 45 seconds

And at the heart of start cars is a very simple belief. We saw had the speak about it earlier. Nothing is too far for

41:53

41 minutes, 53 seconds

us. It is a way of thinking. It moves us beyond doubt and directly into action.

41:59

41 minutes, 59 seconds

Focusing our energy on what it will take to turn possibility into progress.

42:05

42 minutes, 5 seconds

It will guide us as we travel our scale, enter new markets, and create the next generation of products and experience.

42:14

42 minutes, 14 seconds

And importantly for our customers, a car does more than cover a distance. It brings opportunities closer, opens up

42:22

42 minutes, 22 seconds

new experiences, connects people and gives them the confidence to pursue their ambitions.

42:30

42 minutes, 30 seconds

Our promise is to keep pushing the boundaries of mobility so that our customers can go further in their lives.

42:37

42 minutes, 37 seconds

Because when you sit in a ta car,

42:49

42 minutes, 49 seconds

it's not a word India believes in anymore. Not a country that's been racing past milestones for decades.

42:56

42 minutes, 56 seconds

Turning the distance between dreams and dreamers into paths of possibility.

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43 minutes, 1 second

Driven by progress, powered by emotion, fueled by passion. And for generations,

43:08

43 minutes, 8 seconds

there has been one brand built on the very same forces. A brand that moved a nation forward,

43:19

43 minutes, 19 seconds

that earned its trust, and never stopped pushing what's possible for us.

43:31

43 minutes, 31 seconds

Far is engineering beyond limits, designing beyond borders.

43:38

43 minutes, 38 seconds

Far is testing ourselves so the world doesn't have to. Far is writing our own benchmarks.

43:46

43 minutes, 46 seconds

Far is turning steel into safety, electric into everyday, ambition into action.

43:57

43 minutes, 57 seconds

So when India dreams bigger, drives further

44:04

44 minutes, 4 seconds

and reaches higher, there is only one promise we make. But what stands between

44:10

44 minutes, 10 seconds

you and everything you dream of is nothing.

44:17

44 minutes, 17 seconds

Because when India sits in a Tata car, nothing is or ever will be too far.

44:24

44 minutes, 24 seconds

data.com nothing's too far.

44:34

44 minutes, 34 seconds

That film was made for India but I think it's perfectly suited for South Africa as well. Our growth ambition will depend

44:43

44 minutes, 43 seconds

significantly on our successes in international markets and South Africa is our most important international

44:49

44 minutes, 49 seconds

market. Over the past year, we saw uh tie earlier. We have strengthened the foundation in this market. Customers

44:58

44 minutes, 58 seconds

have welcomed ours and placed their trust in us. But we are now ready to build on the momentum and build our next

45:05

45 minutes, 5 seconds

chapter of growth. Just as cars marks a new phase for us globally, it also flags

45:12

45 minutes, 12 seconds

the beginning of a new phase here in South Africa. And what better product to spearhead that ambition than one of

45:19

45 minutes, 19 seconds

India's most successful, trusted and capable SUVs, the next one. As standard car begin a new chapter globally, it

45:28

45 minutes, 28 seconds

also signals the next phase of growth here in South Africa. And we wanted this phase to be led by one of the strongest products we've ever created.

45:38

45 minutes, 38 seconds

Since its launch in 2017, the Nexon has continually redefined India's compact

45:44

45 minutes, 44 seconds

SUV segment. More than a million Nexons have been sold. It was the country's highest selling SUV for three

45:52

45 minutes, 52 seconds

consecutive years from 2022 to 24. It was first made in India car to get

46:00

46 minutes

five-star global and cap safety rating, setting a new benchmark for passenger safety in India. It remains India's only

46:07

46 minutes, 7 seconds

vehicle to offer petrol, diesel, CNG and electric power trains all under one name plate, giving consumers the freedom to

46:16

46 minutes, 16 seconds

choose the technology that best suits their lives. Few vehicles have combined this level of sustained market

46:23

46 minutes, 23 seconds

leadership, safety, and versatility while continuing to evolve for nearly a decade. Today this iconic SUV comes to

46:32

46 minutes, 32 seconds

South Africa with a new identity, one inspired by a world of trade known for its vision, strength and adaptability.

46:41

46 minutes, 41 seconds

Osprey Osprey brings together proven design, performance, capability and safety to

46:48

46 minutes, 48 seconds

power our next phase of growth in South Africa. Thank you very much.

47:04

47 minutes, 4 seconds

Thank you so much for being a Hello

47:15

47 minutes, 15 seconds

and refresh and regret and t-shirt that moment of love.

47:25

47 minutes, 25 seconds

Nothing's too far. I absolutely love that. Thank you so much for giving us, you know, an understanding of how global

47:32

47 minutes, 32 seconds

momentum gives us capability. But I want to switch gears and say that local understanding gives you relevance. And

47:40

47 minutes, 40 seconds

now those two ideas are going to meet in something very tangible. This is the point in our five path where the

47:48

47 minutes, 48 seconds

strategy becomes product. It goes without saying that we are getting very close now as the Osprey is landing very

47:56

47 minutes, 56 seconds

soon. And here to help us make that landing with more than 80 years of automotive marketing and product

48:04

48 minutes, 4 seconds

experience. He has led over 18 vehicle motors across multiple brands and segments and brings a deep understanding

48:13

48 minutes, 13 seconds

of the South African market. Ladies and gentlemen, Pet welcome onto the main stage the general manager of marketing

48:21

48 minutes, 21 seconds

and product at Tata Motors of Africa Tata.com.

