Creating money savvy kids


Promoting skills, knowledge, attitudes and behaviour to enable financial independence amongst our youth


Financial education from a young age provides a powerful head start in life. Not only the domain of adults, the importance of financial security and the ability to manage one’s finances is something that all children should learn about from an early age.


To this end, National Treasury, the Financial Sector Conduct Authority (FSCA) and the National Consumer Financial Education Committee are rolling out MoneySmartWeek South Africa (MSWSA) this week, between the 22nd and the 28th March 2021. A national financial literacy campaign, the initiative aims to motivate and empower South Africans - and especially the youth - to become better educated about their finances.


As part of this year’s Money Smart Week South Africa 2021 campaign, Money Savvy Kids will be hosting an online event to get kids investing and teach them about creating passive income streams through savings and investment strategies. This event is being live streamed this Saturday , 27 March at 10h00 as part of Money Smart Week South Africa, a week-long financial literacy campaign with events being broadcast on throughout the week. This website has also been zero-rated for the duration of the week to enable as many people as possible to learn more about how to better manage their money.


Money Savvy Kids founder Kathryn Main is an author a multi- award-winning businesswoman with a passion to change the face of education on the African continent through financial literacy education and training. Her Money Savvy workshops aim to infuse children, from a very young age, with the problem-solving and critical thinking skills they need to make financial decisions now and in the future. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone

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