This month Mattel marks the celebration of the 50th anniversary of UNO, the number one game in the world* that fosters inclusive play and leans into culture.
Conceived in 1971 in a barbershop in Cincinnati, Ohio, the iconic card game was created as a way for families to spend time together, and quickly became a household staple.
Five decades later, UNO, now available in over 80 countries and with 17 decks sold every minute, UNO, has grown into a global sensation that offers fans of all ages a variety of innovative card-based and digital games.
"For 50 years, UNO has brought people together by transcending language, culture and age through gameplay. As the number one game in the world, we’ve maintained its origins of a beloved family pastime, while evolving into a cultural phenomenon,"
said Ray Adler, Global Head of Mattel Games.
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"Combining the brand’s roots of inclusivity and simplicity, the passionate global fan base, and unprecedented momentum, UNO’s 50th anniversary is a yearlong celebration of the brand’s past, present and future.”
The brand is celebrating 50 years of bringing people around the world together through:
New and Exciting Ways to Play
This year UNO is sharing different ways to plays, allowing you to put a different spin on hours of gameplay, with products available for purchase now.
Discover 13 Creative New Ways to Play UNO®: The new ways to play debuted on the UNO® Instagram page with UNO® Bingo, which challenges players to carry out a number of moves during their game in order to call Bingo!
Everyone can play with their family and join the social conversation using the #KeepPlaying hashtag.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
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