Play and Give the Gift of Childhood with Cadbury Dairy Milk's Glass and A Half Project

As a mother, I am fully aware of the advantages that play has in the development of a child.

Through research in ways to educate my pre-schooler, I have learnt that we need to encourage play in order for a child to learn. Sitting still in one place, while hearing the same thing over and over is not fun for a child, to be honest, it's not fun for us as well.

Building blocks, Lego, Play-Doh, even Hot Wheels (I'm a Boy mom!) encourages a child to learn without having that "stigma" that you are now learning.

As a matter of interest, when my son was just around 3 years old, he used to love counting and would say all the numbers really well, but I had always wondered if he actually knew what counting was really about...

So I took around 7 of his cars and showed him. As I put each car individually, I showed him that those numbers that he learnt, were for a reason - he could now count the amount of cars that he had and thankfully, he had quite a large number of cars to count! This really interested him as I used something that he really loves - his cars - and showed him that counting meant that he could see how many cars he has. 

This is just one of the examples in which play is vital to a child's development.

Nikki Bush, Human Potential and Parenting Expert, says it best,

"... To play is to learn; it helps children understand their environment and helps them with problem solving, it enriches their creativity and develops leadership skills..."

Derived from this article from Cadbury Dairy Milk's "Give the Precious Gift of Childhood."

Since the beginning of this pandemic, we have seen (and witnessed - All Praise to The Almighty) the generosity of others - we will focus on the positive and not mention the stupidity of others that we've also seen and witnessed during this time.

People and organisations have tried to do what they could, in order to assist others and it's great to see that Cadbury Dairy Milk, a much loved chocolate brand, has once again called on all South Africans to join forces to support orphaned and vulnerable children by facilitating their right to play.

This means that, for a limited time, when you purchase one of five 80g or 150g Cadbury Dairy Milk variants, wrapped in special edition sleeves, you will help give the precious gift of childhood by contributing towards R1-million worth of educational toys, books and games, to orphaned and vulnerable children across South Africa.

Does the new limited edition wrapper confuse you? 

Right at the top of the chocolate slab, there is a picture as well as the variant name which tells you which flavour each chocolate is. It takes just a few minutes of your time, to see which variant you would like to purchase, but this act of generosity (and your time) contributes to give a child here in South Africa, the gift of childhood - playing, which is ultimately, learning.

Please note that the VIEWS and THOUGHTS written on my personal blog, unEDited, do not necessarily reflect those of - this applies to other contributors to our website as well :) 

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Nabihah Plaatjes is the Co-Founder of

She is an Award-Winning Entrepreneur, Change Agent, Published Contributing Author, Journalist, Marketing and Social Media Specialist, a Bachelor of Arts graduate, and has been writing since the age of 9.

Nabihah is passionate about Brand Awareness and Brand Loyalty and uses her knowledge in these fields together with her copywriting, editing and proof-reading skills to bring brands to life. is a primary example of how she can build your brand.

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