48:27

48 minutes, 27 seconds

It's Derek

48:37

48 minutes, 37 seconds

ladies and gentlemen. Um first thing just before I start two points I think the very first point is

48:46

48 minutes, 46 seconds

uh an apology I beg for a little bit of forgiveness because I've been given the graveyard shift and you guys have to deal with me for the next little bit. So

48:55

48 minutes, 55 seconds

I do apologize. Uh but I think I just want to thank you guys. You know it's definitely a school night. We're all out

49:03

49 minutes, 3 seconds

and uh we're humbled by your presence of course and uh thank you for joining us tonight. Um thank you Vet.

49:12

49 minutes, 12 seconds

I think it was such an interesting glimpse into into the future because I think it really gives us a good idea of where we headed as a brand, right? And I

49:21

49 minutes, 21 seconds

think started our cars represents this fresh global identity uh a more confident visual world, a different way

49:30

49 minutes, 30 seconds

of presenting ourselves in a clearer expression of brand particularly with the brand that we

49:36

49 minutes, 36 seconds

become. And one of the ideas that really brings this identity to life is this idea of parallel pathways.

49:45

49 minutes, 45 seconds

Parallel pathways is a visual expression of different journeys that our customers are on because this is core and key to

49:53

49 minutes, 53 seconds

the brand of course shaped by changing ambitions, expectations and needs but

49:59

49 minutes, 59 seconds

all moving in one direction and that's forward. What you see tonight is is exactly that.

50:08

50 minutes, 8 seconds

It's just a glimpse of what's to come.

50:11

50 minutes, 11 seconds

Over the next coming weeks and months, you'll begin to see more of this identity rolled out across South Africa,

50:18

50 minutes, 18 seconds

across our communications and our digital ecosystem, across more and more of the places where customers expect to experience our brand.

50:28

50 minutes, 28 seconds

So, Veta showed us one part of the road ahead or the flight path if you would.

50:34

50 minutes, 34 seconds

My job is just to pick up on the other side which is the product because I think currently for us because

50:42

50 minutes, 42 seconds

our customers move forward our product portfolio needs to do so too. It needs to move with them and I think the most

50:49

50 minutes, 49 seconds

important thing that we've already heard from us is the idea of value.

50:58

50 minutes, 58 seconds

So why do we believe that OSU is the catalyst for us moving forward?

51:05

51 minutes, 5 seconds

And I think there's one thing to look at and that is that in phase one

51:12

51 minutes, 12 seconds

there were a couple of key things that we were looking at doing within our phase one. Number one, it was about reestablishing charter passenger

51:21

51 minutes, 21 seconds

vehicles in the South African marketplace, rebuilding familiarity and the trust of our consumers, getting our

51:29

51 minutes, 29 seconds

dealer networks moving forward and putting Teros back onto South African roads.

51:35

51 minutes, 35 seconds

Ladies and gentlemen, phase two is about an expansion. It's really about scaling.

51:43

51 minutes, 43 seconds

And to understand why Osprey is the catalyst for phase 2 and the beginning of this real valuebased approach moving

51:52

51 minutes, 52 seconds

forward for the brand, you have to begin with the customer because we know South Africans are increasingly moving forward

52:00

52 minutes

and towards SUVs and high riding vehicles.

52:05

52 minutes, 5 seconds

They want the confidence. They want the versatility. They want the stronger road presence.

52:13

52 minutes, 13 seconds

But particularly in the part of the market where we compete, they not prepared to give up value to

52:19

52 minutes, 19 seconds

get it. More capability, more safety, more technology. Ultimately, they want more power.

52:29

52 minutes, 29 seconds

But their money still has to work incredibly hard and that creates an opportunity for us.

52:37

52 minutes, 37 seconds

If we take a look at the range as it currently stands, punch already gives us access into the SUV market. It's a

52:45

52 minutes, 45 seconds

compact, accessible, and it opens the door into that SUV space. But look at what happens above Punch.

52:54

52 minutes, 54 seconds

Before Osprey, there was almost 480 mm jump in vehicle length between punch and curfew.

53:02

53 minutes, 2 seconds

It's not only physical space, it's product space. It's price space.

53:09

53 minutes, 9 seconds

And more importantly, it's a customer space.

53:13

53 minutes, 13 seconds

There was no natural tarter version sitting in the middle for the customer who saying, "I love the idea of an SUV.

53:23

53 minutes, 23 seconds

I want more this entry crossover, but I'm not ready to quite make that jump into curve just yet.

53:31

53 minutes, 31 seconds

Ladies and gentlemen, that is the light space that we're planning with Osprey.

53:37

53 minutes, 37 seconds

And that is why Asprey matters. It's a compact SUV with big car confidence

53:44

53 minutes, 44 seconds

coming in at just under 4 m long. Osprey gives us the core SUV that was missing from our range.

53:51

53 minutes, 51 seconds

It stays genuinely compact but brings proportions, practicality and capability customers are moving towards.

54:00

54 minutes

Osprey moves the story upwards and in doing so it becomes the first major catalyst in our phase 2 SUV product

54:09

54 minutes, 9 seconds

offensive. One that is grounded and based in customer value.

54:16

54 minutes, 16 seconds

And that brings me to the name. Why Ospray?

54:22

54 minutes, 22 seconds

Globally, as Vet has showed us, we know this vehicle is next one. As you also said, more than a million happy

54:29

54 minutes, 29 seconds

customers know this product incredibly well. In South Africa, it becomes Osprey,

54:37

54 minutes, 37 seconds

a local identity for a vehicle with proven international pedigree.

