DigiCars Group Officially Opens New Flagship Northcliff Multi-Franchise Dealership
DigiCars Group has officially opened the doors to its new Flagship Northcliff multi-franchise dealership, marking another significant milestone in the Group’s rapidly expanding automotive retail footprint.
The new dealership brings OMODA, JAECOO and LEPAS together in a modern retail environment built around the DigiCars philosophy of customer experience, service, class and digital innovation.
The official opening was celebrated with DigiCars Group leadership, representatives from OMODA JAECOO and LEPAS, banking partners, staff and key stakeholders coming together to mark the beginning of the Group’s next chapter in Northcliff.
For DigiCars Group CEO Dawood Olgar, the opening represents far more than the completion of another dealership.
“We have watched this site go from an empty shell to what stands here today, and there is a huge sense of pride in finally opening the doors,” says Olgar.
“But this is bigger than a building. As our new Flagship dealership, it represents the next chapter of DigiCars Group and the business we are building. Our attention to detail in making this dealership special was on another level. We are not here to be comfortable or to simply follow the traditional dealership model. We want to disrupt automotive retail, challenge how things have always been done and create a better experience for our customers, our OEM partners and our people.”
The opening strengthens DigiCars Group’s relationship with OMODA JAECOO, while also establishing a dedicated Northcliff home for LEPAS, one of the newest automotive brands to enter the South African market.
Central to the Group’s strategy is a belief that the modern dealership experience begins long before a customer walks onto the showroom floor.
DigiCars has increasingly invested in digital adoption, marketing, customer experience and technology across its dealerships, combining the traditional strengths of automotive retail with a digitally led approach to customer acquisition and engagement.
The celebration evening reflected that philosophy, with discussions around brand building, innovation and the changing automotive customer journey forming part of the programme alongside the official opening celebrations.
DigiCars Group also used the occasion to recognise the teams behind the Northcliff operation and the OEM and banking partners that have supported the Group’s continued expansion.
“Growth at this pace is only possible when you have the right partners and the right people around you,” adds Olgar.
“We are incredibly grateful to our OEM partners for trusting us with their brands, to our banking partners for backing our growth, and to our teams who have put an enormous amount of work into getting us here.”
The Northcliff opening forms part of a broader period of expansion for DigiCars Group as it continues to grow its multi-brand dealership portfolio and position itself as a new-generation automotive retail group in South Africa.
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