54:44

54 minutes, 44 seconds

And there's something wonderfully appropriate about the time because around this type of time time of

54:51

54 minutes, 51 seconds

year, the western osprey begins its migration south into into South Africa.

54:58

54 minutes, 58 seconds

And I think a a bird of prey like this feels remarkably at home in the South African

55:05

55 minutes, 5 seconds

story. Coastal, open waters, mountainy landscapes, wild places, and adventure.

55:13

55 minutes, 13 seconds

It doesn't belong to one environment. It moves between them.

55:20

55 minutes, 20 seconds

And that felt exactly like a right identity for a vehicle designed to move just as comfortably

55:26

55 minutes, 26 seconds

between the South African weekday and the South African weekend between the city and the escape between the commute and the gravel road at the end of it.

55:39

55 minutes, 39 seconds

But and alone alone is just it's not enough for us to really earn that identity.

55:47

55 minutes, 47 seconds

The product underneath attached to it is something a lot more complete.

55:54

55 minutes, 54 seconds

And this is where I just want to introduce and just got one little thought and we'll circle back to it later.

56:02

56 minutes, 2 seconds

But I think in this industry and I'll go through this all the time by the way. We are often obsessed with that one clear

56:09

56 minutes, 9 seconds

USP the number one thing that one feature that one thing you can certainly read and say this is why you buy this

56:17

56 minutes, 17 seconds

car that one thing but honestly I don't think that's the Osprey story because with Ospray this

56:26

56 minutes, 26 seconds

strength isn't in one ingredient it's in the overall recipe and the only way to understand the

56:34

56 minutes, 34 seconds

recipe is to actually see the finished product.

56:41

56 minutes, 41 seconds

Ladies and gentlemen, we've shown you the opportunity, the space of shores in our image and why we gather a significant identity.

56:50

56 minutes, 50 seconds

And now we saw that space.

56:54

56 minutes, 54 seconds

Ladies and gentlemen, this is the vehicle that begins our phase two, the all new Tarta Osprey.

57:05

57 minutes, 5 seconds

Oh,

57:23

57 minutes, 23 seconds

heat.

57:33

57 minutes, 33 seconds

Heat. Heat.

57:43

57 minutes, 43 seconds

Heat.

57:58

57 minutes, 58 seconds

Heat.

58:14

58 minutes, 14 seconds

Heat. Heat.

58:25

58 minutes, 25 seconds

Yeah.

58:47

58 minutes, 47 seconds

Uhoh. Stop.

59:05

59 minutes, 5 seconds

Stand up.

59:34

59 minutes, 34 seconds

Heat. Heat.

1:00:14

1 hour, 14 seconds

Woo!

1:00:42

1 hour, 42 seconds

Ladies and gentlemen, another round of applause.

1:00:50

1 hour, 50 seconds

Let's take a proper look at it. Because before we talk specification, price or competitive claims, a vehicle has to do something so much more incentive.

1:01:00

1 hour, 1 minute

It has to make you want to walk towards it, right? And Australia has that presence. You've just seen some of the ingredients in the film.

1:01:12

1 hour, 1 minute, 12 seconds

But over the next few minutes, I just want to unpack why those ingredients matter. But first, we want to bring the

1:01:20

1 hour, 1 minute, 20 seconds

expression of Osprey alive in a slightly different way through how we have curated this vehicle specifically for

1:01:29

1 hour, 1 minute, 29 seconds

South Africa and that's through the story of a day in the life of the Esqua. So from the first

1:01:38

1 hour, 1 minute, 38 seconds

light of morning to the calm of even tide, the ospray follows nature's

1:01:44

1 hour, 1 minute, 44 seconds

rhythm. Rising with the morning, gliding through mistful bellies and

1:01:51

1 hour, 1 minute, 51 seconds

soaring past towering cliff faces, hunting where two oes meet before returning home beneath the evening sky.

1:02:03

1 hour, 2 minutes, 3 seconds

Inspired by the landscapes and moments that define South African adventure, each Osprey finish is more than just a

1:02:11

1 hour, 2 minutes, 11 seconds

paint color. It really is a chapter in the journey. And so our day begins.

1:02:20

1 hour, 2 minutes, 20 seconds

First light, the first light of a new day where the landscape awakens and every adventure begins. Crisp, optimistic, and full of possibility.

1:02:32

1 hour, 2 minutes, 32 seconds

Then the morning settles into Midland's mist gray, inspired by a gentle morning mist that drifts across South Africa's walls, calm, clear, and purposeful.

1:02:45

1 hour, 2 minutes, 45 seconds

From there, we climb to Cliffside Road.

1:02:48

1 hour, 2 minutes, 48 seconds

Draw from the rugged cliff faces where Osprey soarses with quiet confidence, bold, engineering, effortlessly composed.

1:03:00

1 hour, 3 minutes

And then to our hero company, two oceans took west. Inspired by the meeting of the Atlantic and Indian oceans, a place

1:03:09

1 hour, 3 minutes, 9 seconds

where invention, exploration, and that uniquely South African spirit of discovery come together. And finally, even tide.

1:03:21

1 hour, 3 minutes, 21 seconds

It's a it's a really deep shade of blue and it represents the quiet beauty of evening. But today's adventures on our

1:03:29

1 hour, 3 minutes, 29 seconds

trailers beneath deep blue skies a moment before tomorrow begins again. And

1:03:36

1 hour, 3 minutes, 36 seconds

now that you've seen the personality of our spring, let's dig just a little bit deeper because this is where that recipe

1:03:45

1 hour, 3 minutes, 45 seconds

I mentioned earlier starts to come together.

1:03:51

1 hour, 3 minutes, 51 seconds

So one to start with design the the LED daytime running lights really give it a

1:03:59

1 hour, 3 minutes, 59 seconds

signature in the front end that gives it unmistakable identity. At the rear the X factor tail lamps create their own graphic signature.

1:04:09

1 hour, 4 minutes, 9 seconds

The body itself is deliberately sculpted.

1:04:13

1 hour, 4 minutes, 13 seconds

Sh shoulder highlighting stance, SUV proportions.

1:04:18

1 hour, 4 minutes, 18 seconds

And on the upper derivatives, the dual tone treatments on the paintwork adds another layer of visual character to the

1:04:26

1 hour, 4 minutes, 26 seconds

product. But good SUV design is not simply about appearance. It has to earn that stance.

1:04:35

1 hour, 4 minutes, 35 seconds

and eventually Osprey are 28 mm of ground.

1:04:40

1 hour, 4 minutes, 40 seconds

That means the visual promise and the underpinnings are out saying the same thing,

1:04:48

1 hour, 4 minutes, 48 seconds

a badly designed speed, a steep driveway, the gravel road at the end of the weekend, all become less of a conversation.

1:04:59

1 hour, 4 minutes, 59 seconds

That's the benefit. You don't simply get SUV spine, you get useful SUV confidence. And one detail I

1:05:08

1 hour, 5 minutes, 8 seconds

particularly like personally is the choice of women. We could have chased a bigger brochure number. We could have

1:05:16

1 hour, 5 minutes, 16 seconds

looked at 17 in, 18 in. Instead, we stayed at 16. Why? Because more sidewall

1:05:24

1 hour, 5 minutes, 24 seconds

helps preserve right compliance on really imperfect surfaces that we often see every day in South Africa.

1:05:33

1 hour, 5 minutes, 33 seconds

Australia is not trying to win the beauty contest at the expense of the person sitting in trials.

1:05:42

1 hour, 5 minutes, 42 seconds

It's an allrounder.

1:05:44

1 hour, 5 minutes, 44 seconds

And that same thinking continues when you get inside. The objective here was simple. Make a customer feel that their

1:05:52

1 hour, 5 minutes, 52 seconds

money has earned more than the price necessary suggests.

1:05:58

1 hour, 5 minutes, 58 seconds

The wide architecture creates width.

1:06:03

1 hour, 6 minutes, 3 seconds

The contemporary fit control panel removes that visual clutter. The two sporty steering wheel and illuminated

1:06:11

1 hour, 6 minutes, 11 seconds

Tarta logo brings just enough theater to the camera. And for consumers wanting another level of tactility

1:06:20

1 hour, 6 minutes, 20 seconds

genuine leather upholstery is available as an option across the entire range.

1:06:27

1 hour, 6 minutes, 27 seconds

The trace material will confirm this across all the derivatives.

1:06:32

1 hour, 6 minutes, 32 seconds

The benefit isn't that we can just put a longer materials list into the brochure and into the spec sheet. The benefit is actually what happens when the customer closes the door.

1:06:43

1 hour, 6 minutes, 43 seconds

The cabin lifts the perception of the entire view.

1:06:47

1 hour, 6 minutes, 47 seconds

Then moving on to safety and here rather than the engineering do most of the talking with our safety.

1:06:57

1 hour, 6 minutes, 57 seconds

The next time on which is based achieved five stars for both adult occupant protection and child occupant protection

1:07:05

1 hour, 7 minutes, 5 seconds

under B in for South Africa. We built that. We built from that foundation six

1:07:13

1 hour, 7 minutes, 13 seconds

airbags from the entry point in our range ESP standard across the range with ABS, EVD and isopix.

1:07:21

1 hour, 7 minutes, 21 seconds

And then as you move through the range, you get features such as the 360° surround view system with blind view monitor.

1:07:31

1 hour, 7 minutes, 31 seconds

And again, the feature only matters because of its real benefit. A 360° camera on a specification sheet is what?

1:07:41

1 hour, 7 minutes, 41 seconds

Four cameras in the street.

1:07:44

1 hour, 7 minutes, 44 seconds

But in a tight center basement parking lot, it's confidence.

1:07:51

1 hour, 7 minutes, 51 seconds

Reversing out of the driveway with poor sight line, it's information.

1:07:56

1 hour, 7 minutes, 56 seconds

Or for someone else in the family driving the car who isn't quite as confident judging its corners, it's reassurance.

1:08:05

1 hour, 8 minutes, 5 seconds

Good safety technology should go to driving the field less exposed, not more overwhelmed.

1:08:14

1 hour, 8 minutes, 14 seconds

And then performance also touched on this a little bit earlier as well. Our spray is powered across the range by a 1.2 to

1:08:24

1 hour, 8 minutes, 24 seconds

turbocharged petrol engine producing 88 kW and 170 new m of torque. And those

1:08:31

1 hour, 8 minutes, 31 seconds

numbers really matter most when we put them to the test.

1:08:35

1 hour, 8 minutes, 35 seconds

putting into a gap, joining the freeway, overtaking with passengers aboard, and particularly here in Ken performing at altitude.

1:08:45

1 hour, 8 minutes, 45 seconds

That's where the turbocharged engine matters the most.

1:08:50

1 hour, 8 minutes, 50 seconds

And at the entry point of this range, which we'll get to a little bit later, the power is particularly strong for the main.

1:09:00

1 hour, 9 minutes

And then you have a transmission choice, too. a 5-speed manual with a seven-speed dual punch automatic with e shifter,

1:09:07

1 hour, 9 minutes, 7 seconds

paddle shifters, and multiple driving modes in the city, eco and sport. The benefit

1:09:15

1 hour, 9 minutes, 15 seconds

in traffic, leave it alone and let the transmission drone. When the open road opens up, take more control. Ostray can

1:09:23

1 hour, 9 minutes, 23 seconds

change his character without asking you to change task.

1:09:28

1 hour, 9 minutes, 28 seconds

And finally, technology and comfort.

1:09:33

1 hour, 9 minutes, 33 seconds

The 382 L boot means that you have genuine usability in a family space with without having to

1:09:43

1 hour, 9 minutes, 43 seconds

drive a cumbersome vehicle, something that feels too intimidating or perhaps too large.

1:09:49

1 hour, 9 minutes, 49 seconds

Automate climate control and air ventilation means the people in the back aren't an afterthought.

1:09:55

1 hour, 9 minutes, 55 seconds

The pairing sunroof transforms how an open how open this compact pattern feels particularly from the recent.

1:10:06

1 hour, 10 minutes, 6 seconds

And then moving on to the tech.

1:10:09

1 hour, 10 minutes, 9 seconds

When we think about technology, this is where the polician has to work the hardest in everyday life because good technology isn't technology you

1:10:18

1 hour, 10 minutes, 18 seconds

demonstrate to your friends once. It's technology that makes the car easier to live with every single thing. The 10.25

1:10:27

1 hour, 10 minutes, 27 seconds

in char infotainment, wireless Apple CarPlay and Android Auto, digital instrumentation, wireless charging at the top end.

1:10:37

1 hour, 10 minutes, 37 seconds

The simple benefit is getting your phone connects, your map is there, music is there,

1:10:44

1 hour, 10 minutes, 44 seconds

the information you need is where you expect it. You don't spend the opening 10 minutes of every journey negotiating

1:10:50

1 hour, 10 minutes, 50 seconds

with the car. The car simply fits into your everyday life.

1:10:57

1 hour, 10 minutes, 57 seconds

We've kept the range to be pretty simple and it begins with smart plus

1:11:04

1 hour, 11 minutes, 4 seconds

because smart plus illustrates that the fundamentals are there of the product.

1:11:13

1 hour, 11 minutes, 13 seconds

You get the turbocharged engine, the six airbags, 28 mm ground fans, that 382 beats with a smartphone connectivity,

1:11:21

1 hour, 11 minutes, 21 seconds

and critically you have a transmission choice, manual or 7-speed DCA.

1:11:28

1 hour, 11 minutes, 28 seconds

So, Smart Plus establishes the fundamentals of the Osprey value proposition from day one with a 5year

1:11:37

1 hour, 11 minutes, 37 seconds

125,000 km warranty, a 3ear 45,000 km service plan across the entire range. It really is a great entry point into the range, moving into creative.

1:11:50

1 hour, 11 minutes, 50 seconds

And we add technology that removes friction from everyday emission. The 10.25 25 in Harmon infotainment system,

1:11:59

1 hour, 11 minutes, 59 seconds

automate climate control with that rear ventilation we spoke about with cruise control and perhaps most importantly the

1:12:06

1 hour, 12 minutes, 6 seconds

360° surrounding system and the wind monitor. So creative isn't just simply more equipment. It's the more effortless Oscar.

1:12:17

1 hour, 12 minutes, 17 seconds

Then moving into creative plus keys.

1:12:20

1 hour, 12 minutes, 20 seconds

This really is the first expression of the range. The panoramic sunroof, wireless charging, passive entry and push start, four LED lighting and

1:12:29

1 hour, 12 minutes, 29 seconds

connected tail lamps, front parking sensor and tire pressure monitor. This is where convenience, technology and a

1:12:36

1 hour, 12 minutes, 36 seconds

visual presence come together. Three grades, a very clear progression and now

1:12:44

1 hour, 12 minutes, 44 seconds

we can put that number against the recipe we spoke of.

1:12:51

1 hour, 12 minutes, 51 seconds

So that's the range. I just said three grades and four derivatives. A very deliberate progression from one to the next. But everything I've shown you

1:13:00

1 hour, 13 minutes

tonight only really just becomes meaningful when we

1:13:06

1 hour, 13 minutes, 6 seconds

put one final ingredient into touched on this earlier. That final ingredient is price. It's all about

1:13:14

1 hour, 13 minutes, 14 seconds

price, but it really is about the value that we're adding to our consumers.

1:13:21

1 hour, 13 minutes, 21 seconds

Let's start with smart plus manual.

1:13:25

1 hour, 13 minutes, 25 seconds

Ladies and gentlemen, you can get a smart plus manual for 250,000.

1:13:38

1 hour, 13 minutes, 38 seconds

Now, let's put that number against what you already know about the car, right?

1:13:41

1 hour, 13 minutes, 41 seconds

It's a 1.2 L turbo, 88 kW, six airbags, 28 mm of ground, you get to 380 L of

1:13:49

1 hour, 13 minutes, 49 seconds

space, the SUV proportions, and a price point beginning with a two.

1:13:56

1 hour, 13 minutes, 56 seconds

At that price point, based on the SUVs we sort of benchmarked in our market, we could find another SUV offering with more power.

1:14:08

1 hour, 14 minutes, 8 seconds

That already makes Smart Plus a very compelling place to enter the Osprey range. And then we add the automatic.

1:14:19

1 hour, 14 minutes, 19 seconds

Ladies and gentlemen, the smart plus auto is 280,000.

1:14:31

1 hour, 14 minutes, 31 seconds

We spoke a little bit earlier about ensuring that we inject as much value into our products as we possibly can. As

1:14:39

1 hour, 14 minutes, 39 seconds

I said earlier, phase two with the introduction of Osprey really is that path forward where we add maximum value to our consumers.

1:14:51

1 hour, 14 minutes, 51 seconds

We're asking our consumers to look at what they get for what they spend.

1:14:56

1 hour, 14 minutes, 56 seconds

And at this price point, we get a dual clutch auto, 88 kW. Again, that ground clearance with all the safety features,

1:15:04

1 hour, 15 minutes, 4 seconds

a genuinely practical SUV, competitive fuel efficiency, and at 280,000 rand that really is an allrounder.

1:15:16

1 hour, 15 minutes, 16 seconds

And then we're moving to creative. At 310,000 rand, we're now adding a 10. uh

1:15:23

1 hour, 15 minutes, 23 seconds

5 in common infotainment system, automatic climate control with rear air vents, cruise control, the 360° surround

1:15:31

1 hour, 15 minutes, 31 seconds

view monitor with with the bar monitor and alloys.

1:15:37

1 hour, 15 minutes, 37 seconds

But not because I want to read you another list of features, but because for another 30,000 rand, Osprey moves

1:15:46

1 hour, 15 minutes, 46 seconds

from a very strong mechanical proposition to a noticeably more sophisticated everyday experience for being an owner.

1:15:55

1 hour, 15 minutes, 55 seconds

And then we arrived at the flagship, the Creative Plus TS at 330,000 rand.

1:16:06

1 hour, 16 minutes, 6 seconds

It really is a fantastic value proposition.

1:16:14

1 hour, 16 minutes, 14 seconds

And let's not forget what sits at top of this car. The electric panoramic sunroof.

1:16:19

1 hour, 16 minutes, 19 seconds

We also check that too. Based on the published recommended retail prices that we denar

1:16:28

1 hour, 16 minutes, 28 seconds

is the most accessible new SUV in South Africa that has a panoramic sun at just 330,000.

1:16:36

1 hour, 16 minutes, 36 seconds

The next player is almost 80,000 rand up on that price. And remember on Osprey

1:16:43

1 hour, 16 minutes, 43 seconds

you're not buying a sunroof sitting on top of a car that's otherwise compromised. You're getting the 7-speed dual touch auto turbo, the turbocharged

1:16:52

1 hour, 16 minutes, 52 seconds

engine, fantastic safety, all the tech you require, the ground clearance, the space, and the panoramic roof is just a cherry on top.

1:17:03

1 hour, 17 minutes, 3 seconds

Ladies and gentlemen, I think this is where things start to become a little bit more interesting because when we went back and looked at the numbers, we

1:17:10

1 hour, 17 minutes, 10 seconds

really looked at retail prices for SUVs equipped with a dual clutch transmission and we ran them. We ran them from 1 to 10. I won't divulge who they who order

1:17:20

1 hour, 17 minutes, 20 seconds

them, but the most successful dual clutch SUV in South Africa.

1:17:27

1 hour, 17 minutes, 27 seconds

The Osprey Smart Plus TCA. Does anybody know what comes second?

1:17:36

1 hour, 17 minutes, 36 seconds

It's the Osprey Creative PC at 310,000. And who's ranked in third?

1:17:45

1 hour, 17 minutes, 45 seconds

the Osprey created because of PSC at 330,000 rand.

1:17:51

1 hour, 17 minutes, 51 seconds

That's right, ladies and gentlemen. Even our flagship Osprey is still roughly 15,000 below the least expensive competitor.

1:18:01

1 hour, 18 minutes, 1 second

And I think that's really worth saying.

1:18:03

1 hour, 18 minutes, 3 seconds

Our entry is the most accessible. Our middle derivative is the second most accessible. And even our flagship is

1:18:11

1 hour, 18 minutes, 11 seconds

still more accessible than our next competitor. That's really an unusual value proposition for an entire radish to occupy.

1:18:22

1 hour, 18 minutes, 22 seconds

And this is where we circle back to where we began the recipe.

1:18:28

1 hour, 18 minutes, 28 seconds

Remember we said it's not just one thing in particular.

1:18:34

1 hour, 18 minutes, 34 seconds

OSA has the highest ground clearance at its price point. It has 7 dual clutch technology at its price point. the most

1:18:42

1 hour, 18 minutes, 42 seconds

accessible panoramic sunlight price point. Six airbags from the start, practical space, functional technology,

1:18:48

1 hour, 18 minutes, 48 seconds

that 5year 125,000 km warranty, three or 45,000 km of service plan. And um if you

1:18:57

1 hour, 18 minutes, 57 seconds

had to pick one ingredient, you might have a compelling counter argument here.

1:19:02

1 hour, 19 minutes, 2 seconds

But when you put a whole recipe together from 250,000 rand to 330,000 rand, this

1:19:10

1 hour, 19 minutes, 10 seconds

value proposition becomes very difficult to ignore.

1:19:15

1 hour, 19 minutes, 15 seconds

And ladies and gentlemen, customers won't have very long to decide whether they agree with us or not because Oscar sales open at 8:00 tomorrow morning.

1:19:31

1 hour, 19 minutes, 31 seconds

So, as we've seen throughout the night, we really think the future is bright.

1:19:36

1 hour, 19 minutes, 36 seconds

And tonight, we began with just a glimpse of that future. Vet showed us a new visual identity, a different

1:19:43

1 hour, 19 minutes, 43 seconds

expression of a type of brand, a brand that's constantly moving forward. And as I said when I came onto the stage,

1:19:51

1 hour, 19 minutes, 51 seconds

you'll be seeing identity roll out in South Africa over the next weeks and months ahead. But a new identity really needs momentum behind.

1:20:00

1 hour, 20 minutes

Ospray is not only the beginning of that momentum.

1:20:05

1 hour, 20 minutes, 5 seconds

We've spent the last few minutes talking about the recipe that makes this wonderful point work.

1:20:15

1 hour, 20 minutes, 15 seconds

Now stand back from the vehicle just for a moment because

1:20:22

1 hour, 20 minutes, 22 seconds

the flight path continues before Osprey

1:20:30

1 hour, 20 minutes, 30 seconds

punch open the SUV door and there's a substantial jump before curve as we saw.

1:20:38

1 hour, 20 minutes, 38 seconds

Ospray changes that it it gives us the core SUV in that middle of the range that we spoke to. More substantial in punch, more sophistication, more power

1:20:47

1 hour, 20 minutes, 47 seconds

and more tech, more transmission choice, but still with clear space before curve.

1:20:56

1 hour, 20 minutes, 56 seconds

It gives the customer their next natural go-to. And the strong product should never feel like a collection of unrelated vehicles. They should work

1:21:04

1 hour, 21 minutes, 4 seconds

together. They should feel like a pathway.

1:21:09

1 hour, 21 minutes, 9 seconds

Punch as an accessible SUV, Osprey as the core SUV offering and progression further up that line.

1:21:19

1 hour, 21 minutes, 19 seconds

And the next part of that pathway is already coming.

1:21:25

1 hour, 21 minutes, 25 seconds

Ladies and gentlemen, we have a little bit of surprise.

1:21:30

1 hour, 21 minutes, 30 seconds

First is new punch and punch continues to be exactly what it needs to be. It

1:21:37

1 hour, 21 minutes, 37 seconds

opens as access into the SUV range, but the new punch sharpens that proposition.

1:21:45

1 hour, 21 minutes, 45 seconds

A considerably more contemporary exterior with higher ground clearance. A cabin that takes a huge leap forward.

1:21:54

1 hour, 21 minutes, 54 seconds

We're currently exploring the introduction of a ray topping 1.2 L turbocharged engine for new punch.

1:22:03

1 hour, 22 minutes, 3 seconds

And I think when we consider that the harmony

1:22:10

1 hour, 22 minutes, 10 seconds

with that 360° surround view system and as bringing another aspirational

1:22:16

1 hour, 22 minutes, 16 seconds

feature further down the SUV ladder and most importantly for us that five-star safety rating

1:22:24

1 hour, 22 minutes, 24 seconds

we're looking at a range calibration where punch opens the door to SUV. you.

1:22:34

1 hour, 22 minutes, 34 seconds

Ospray takes you forwards and upwards, but more importantly, the play is that these two products in particular will

1:22:42

1 hour, 22 minutes, 42 seconds

complement each other to really create a solid BUV offering for our consumer.

1:22:50

1 hour, 22 minutes, 50 seconds

launching over the course of the next year. Ladies and gentlemen, I give you the Thank you so much.

1:23:36

1 hour, 23 minutes, 36 seconds

What the heat?

1:23:53

1 hour, 23 minutes, 53 seconds

Heat.

1:24:11

1 hour, 24 minutes, 11 seconds

Heat.

1:24:28

1 hour, 24 minutes, 28 seconds

There's no way you

1:24:39

1 hour, 24 minutes, 39 seconds

feeling everywhere.

1:24:48

1 hour, 24 minutes, 48 seconds

Last night,

1:25:17

1 hour, 25 minutes, 17 seconds

What do you guys think?

1:25:23

1 hour, 25 minutes, 23 seconds

So ladies and gentlemen, we will see Punch coming within the next year.

1:25:30

1 hour, 25 minutes, 30 seconds

Uh and really as a store, Osprey was the catalyst for this phase 2 for this for this SUV product.

1:25:40

1 hour, 25 minutes, 40 seconds

But we're not done yet.

1:25:46

1 hour, 25 minutes, 46 seconds

changed the scale of that conversation again.

1:25:50

1 hour, 25 minutes, 50 seconds

More than 70,000 pre-orders in the Indian domestic market within the first 24 hours.

1:26:01

1 hour, 26 minutes, 1 second

and midsize SUV with contemporary styling, more substantial perform uh proportions, greater capability with

1:26:09

1 hour, 26 minutes, 9 seconds

terrain mode selector and overall more premium value proposition.

1:26:16

1 hour, 26 minutes, 16 seconds

A completely different digital architecture, Horizon view triple screen infotainment

1:26:23

1 hour, 26 minutes, 23 seconds

experience with what is really interesting, a dedicated screen for your book club for the passenger in the front seat.

1:26:33

1 hour, 26 minutes, 33 seconds

It allows them to listen to music, access the content that they want completely independently of the main audio system.

1:26:44

1 hour, 26 minutes, 44 seconds

The system even allows you to pass time with a gaming session or your favorite apps.

1:26:54

1 hour, 26 minutes, 54 seconds

The voice assisted panoramic subroof really gives you that sense of freedom in a term coined panoramics.

1:27:06

1 hour, 27 minutes, 6 seconds

More performance with 117 kW 1.5 turbocharged engine. a direct injection

1:27:13

1 hour, 27 minutes, 13 seconds

engine paired to a six-speed auto. And we're considering a couple of different derivatives here. One that's

1:27:21

1 hour, 27 minutes, 21 seconds

turbocharged, potentially one that's also naturally aspirated as an accessible price point.

1:27:27

1 hour, 27 minutes, 27 seconds

And most importantly, a deeper layer of driver assistance when it comes to safety features.

1:27:33

1 hour, 27 minutes, 33 seconds

Level two AAS with 22 features, a five-star safety rating with consumer

1:27:40

1 hour, 27 minutes, 40 seconds

well-being at the core of everything that we do.

1:27:46

1 hour, 27 minutes, 46 seconds

I'm not I'm not going to unpack everything around one quite deliberately.

1:27:53

1 hour, 27 minutes, 53 seconds

There'll be another time for I think what matters this evening is really what this product represents.

1:28:00

1 hour, 28 minutes

It represents progression, more space, more sophistication, more performance,

1:28:08

1 hour, 28 minutes, 8 seconds

more technology, and a product ladder doing exactly what a product ladder should do.

1:28:19

1 hour, 28 minutes, 19 seconds

So, stand back from a moment because this has never simply been a story of

1:28:26

1 hour, 28 minutes, 26 seconds

just one model. A year ago, our priority was to that conversation is different.

1:28:37

1 hour, 28 minutes, 37 seconds

Now we expand. Now we scale. Punch opens access to our SUV offering.

1:28:48

1 hour, 28 minutes, 48 seconds

Osprey gives us that call. Curve takes the aspiration further. Harrier anchors the top as our flagship SUV.

1:28:57

1 hour, 28 minutes, 57 seconds

And all at the same time, this incredible brand of ours is changing.

1:29:03

1 hour, 29 minutes, 3 seconds

A new identity, a new visual world, a stronger product portfolio of punch

1:29:11

1 hour, 29 minutes, 11 seconds

and style launching within the next 12 months.

1:29:17

1 hour, 29 minutes, 17 seconds

Parallel pathways moving in the same direction. And tonight, you've had a glimpse of where our brain is going.

1:29:24

1 hour, 29 minutes, 24 seconds

You've seen the vehicle that begins our phase two and you've seen how much further our product story can go.

1:29:34

1 hour, 29 minutes, 34 seconds

Ladies and gentlemen, we believe that progress is about giving people the confidence to go further, further in

1:29:43

1 hour, 29 minutes, 43 seconds

life, further in what they expect from a car, and further in what they expect from us as the Tata brand.

1:29:55

1 hour, 29 minutes, 55 seconds

Because for us nothing is too far.

1:30:02

1 hour, 30 minutes, 2 seconds

So let take you

1:30:22

1 hour, 30 minutes, 22 seconds

Heat. Heat.

1:30:54

1 hour, 30 minutes, 54 seconds

Heat. Heat.

1:31:13

1 hour, 31 minutes, 13 seconds

Heat. Heat.

1:31:35

1 hour, 31 minutes, 35 seconds

Heat. Heat. Heat.

1:31:50

1 hour, 31 minutes, 50 seconds

Heat.

1:32:12

1 hour, 32 minutes, 12 seconds

Okay, everybody of mine

1:32:21

1 hour, 32 minutes, 21 seconds

Osprey come on to hear it change.

1:32:29

1 hour, 32 minutes, 29 seconds

You can see we go together, right? Looks good. It looks very, very good. But

1:32:35

1 hour, 32 minutes, 35 seconds

we're going here to witness the reveal of the Osprey in all its glory. Tata said, "Hold on." We've got the P here to

1:32:45

1 hour, 32 minutes, 45 seconds

accompany the Osprey. We've also got the incredible styler. Can you please show Tata some love for the

1:32:57

1 hour, 32 minutes, 57 seconds

Tonight? We have followed the flight path from commitment to proof to momentum and finally to a product and we

1:33:06

1 hour, 33 minutes, 6 seconds

have heard what has been built where the ambition is going and how global capability is being translated into

1:33:14

1 hour, 33 minutes, 14 seconds

something that truly matters in South Africa. Now we get to see it.

1:33:21

1 hour, 33 minutes, 21 seconds

The offspray is here. The punch is on the horizon. And of course, the styiza

1:33:28

1 hour, 33 minutes, 28 seconds

gives us a glimpse of what's about to take shape here in South Africa. This is not the end of a story. If anything is

1:33:35

1 hour, 33 minutes, 35 seconds

the beginning of the next phase, more possibility, more freedom, more confidence, and more reasons to go out

1:33:43

1 hour, 33 minutes, 43 seconds

there and live a life worth living because the good life with Tata is right here. Can you please put your hands

1:33:52

1 hour, 33 minutes, 52 seconds

together for an incredible Now before we open the floor, we we

1:34:00

1 hour, 34 minutes

would love to catch up this incredible milestone with our motors and title.com executives. And we're going to do this

1:34:06

1 hour, 34 minutes, 6 seconds

in two phases with group one and group two. Uh group one consisting of Yaku,

1:34:14

1 hour, 34 minutes, 14 seconds

Tapor, Vic, Yash, and Rajes. And shortly after that, group two will follow on the

1:34:20

1 hour, 34 minutes, 20 seconds

main stage Mish Amal Santos Ali Tosh

1:34:26

1 hour, 34 minutes, 26 seconds

Velki apologies Corbin, Les, Steven, and Jeff. This is the opportunity for the

1:34:33

1 hour, 34 minutes, 33 seconds

official photo op with the newly landed Osprey.

1:34:55

1 hour, 34 minutes, 55 seconds

Student library.

1:35:46

1 hour, 35 minutes, 46 seconds

Night is over.

1:36:38

1 hour, 36 minutes, 38 seconds

you and encourage you to get up from share.

be_an_anonymous_angel_iloveza.com

iloveza.com is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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iloveza.com Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media

2020 Contributing Author to There's a Story in Everyone

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